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With nearly 15 years of experience, my career has been marked by collaborations with leading brands and innovative agencies in the global tech industry. I specialize in comprehending the context of each customer interaction to deliver highly effective and engaging marketing solutions. My study of consumer behaviour, campaign performance, latest technological advances, and marketing trends helps me create strategies that connect with the target audience. As a highly motivated, creative, and data-driven professional, my passion lies in digital marketing, social media, and project management. Thriving in fast-paced, international settings, I have a proven track record of successfully managing campaigns that boost brand awareness, consideration, and deliver measurable ROI.…With nearly 15 years of experience, my career has been marked by collaborations with leading brands and innovative agencies in the global tech industry. I specialize in comprehending the context of each customer interaction to deliver highly effective and engaging marketing solutions. My study of consumer behaviour, campaign performance, latest technological advances, and marketing trends helps me create strategies that connect with the target audience. As a highly motivated, creative, and data-driven professional, my passion lies in digital marketing, social media, and project management. Thriving in fast-paced, international settings, I have a proven track record of successfully managing campaigns that boost brand awareness, consideration, and deliver measurable ROI.

Maria Pelaez

Social Media Manager, Digital Marketer, Marketing Strategist, +5

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With nearly 15 years of experience, my career has been marked by collaborations with leading brands and innovative agencies in the global tech industry. I specialize in comprehending the context of each customer interaction to deliver highly effective and engaging marketing solutions. My study of consumer behaviour, campaign performance, latest technological advances, and marketing trends helps me create strategies that connect with the target audience. As a highly motivated, creative, and data-driven professional, my passion lies in digital marketing, social media, and project management. Thriving in fast-paced, international settings, I have a proven track record of successfully managing campaigns that boost brand awareness, consideration, and deliver measurable ROI.…With nearly 15 years of experience, my career has been marked by collaborations with leading brands and innovative agencies in the global tech industry. I specialize in comprehending the context of each customer interaction to deliver highly effective and engaging marketing solutions. My study of consumer behaviour, campaign performance, latest technological advances, and marketing trends helps me create strategies that connect with the target audience. As a highly motivated, creative, and data-driven professional, my passion lies in digital marketing, social media, and project management. Thriving in fast-paced, international settings, I have a proven track record of successfully managing campaigns that boost brand awareness, consideration, and deliver measurable ROI.

Available to hire

With nearly 15 years of experience, my career has been marked by collaborations with leading brands and innovative agencies in the global tech industry. I specialize in comprehending the context of each customer interaction to deliver highly effective and engaging marketing solutions. My study of consumer behaviour, campaign performance, latest technological advances, and marketing trends helps me create strategies that connect with the target audience.

As a highly motivated, creative, and data-driven professional, my passion lies in digital marketing, social media, and project management. Thriving in fast-paced, international settings, I have a proven track record of successfully managing campaigns that boost brand awareness, consideration, and deliver measurable ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

French

Fluent

Italian

Intermediate

Work Experience

Cofounder at IM Digitla Factory

August 24, 2022 - Present

More than just a digital marketing agency. We provide high-impact digital marketing solutions, from 360 digital marketing to web development. Having a multidisciplinary, multicultural, and multilingual team allows us to serve local clients with international expansion objectives and/or clients with a presence in international markets. Leading operations and business development to create penetration strategies and strategic partnerships. Our specialized Real Estate Agency: IM Real Estate Digital Factory

Social Media Director at Huawei

March 1, 2022 - September 8, 2025

Led global social media operations across 50+ markets; supported events (HDC China 2020/2021) with significant organic reach; produced visuals and managed content calendars; coordinated cross-market campaigns and engagement.

Head of Social at HMD Global (Makers of Nokia phones)

March 1, 2022 - Present

Managed the Nokia brand's digital footprint, developed the global social media strategy, and led local teams across 50+ markets. Delivered content calendars, guidelines, and templates across touchpoints; coordinated assets (images, GIFs, videos) for social channels. Managed budgets for campaigns and launch events over $300K USD. Oversaw crisis communications, implemented new guidelines and processes, and steered cross-market content collaboration and best-practice sharing. June 2020–March 2022 (and ongoing as of 2022-03-01).

Senior Social Media Manager at HMD Global (Nokia phones)

June 30, 2020 - September 8, 2025

Managed local social media teams and operations across 50+ markets, delivering content plans, guidelines, and templates across touchpoints. Led the growth of organic reach across all social channels and maintained cross-market alignment to improve efficiency. Orchestrated the launch of Huawei products and supported events in China (2020-2021). Spearheaded the Conde Nast-Vogue campaign with multi-market coordination, and oversaw global social media activities for the Nokia brand.

Digital Marketing Manager at Deezer

July 2, 2018 - September 8, 2025

Developed the global digital marketing strategy and guidelines used by 37 local markets, significantly lifting cross-channel engagement. Drove a 20% increase in organic growth across major social platforms; implemented alignment processes that improved content performance by more than 50%; launched a brand-new Deezer community to drive acquisition and retention. Led campaigns across digital brand channels and collaborated with global teams.

Marketing Manager at Technoglass (Glass windows manufacturer)

December 31, 2013 - September 8, 2025

Marketing role spanning Colombia to the USA, focusing on regional marketing initiatives, campaign development, and cross-market collaboration (2011-2013).