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I've spent the last several years at the intersection of social strategy and creator relationships. Sometimes that's the brand side, managing influencer partnerships and paid campaigns; sometimes it's working directly with a creator to help them grow without losing their audience's trust. My background spans wellness, restaurants, automotive, and consumer brands, so I move fast across very different worlds while keeping the same approach: build a content plan that fits the platform, then use analytics to prove it's working. I edit my own short-form content in CapCut and InShot, and manage scheduling across Sprout Social, Planoly, Later, and Hootsuite. I'm comfortable leading strategy conversations with clients and just as comfortable in the day-to-day of the content calendar.…I've spent the last several years at the intersection of social strategy and creator relationships. Sometimes that's the brand side, managing influencer partnerships and paid campaigns; sometimes it's working directly with a creator to help them grow without losing their audience's trust. My background spans wellness, restaurants, automotive, and consumer brands, so I move fast across very different worlds while keeping the same approach: build a content plan that fits the platform, then use analytics to prove it's working. I edit my own short-form content in CapCut and InShot, and manage scheduling across Sprout Social, Planoly, Later, and Hootsuite. I'm comfortable leading strategy conversations with clients and just as comfortable in the day-to-day of the content calendar.

Madison Barnett

Influencer Marketing Manager, Digital Marketer, Podcast Producer, +2

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I've spent the last several years at the intersection of social strategy and creator relationships. Sometimes that's the brand side, managing influencer partnerships and paid campaigns; sometimes it's working directly with a creator to help them grow without losing their audience's trust. My background spans wellness, restaurants, automotive, and consumer brands, so I move fast across very different worlds while keeping the same approach: build a content plan that fits the platform, then use analytics to prove it's working. I edit my own short-form content in CapCut and InShot, and manage scheduling across Sprout Social, Planoly, Later, and Hootsuite. I'm comfortable leading strategy conversations with clients and just as comfortable in the day-to-day of the content calendar.…I've spent the last several years at the intersection of social strategy and creator relationships. Sometimes that's the brand side, managing influencer partnerships and paid campaigns; sometimes it's working directly with a creator to help them grow without losing their audience's trust. My background spans wellness, restaurants, automotive, and consumer brands, so I move fast across very different worlds while keeping the same approach: build a content plan that fits the platform, then use analytics to prove it's working. I edit my own short-form content in CapCut and InShot, and manage scheduling across Sprout Social, Planoly, Later, and Hootsuite. I'm comfortable leading strategy conversations with clients and just as comfortable in the day-to-day of the content calendar.

Available to hire

I’ve spent the last several years at the intersection of social strategy and creator relationships. Sometimes that’s the brand side, managing influencer partnerships and paid campaigns; sometimes it’s working directly with a creator to help them grow without losing their audience’s trust.

My background spans wellness, restaurants, automotive, and consumer brands, so I move fast across very different worlds while keeping the same approach: build a content plan that fits the platform, then use analytics to prove it’s working.

I edit my own short-form content in CapCut and InShot, and manage scheduling across Sprout Social, Planoly, Later, and Hootsuite. I’m comfortable leading strategy conversations with clients and just as comfortable in the day-to-day of the content calendar.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Influencer and Social Media Manager (Freelance) at Good Greed Snacks

August 1, 2025 - Present

Managed influencer partnerships across paid campaigns and organic gifting for multiple brands and creators. Led influencer outreach, relationship building, and ongoing creator communication. Worked directly with influencers to support brand partnership negotiations and campaign coordination. Identified strong brand-talent fits for long-term collaboration opportunities, and managed creator deliverables, timelines, and content approvals across social platforms while helping creators scale presence with authenticity and audience trust.

Digital Marketing Manager at MINDFULL Health

February 1, 2025 - Present

Led digital marketing strategy and influencer partnerships for a wellness platform with a global audience. Managed the launch of two CBG products through creator-led strategy, influencer activation, and coordinated content rollouts. Oversaw paid and organic influencer partnerships including outreach, gifting, relationship building, and campaign execution, serving as primary point of contact between brand and creators to ensure alignment on deliverables, timelines, and creative direction. Tracked content delivery and performance across social platforms and produced post-campaign insights. Collaborated cross-functionally to scale product awareness using social-first and creator-driven storytelling.

Digital Marketing and Social Media Specialist at Recipe Unlimited Corporation

March 1, 2023 - February 1, 2025

Developed and executed digital marketing and social media strategies across multiple international restaurant brands. Managed social media accounts and supported influencer partnerships to drive brand awareness and engagement. Led content planning, creation, coordination, and posting across platforms. Analyzed social and website performance to optimize campaigns and creative strategy, collaborating cross-functionally with designers and copywriters. Supported paid social campaigns to increase reach, engagement, and conversions.

Social Account Supervisor / Social Strategy & Execution Lead at TrackDDB

September 1, 2022 - March 1, 2023

Led social strategy and execution for luxury automotive brands across major platforms. Managed paid social campaigns, content launches, and press-drive initiatives. Coordinated content creation approvals and timelines with internal and external partners. Supported influencer adjacent activations and brand collaborations, and maintained client relationships through clear communication and performance reporting. Identified growth opportunities through trend analysis and platform insights.

Team Lead and Account Manager at August Media

August 1, 2020 - September 1, 2022

Managed and grew a portfolio of clients’ social media accounts across multiple industries. Led content strategy planning and execution across platforms. Managed and mentored a team of social media interns supporting daily account operations. Built and maintained client relationships via clear communication and reporting. Analyzed performance metrics to inform strategy and drive audience growth and engagement. Supported campaign development proposals and client onboarding initiatives.