I am an experienced freelance Digital Marketing and Communications specialist, working remotely with a wide range of charities, businesses and organisations across the UK. I have over 8 years of experience, and specialise in copywriting, content creation and management, website content management, email campaigns and social media campaigns, both organic and paid. Some of my recent clients have included: • Magic Breakfast, a charity providing free school breakfast across the UK • Aureole Music, a charity providing singing sessions for people in care homes and with Parkinsons in Jersey • The Living Wage Foundation, a charity campaigning for fair working conditions across the UK • Esther Rose Parkes, an independent artist and musician in Jersey. • Chance Arts, a charity providing free Arts Psychotherapy in the London borough of Ealing. You can find out more about me, including a portfolio of my work, my pricing and more about my experience by visiting my website, _Website not available. Sign in: https://www.twine.net/signup_

Maddie Wavell

I am an experienced freelance Digital Marketing and Communications specialist, working remotely with a wide range of charities, businesses and organisations across the UK. I have over 8 years of experience, and specialise in copywriting, content creation and management, website content management, email campaigns and social media campaigns, both organic and paid. Some of my recent clients have included: • Magic Breakfast, a charity providing free school breakfast across the UK • Aureole Music, a charity providing singing sessions for people in care homes and with Parkinsons in Jersey • The Living Wage Foundation, a charity campaigning for fair working conditions across the UK • Esther Rose Parkes, an independent artist and musician in Jersey. • Chance Arts, a charity providing free Arts Psychotherapy in the London borough of Ealing. You can find out more about me, including a portfolio of my work, my pricing and more about my experience by visiting my website, _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

I am an experienced freelance Digital Marketing and Communications specialist, working remotely with a wide range of charities, businesses and organisations across the UK.

I have over 8 years of experience, and specialise in copywriting, content creation and management, website content management, email campaigns and social media campaigns, both organic and paid.

Some of my recent clients have included:
• Magic Breakfast, a charity providing free school breakfast across the UK
• Aureole Music, a charity providing singing sessions for people in care homes and with Parkinsons in Jersey
• The Living Wage Foundation, a charity campaigning for fair working conditions across the UK
• Esther Rose Parkes, an independent artist and musician in Jersey.
• Chance Arts, a charity providing free Arts Psychotherapy in the London borough of Ealing.

You can find out more about me, including a portfolio of my work, my pricing and more about my experience by visiting my website, Website not available. Sign in: https://www.twine.net/signup

