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With 8+ years of experience across all things social—strategy, content creation, community management, and ads—I’ve helped brands like Vivid Sydney, Visit NSW, RSEA Safety, and LegalVision build powerful digital presences. I’m a passionate expert who thrives on creating campaigns that deliver real results, blending data-driven insights with creative storytelling to engage audiences across social, video, and display channels.…With 8+ years of experience across all things social—strategy, content creation, community management, and ads—I’ve helped brands like Vivid Sydney, Visit NSW, RSEA Safety, and LegalVision build powerful digital presences. I’m a passionate expert who thrives on creating campaigns that deliver real results, blending data-driven insights with creative storytelling to engage audiences across social, video, and display channels.

Maddison McPherson

Social Media Manager, Content Creator, Digital Marketer, +2

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With 8+ years of experience across all things social—strategy, content creation, community management, and ads—I’ve helped brands like Vivid Sydney, Visit NSW, RSEA Safety, and LegalVision build powerful digital presences. I’m a passionate expert who thrives on creating campaigns that deliver real results, blending data-driven insights with creative storytelling to engage audiences across social, video, and display channels.…With 8+ years of experience across all things social—strategy, content creation, community management, and ads—I’ve helped brands like Vivid Sydney, Visit NSW, RSEA Safety, and LegalVision build powerful digital presences. I’m a passionate expert who thrives on creating campaigns that deliver real results, blending data-driven insights with creative storytelling to engage audiences across social, video, and display channels.

Available to hire

With 8+ years of experience across all things social—strategy, content creation, community management, and ads—I’ve helped brands like Vivid Sydney, Visit NSW, RSEA Safety, and LegalVision build powerful digital presences.

I’m a passionate expert who thrives on creating campaigns that deliver real results, blending data-driven insights with creative storytelling to engage audiences across social, video, and display channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Social Media Marketing Freelancer at Squeezed Media

January 1, 2020 - Present

Developed and executed end-to-end social media strategies for multiple brands, from content creation to community management and paid campaigns. Built data-driven content strategies using audience insights to drive high-engagement campaigns across social, video, and display advertising. Created and optimized lead-generation campaigns, delivering a pipeline of high-value prospects for brands in legal, finance, and B2B services. Led multi-channel campaigns for LegalVision (Australia, UK, NZ) with LinkedIn supporting Meta-driven lead generation. Managed ad budgets across Meta, LinkedIn, TikTok, Pinterest, Google Ads, and Microsoft Ads to maximize ROI. Drove brand awareness and engagement, growing Instagram followers and generating app installs through highly targeted campaigns.