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I’m Mafalda, a freelance copywriter and content strategist. I write words for brands who are tired of sounding like brands. Mostly I help with websites, landing pages, emails, and content, but really, I help people say what they mean without the corporate personality disorder. I ask a lot of questions, hate vague answers and don’t believe in “pretty copy” unless it actually does something. If you want safe, neutral and forgettable, I’m not your person. If you want honest, sharp and slightly uncomfortable (in a good way), we’ll get along.…I’m Mafalda, a freelance copywriter and content strategist. I write words for brands who are tired of sounding like brands. Mostly I help with websites, landing pages, emails, and content, but really, I help people say what they mean without the corporate personality disorder. I ask a lot of questions, hate vague answers and don’t believe in “pretty copy” unless it actually does something. If you want safe, neutral and forgettable, I’m not your person. If you want honest, sharp and slightly uncomfortable (in a good way), we’ll get along.

Mafalda Lamarao

Copywriter, Marketing Strategist, Content Strategist, +2

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I’m Mafalda, a freelance copywriter and content strategist. I write words for brands who are tired of sounding like brands. Mostly I help with websites, landing pages, emails, and content, but really, I help people say what they mean without the corporate personality disorder. I ask a lot of questions, hate vague answers and don’t believe in “pretty copy” unless it actually does something. If you want safe, neutral and forgettable, I’m not your person. If you want honest, sharp and slightly uncomfortable (in a good way), we’ll get along.…I’m Mafalda, a freelance copywriter and content strategist. I write words for brands who are tired of sounding like brands. Mostly I help with websites, landing pages, emails, and content, but really, I help people say what they mean without the corporate personality disorder. I ask a lot of questions, hate vague answers and don’t believe in “pretty copy” unless it actually does something. If you want safe, neutral and forgettable, I’m not your person. If you want honest, sharp and slightly uncomfortable (in a good way), we’ll get along.

Available to hire

Porto, Portugal

I’m Mafalda, a freelance copywriter and content strategist.

I write words for brands who are tired of sounding like brands.

Mostly I help with websites, landing pages, emails, and content, but really, I help people say what they mean without the corporate personality disorder.

I ask a lot of questions, hate vague answers and don’t believe in “pretty copy” unless it actually does something.

If you want safe, neutral and forgettable, I’m not your person.

If you want honest, sharp and slightly uncomfortable (in a good way), we’ll get along.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Beginner

Work Experience

Marketing Strategist & Copywriter at LOBA

January 1, 2023 - January 23, 2026

Developed and implemented organic social media strategies; created and executed brand and content strategies; drived growth for clients through multi-channel campaigns; improved online visibility; developing landing pages, newsletters, articles, and scripts; focused on client-specific goals, including brand identity, sales and engagement, and simplified complex information for diverse audiences.

Copywriter at Bi-silque

September 30, 2021 - June 30, 2022

Created Amazon product descriptions, landing pages, blog articles, social media content and video scripts. Managed email marketing campaigns (newsletters), CMS and used Google Analytics, Google Ads, and Meta Ads for performance analysis and optimization