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I'm Mafalda Penedo, a senior designer with a strategic approach and over 10 years of experience in demanding institutional, cultural, and brand environments. I lead creative teams and develop visual communication solutions that combine critical thinking, design sensitivity, and consistent delivery — even under pressure. I value empathy, collaboration, and innovation, with a constant focus on human growth and public impact.…I'm Mafalda Penedo, a senior designer with a strategic approach and over 10 years of experience in demanding institutional, cultural, and brand environments. I lead creative teams and develop visual communication solutions that combine critical thinking, design sensitivity, and consistent delivery — even under pressure. I value empathy, collaboration, and innovation, with a constant focus on human growth and public impact.

Mafalda Penedo

Creative Director, Designer, Brand Designer, +1

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I'm Mafalda Penedo, a senior designer with a strategic approach and over 10 years of experience in demanding institutional, cultural, and brand environments. I lead creative teams and develop visual communication solutions that combine critical thinking, design sensitivity, and consistent delivery — even under pressure. I value empathy, collaboration, and innovation, with a constant focus on human growth and public impact.…I'm Mafalda Penedo, a senior designer with a strategic approach and over 10 years of experience in demanding institutional, cultural, and brand environments. I lead creative teams and develop visual communication solutions that combine critical thinking, design sensitivity, and consistent delivery — even under pressure. I value empathy, collaboration, and innovation, with a constant focus on human growth and public impact.

Available to hire

I’m Mafalda Penedo, a senior designer with a strategic approach and over 10 years of experience in demanding institutional, cultural, and brand environments.

I lead creative teams and develop visual communication solutions that combine critical thinking, design sensitivity, and consistent delivery — even under pressure. I value empathy, collaboration, and innovation, with a constant focus on human growth and public impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Intermediate

French

Beginner

Work Experience

Senior Designer & Team Lead at SPMS | Communication Directorate

January 1, 2020 - Present

Led a team of 4 designers delivering all projects directly to executive leadership with strategic alignment. Managed multiple high-priority design projects under pressure, ensuring timely and effective delivery. Contributed to national-visibility visual communication strategies, including the design and layout of the book '1 Year of Mandate' for the Ministry of Health and ongoing branding work for public health and healthcare clients.