I thrive in fast-paced, creative environments where I turn fresh ideas into measurable results. I bring end-to-end leadership across content creation, social media, and influencer partnerships to help brands grow. I excel at building collaborative influencer networks, crafting data-driven strategies, and guiding teams from concept to launch. I’m passionate about storytelling that resonates and delivers real business impact.

Maddi Lane

I thrive in fast-paced, creative environments where I turn fresh ideas into measurable results. I bring end-to-end leadership across content creation, social media, and influencer partnerships to help brands grow. I excel at building collaborative influencer networks, crafting data-driven strategies, and guiding teams from concept to launch. I’m passionate about storytelling that resonates and delivers real business impact.

Available to hire

I thrive in fast-paced, creative environments where I turn fresh ideas into measurable results. I bring end-to-end leadership across content creation, social media, and influencer partnerships to help brands grow.
I excel at building collaborative influencer networks, crafting data-driven strategies, and guiding teams from concept to launch. I’m passionate about storytelling that resonates and delivers real business impact.

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Language

English
Fluent

Work Experience

UGC Creator at Teach Me To
January 1, 2026 - March 1, 2026
Produced UGC content and scripts for online learning campaigns; supported influencer partnerships and creative briefs.
UGC Creator / Meta Ads at Thirdzy
January 1, 2026 - March 1, 2026
Shaped user-generated content programs and Meta ads for brand campaigns; collaborated with creators to drive reach and ROAS.
UGC Creator at Thirdzy
January 1, 2026 - March 1, 2026
Created UGC content for Meta Ads campaigns, aligning with brand guidelines and optimizing creative performance across social platforms.
UGC Creator at Teach Me To Charlotte
October 1, 2025 - January 1, 2026
Produced user-generated content campaigns for Teach Me To Charlotte, coordinating with brands to showcase product experiences on TikTok and Instagram; collaborated with influencers; helped drive engagement and conversions.
Creative Strategist at Campus Charlotte
June 1, 2025 - December 1, 2025
Developed content strategy and campaigns for Campus Charlotte (remote); coordinated with influencers and partners to grow brand presence.
Creative Strategist at Enact Hydration
April 1, 2025 - December 1, 2025
Led creative strategy and content initiatives for Enact Hydration; created assets for social campaigns and influencer collaborations.
Lead Content Creator / Strategist at Golf Dr
January 1, 2025 - Present
Led content strategy and production for partner campaigns and ads; built influencer partnerships; delivered measurable results across channels.
Lead Content Creator / Social Media Manager at Cycle Bar
January 1, 2025 - Present
Led content creation and social media management for Cycle Bar (remote), developing videos, campaigns, and influencer outreach; sourced creators to increase brand reach and engagement; built and iterated content across platforms with data-driven insights.
Creative Strategist at Wild Earth
June 1, 2024 - November 1, 2024
Developed brand and content strategy for Wild Earth; produced campaigns and managed influencer collaborations.
Marketing & Brand Strategist at The PITCH
March 1, 2023 - August 1, 2024
Created and executed marketing strategies and brand campaigns for The PITCH; oversaw content production and event promotion.
Content Creator at Greensleeve LLC
January 1, 2019 - March 1, 2020
Created branded content and illustrations for Greensleeve LLC; contributed to visual storytelling across platforms.
Creative Strategist at Greensleeve LLC
January 1, 2019 - March 1, 2020
Delivered creative strategy and content direction for Greensleeve LLC; led social media and branding initiatives.

Education

Master of Arts in Strategic Communications at University of North Carolina at Chapel Hill
August 1, 2023 - May 1, 2025
Bachelor of Arts in Psychology; Minor in Entrepreneurship at University of North Carolina at Chapel Hill
August 1, 2016 - May 1, 2020
Master of Arts in Strategic Communications at University of North Carolina at Chapel Hill
August 1, 2023 - May 1, 2025
Bachelor of Arts in Psychology, Minor in Entrepreneurship at University of North Carolina at Chapel Hill
August 1, 2016 - May 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Retail