Available to hire
Hi, I’m Mae Claudette Costan, a marketing professional with over a decade of experience in digital marketing, branding, and project management. I’ve led campaigns, built content strategies, and collaborated with cross-functional teams to drive growth.
I’m passionate about content creation, public relations, and creative design, and I enjoy turning data into actionable marketing that resonates with audiences.
Skills
Experience Level
Expert
Language
English
Fluent
Japanese
Advanced
Work Experience
Digital Marketing Specialist at Freedom Family OPC
March 1, 2022 - January 31, 2023Developed and implemented marketing strategies for social media, email campaigns and client acquisition campaigns for the Financial Planning and Real Estate sides of the business. Created banners, designs and copies as well as several other design projects. Created website content and managed website updates.
Brand Strategist and Project Manager
January 1, 2017 - PresentMeetings with clients to discuss goals for upcoming marketing campaigns, coordinating with department heads, leading and analyzing project requirements, preparing budgets and coordinating schedules. Developed detailed design, strategy, monitoring data and reports. Managed marketing and creative teams to drive business growth and revenue. Liaised with teams, clients, and managers throughout project duration. Monitored progress of marketing media and adjusted strategies to meet goals.
Copywriter Contractor
January 1, 2015 - PresentProduced well-written content optimized for conversions, created compelling ad copy, landing pages, marketing campaigns and product descriptions. Created social media copies/captions and collaborated with designers, creative teams and analysts to ensure consistent messaging.
Brand Strategist, Social Media Specialist, Content Writer at Sun Life of Canada - Philippines
June 1, 2016 - January 31, 2019Provided branding strategy and data analysis for individual financial advisors. Handled multiple financial advisors' digital accounts. Wrote informative blog and web content to attract clients.
Social Media Manager at Versa Chalk
June 1, 2018 - December 31, 2018Managed the business' digital accounts, including copywriting, seasonal campaigns, advertisements, data analysis, influencer and B2B collaborations, and community moderation. Formulated social media strategies to market the brand and ensured campaigns aligned with marketing plans.
Portfolio Support Staff Specialist at M5859 Apps
January 1, 2017 - December 31, 2018Performed support tasks such as preparing and processing documents, answering calls, arranging appointments and meetings, and maintaining records of transactions.
Project Manager, Editor, Social Media Manager, Contributing Artist at Inspiritus Press
January 1, 2016 - December 31, 2017Reviewed materials to decide what will appeal to readers. Coordinated events, projects, teams and managed the business' social accounts. Contributed poetry, art and photography to several anthology books.
Content Writer at Parent Herald
January 1, 2016 - December 31, 2017Wrote web content centered around pop culture and entertainment.
Education
Bachelor of Arts in Mass Communication at University of the Philippines
January 11, 2030 - March 30, 2026Qualifications
Industry Experience
Media & Entertainment, Professional Services, Financial Services, Real Estate & Construction, Software & Internet
Skills
Experience Level
Expert
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