Madalena Leão

Available to hire

Language

Portuguese
Fluent
English
Advanced

Work Experience

Product Designer at Diconium
October 1, 2022 - November 7, 2025
Designed UX for a loyalty program within the Europcar app; conducted benchmarking to inform reward features; created user flows, wireframes and IA for early-stage design; designed UI for an VW Group e-commerce platform; collaborated cross-functionally in a SAFe Agile environment; sustained a white-label design system for One.Shop (VW); led visual redesign of a micro-frontend dashboard for CMS integration; built a scalable design system and improved navigation through user scenario testing.
Product Designer at We Accelerate Growth
September 1, 2022 - September 1, 2022
Created Quake website design using a design system, typography and layouts to enhance brand impact; designed a responsive e-commerce site focused on health-oriented footwear; conducted user research and competitor analysis to guide UX decisions; simplified checkout with clear CTAs and accessible UI to boost conversions.
Visual Designer, Intern at Studio Graphene
May 1, 2021 - May 1, 2021
Helped design the interface for an educational platform; addressed a broad spectrum of functionality to appeal to teachers and students of various ages; collaborated with cross-functional teams to create a responsive web design for a corporate site, improving brand visibility and user satisfaction.

Education

B.Sc. in Communication Design at Faculty of Fine Arts, University of Lisbon (FBAUL)
January 1, 2017 - January 1, 2020

Qualifications

Information Visualization
January 1, 2025 - January 1, 2025
The Practical Guide to Usability
January 1, 2025 - January 1, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services