I’m María Fernanda, a creative marketer with 3 years of experience building brands through social media management, outreach, and content creation. I manage brand profiles across Instagram, Facebook, LinkedIn, and TikTok, and I lead digital marketing efforts for both B2C and B2B audiences, combining strategy with design to deliver cohesive campaigns. I also enjoy bringing ideas to life end-to-end, from concept to final assets. Right now I’m working as Community Manager & Marketing Assistant for Spanish online education brands, and I’m also the founder and Creative Director of my own clothing brand, shaping the identity, visuals, and social media presence. I’m passionate about storytelling, visual branding, and performance-focused marketing that helps brands grow.…

María Fernanda Asprilla Reyes

I’m María Fernanda, a creative marketer with 3 years of experience building brands through social media management, outreach, and content creation. I manage brand profiles across Instagram, Facebook, LinkedIn, and TikTok, and I lead digital marketing efforts for both B2C and B2B audiences, combining strategy with design to deliver cohesive campaigns. I also enjoy bringing ideas to life end-to-end, from concept to final assets. Right now I’m working as Community Manager & Marketing Assistant for Spanish online education brands, and I’m also the founder and Creative Director of my own clothing brand, shaping the identity, visuals, and social media presence. I’m passionate about storytelling, visual branding, and performance-focused marketing that helps brands grow.…

Available to hire

I’m María Fernanda, a creative marketer with 3 years of experience building brands through social media management, outreach, and content creation. I manage brand profiles across Instagram, Facebook, LinkedIn, and TikTok, and I lead digital marketing efforts for both B2C and B2B audiences, combining strategy with design to deliver cohesive campaigns.

I also enjoy bringing ideas to life end-to-end, from concept to final assets. Right now I’m working as Community Manager & Marketing Assistant for Spanish online education brands, and I’m also the founder and Creative Director of my own clothing brand, shaping the identity, visuals, and social media presence. I’m passionate about storytelling, visual branding, and performance-focused marketing that helps brands grow.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Brand Identity Designer (Freelance) at LA E Group – import-export, logistics, agriculture and technology
August 1, 2026 - Present
Designed a complete corporate identity kit, including business cards, letterheads, email signatures, and invoice and quote templates.
Founder & Creative Director at StationPrint – clothing brand
January 1, 2024 - Present
Founded the brand and created its name and visual identity. Developed a Carnaval-inspired t-shirt collection and directed the product photoshoot. Produced the brand’s social media content and designed the e-commerce website in Figma (not yet launched).
Community Manager & Marketing Assistant at Spanish VIP – Online Spanish school
January 1, 2023 - Present
Manage the brand profiles (@learningspanol and @spanishvipoficial) on Instagram, Facebook, LinkedIn, and TikTok. Lead digital marketing campaigns and design visual content for B2C and B2B audiences. Create and optimize ads, landing pages, and promotional materials including lead magnets to support lead generation and brand growth. Develop LinkedIn strategy and edit video content for social media, collaborating with other departments to deliver creative assets aligned with brand goals and visual identity.

Education

Marketing and International Business (in progress) at Universidad Sergio Arboleda
January 11, 2030 - October 17, 2026
Bilingual Technical High School Diploma at Institución Educativa Distrital Técnica Bilingüe Jorge Nicolás Abello
January 11, 2030 - January 1, 2023

Qualifications

English Certification – ETS
January 1, 2023 - October 17, 2026
Graphic Design Course
January 1, 2024 - October 17, 2026
Programming Course
January 1, 2024 - October 17, 2026

Industry Experience

Education, Media & Entertainment, Professional Services, Retail