I thrive in fast-paced, creative environments where I turn fresh ideas into measurable results. I bring end-to-end leadership across content creation, social media, and influencer partnerships to help brands grow. I excel at building collaborative influencer networks, crafting data-driven strategies, and guiding teams from concept to launch. I’m passionate about storytelling that resonates and delivers real business impact.

Maddi Lane

I thrive in fast-paced, creative environments where I turn fresh ideas into measurable results. I bring end-to-end leadership across content creation, social media, and influencer partnerships to help brands grow. I excel at building collaborative influencer networks, crafting data-driven strategies, and guiding teams from concept to launch. I’m passionate about storytelling that resonates and delivers real business impact.

Available to hire

I thrive in fast-paced, creative environments where I turn fresh ideas into measurable results. I bring end-to-end leadership across content creation, social media, and influencer partnerships to help brands grow.
I excel at building collaborative influencer networks, crafting data-driven strategies, and guiding teams from concept to launch. I’m passionate about storytelling that resonates and delivers real business impact.

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Language

English
Fluent

Work Experience

Lead Content Creator / Social Media Manager at Cycle Bar
January 1, 2025 - Present
Led content creation and social media management for Cycle Bar (remote), developing videos, campaigns, and influencer outreach; sourced creators to increase brand reach and engagement; built and iterated content across platforms with data-driven insights.
UGC Creator at Teach Me To Charlotte
October 1, 2025 - January 1, 2026
Produced user-generated content campaigns for Teach Me To Charlotte, coordinating with brands to showcase product experiences on TikTok and Instagram; collaborated with influencers; helped drive engagement and conversions.
UGC Creator at Thirdzy
January 1, 2026 - March 1, 2026
Created UGC content for Meta Ads campaigns, aligning with brand guidelines and optimizing creative performance across social platforms.
Creative Strategist at Enact Hydration
April 1, 2025 - December 1, 2025
Led creative strategy and content initiatives for Enact Hydration; created assets for social campaigns and influencer collaborations.
Creative Strategist at Campus Charlotte
June 1, 2025 - December 1, 2025
Developed content strategy and campaigns for Campus Charlotte (remote); coordinated with influencers and partners to grow brand presence.
Marketing & Brand Strategist at The PITCH
March 1, 2023 - August 1, 2024
Created and executed marketing strategies and brand campaigns for The PITCH; oversaw content production and event promotion.
Creative Strategist at Greensleeve LLC
January 1, 2019 - March 1, 2020
Delivered creative strategy and content direction for Greensleeve LLC; led social media and branding initiatives.
Creative Strategist at Wild Earth
June 1, 2024 - November 1, 2024
Developed brand and content strategy for Wild Earth; produced campaigns and managed influencer collaborations.
Lead Content Creator / Strategist at Golf Dr
January 1, 2025 - Present
Led content strategy and production for partner campaigns and ads; built influencer partnerships; delivered measurable results across channels.
UGC Creator / Meta Ads at Thirdzy
January 1, 2026 - March 1, 2026
Shaped user-generated content programs and Meta ads for brand campaigns; collaborated with creators to drive reach and ROAS.
UGC Creator at Teach Me To
January 1, 2026 - March 1, 2026
Produced UGC content and scripts for online learning campaigns; supported influencer partnerships and creative briefs.
Content Creator at Greensleeve LLC
January 1, 2019 - March 1, 2020
Created branded content and illustrations for Greensleeve LLC; contributed to visual storytelling across platforms.

Education

Master of Arts in Strategic Communications at University of North Carolina at Chapel Hill
August 1, 2023 - May 1, 2025
Bachelor of Arts in Psychology; Minor in Entrepreneurship at University of North Carolina at Chapel Hill
August 1, 2016 - May 1, 2020
Master of Arts in Strategic Communications at University of North Carolina at Chapel Hill
August 1, 2023 - May 1, 2025
Bachelor of Arts in Psychology, Minor in Entrepreneurship at University of North Carolina at Chapel Hill
August 1, 2016 - May 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Retail