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Website creation and population at Esther Rose Parkes (independent artist)
May 1, 2026 - Present
Created and populated a new Squarespace website for an independent artist, including basic brand setup such as fonts, icons, and colours.
Website creation and population at Des Louemes (new charity)
April 1, 2026 - Present
Created and populated a new Squarespace website, including brand identity development (fonts, colours, logos). Produced flyers and advised on crowdfunding and fundraising.
Digital Fundraising and Marketing Support at Aureole Music
January 1, 2026 - Present
Produced physical marketing materials (flyers, t-shirts, roller banners) and improved website content. Created a digital fundraising strategy and provided social media management and campaign support.
Digital Fundraising Management at Magic Breakfast Charity
February 1, 2025 - Present
Planned and executed digital fundraising plans for year-round fundraising events, including commissioning graphics/artwork, managing budgets, and creating social media and email campaigns. Tracked campaign performance and produced reporting. Notably delivered the Big Give campaign, raising £200,000 within 7 days. Worked on strategic planning for fundraising and IG email campaigns, stewardship, corporate donor campaigns, and awareness activity. Oversaw social media best practice and implemented/managed social media PPC, including moderation of LinkedIn/Facebook groups to support Instagram donor engagement. Led digital acquisition campaigns to grow direct-debit donors and the mailing list, running weekly optimisation of ad copy, targeting, and creative, with reporting via Google Analytics, FundraiseUp, and Salesforce.
Digital Fundraising Manager at Magic Breakfast Charity
February 1, 2025 - September 2, 2025
Planned and executed digital fundraising plans for charity events, including creative commissioning, budget management, and implementation of social media and email campaigns. Oversaw PPC social media campaigns and donor acquisition projects that raised thousands of pounds and grew the charity's mailing list by over 12,000 contacts. Collaborated cross-departmentally on email campaign strategies and stewardship programs.
Theatre show promotion support at Theatre Peckham
November 1, 2024 - December 1, 2024
Supported promotion of Theatre Peckham’s Christmas show by placing social media adverts, sending campaign emails, and creating organic social media posts during the promotional period.
Meta Ads Campaign (Instagram & Facebook) at Coast is Queer Literary Festival
September 1, 2024 - October 1, 2024
Devised and executed a Meta Ads campaign to sell festival tickets and grow the email list, managing ad delivery for both Instagram and Facebook.
Website Redevelopment and Support at Chance Arts (Chance For Children Trust)
January 1, 2024 - May 1, 2026
Redeveloped and repopulated Chance Arts’ website, migrating from an out-of-date custom CMS to Squarespace. Created brand guidelines and provided domain migration support for both the website and the charity’s email domains. Produced supplementary print and digital items such as flyers and supported fundraising strategy.
Case study creation and writing at Living Wage Foundation
January 1, 2024 - May 1, 2026
Worked with the internal marketing and communications teams to produce high-quality written case studies for businesses involved with the Living Wage Foundation. Also supported website page creation and developed organic social media content.
Writing and transcribing news and events articles at Centre for Climate Engagement, Hughes Hall, Cambridge
November 1, 2023 - January 1, 2024
Wrote and transcribed news and events articles and blogs as part of content production for the organisation.
Digital Fundraising Manager (Part-time, PAYE) at Magic Breakfast Charity
October 1, 2023 - February 1, 2025
Managed digital fundraising operations and supported communications for fundraising activity in a part-time permanent PAYE role.
Marketing and Communications (Freelance)
October 1, 2023 - Present
Providing freelance marketing and communications support including writing and editing case studies for organisations, website creation and population on Squarespace, basic brand work (fonts, icons, colours, logos/identity), and creation of print and digital marketing materials. Supports fundraising strategy and promotional activity through email and social media, with performance-minded planning and coordination.
Digital Communications Officer at St Mungo’s (Homelessness Charity)
October 1, 2023 - September 2, 2025
Managed daily social media platforms and moderated community engagement. Created diverse content including blogs, graphics, video, and animations. Planned and executed cross-departmental campaigns, developed TikTok proposals, and implemented social media accessibility policies. Supported strategic content planning and copywriting for social and web.
Freelance Marketing and Communications Consultant at Self-Employed
October 1, 2023 - Present
Providing freelance marketing and communication services since October 2023, including digital fundraising campaign planning, social media and email strategic planning, digital acquisition campaigns, and case study creation for charities and arts festivals. Managed end-to-end digital campaigns, producing graphics, budgets, reports, and optimizations resulting in significant fundraising successes such as the Big Give campaign that raised £200,000.
Digital Communications Officer (Full-time, Permanent, PAYE) at St Mungo’s (Homelessness Charity)
March 1, 2022 - October 1, 2023
Delivered digital communications work as part of a full-time permanent PAYE role supporting charity communications and online content.
Digital Content Officer at Music For Youth (Charity)
March 1, 2022 - September 2, 2025
Led the redesign of the website in line with new brand guidelines, including content creation, data management, SEO, and page design. Managed social media platforms and paid campaigns with content creation, copywriting, comment moderation, and campaign success reporting.
Digital Content Officer (Full-time, Permanent, PAYE) at Music For Youth (Charity)
April 1, 2021 - March 1, 2022
Produced digital content and supported digital communications for a charity as a full-time permanent PAYE role.
Marketing Executive at Brick By Brick, Croydon Council
April 1, 2021 - September 2, 2025
Worked full-time as Marketing Executive supporting council-led projects with marketing initiatives and communications.
Marketing Executive at Brick By Brick, Croydon Council
November 1, 2019 - April 1, 2021
Worked as a marketing executive for Croydon Council, supporting marketing activity in a full-time permanent PAYE position.
Sales and Marketing Executive at Schott Music LTD
October 1, 2019 - September 2, 2025
Delivered sales and marketing support including promotional campaigns and client engagement activities.
Sales and Marketing Executive at Schott Music LTD
January 1, 2018 - October 1, 2019
Supported sales and marketing activities for Schott Music as a full-time permanent PAYE role.

Education

BMus at Royal Holloway University of London
January 1, 2013 - January 1, 2016
GCE/A Levels at The Angmering School Sixth Form
January 1, 2011 - January 1, 2013
GCSEs at The Angmering School
January 1, 2006 - January 1, 2011
BMus (Bachelor of Music) at Royal Holloway University of London
January 1, 2013 - January 1, 2016
GCE/A Levels (English Literature, History, Music) at The Angmering School Sixth Form
January 1, 2011 - January 1, 2013
GCSEs at The Angmering School
January 1, 2006 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Non-Profit Organization, Media & Entertainment, Education, Government