I am a creative lead and art director with 5+ years of experience translating brand strategy into high-quality creative execution across launches, campaigns, events, and digital touchpoints. I thrive in cross-functional teams, leading creative development from ideation through delivery while ensuring brand consistency at scale. I’ve worked in agency-driven and campaign-intensive environments, collaborating with marketing, design, copywriting, and production to bring ideas to life and present concepts to senior stakeholders. My goal is to elevate creative standards and deliver compelling visuals that resonate with target audiences.

Panth Shah

I am a creative lead and art director with 5+ years of experience translating brand strategy into high-quality creative execution across launches, campaigns, events, and digital touchpoints. I thrive in cross-functional teams, leading creative development from ideation through delivery while ensuring brand consistency at scale. I’ve worked in agency-driven and campaign-intensive environments, collaborating with marketing, design, copywriting, and production to bring ideas to life and present concepts to senior stakeholders. My goal is to elevate creative standards and deliver compelling visuals that resonate with target audiences.

Available to hire

I am a creative lead and art director with 5+ years of experience translating brand strategy into high-quality creative execution across launches, campaigns, events, and digital touchpoints. I thrive in cross-functional teams, leading creative development from ideation through delivery while ensuring brand consistency at scale. I’ve worked in agency-driven and campaign-intensive environments, collaborating with marketing, design, copywriting, and production to bring ideas to life and present concepts to senior stakeholders. My goal is to elevate creative standards and deliver compelling visuals that resonate with target audiences.

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Language

English
Fluent
German
Intermediate

Work Experience

Founder & Creative Director at Made by Panth | Creative Studio
January 1, 2021 - Present
Led end-to-end creative direction for fashion, music, lifestyle, and commercial brands. Conceptualized and executed campaigns producing photo and video visual identity. Managed client relationships and translated business objectives into creative outputs. Based in Berlin and Toronto, engaging across markets.
Operations Manager at Prime Rewind | Vintage E-Commerce
January 1, 2020 - January 1, 2023
Implemented structured product and workflow systems to scale operational efficiency. Managed e-commerce platform operations to enhance the customer experience and boost sales. Led social media campaigns, pop-up activations, and digital marketing strategies to build brand identity.
Design Studio Intern at Spencer Badu
January 1, 2022 - January 1, 2023
Created marketing assets and visuals used in promotional digital media campaigns. Contributed to conceptual design and visual research for seasonal collections. Styled e-commerce and editorial shoots.
Creative Director at Shortcuts GmbH
January 1, 2023 - Present
Developed creative concepts and provided creative direction for multi-platform campaigns across commercial, luxury, and lifestyle verticals, ensuring brand consistency and elevated visual quality across all touchpoints. Translated client strategy and brand positioning into clear visual direction, producing assets across digital, social, print, OOH, and event applications. Collaborated with marketing, design, copywriting, and production teams to execute high-quality campaigns under tight timelines. Led client and senior stakeholder presentations, rationalizing concepts and guiding feedback to align output with business objectives. Elevated agency output by introducing stronger conceptual frameworks and rigorous visual quality control.
Founder & Creative Director at MadebyPanth Studio
January 1, 2022 - Present
Lead creative concept development, brand identity systems, and campaign direction for clients across fashion, music, entertainment, and lifestyle, including Universal Music, Sony Music, and Berlin Fashion Week. Develop visual direction for launches and events, including full art direction of a fashion brand for Berlin Fashion Week covering campaign identity, event creative, and promotional assets. Build and evolve brand identity systems including logos, colour palettes, typography, photography direction, and visual guidelines that maintain clarity and consistency across touchpoints. Work directly with designers, photographers, and production partners to bring ideas to life, managing creative quality from concept through final delivery.
Operations Manager & Brand Designer at Prime Rewind
January 1, 2020 - January 1, 2023
Led brand campaign design, visual identity development, and marketing collateral across digital platforms in a fast-paced, growth-focused environment. Managed cross-functional workflows across product, marketing, and operations, balancing creative output with business priorities.

Education

Bachelor of Arts at Toronto Metropolitan University
January 1, 2019 - January 1, 2023
Engineering Physics & Management (Foundational Studies) at McMaster University
January 1, 2017 - January 1, 2019
Bachelor of Arts at Toronto Metropolitan University
January 1, 2019 - January 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet