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I am a senior marketing professional with 8+ years delivering integrated campaigns across brand, digital, PR, and communications. I excel at developing end-to-end marketing strategies, managing multi-channel campaigns, and translating brand objectives into compelling customer narratives. I thrive in agency and consultancy environments, partnering with creative, strategy, data, and external stakeholders to deliver high-impact campaigns. I bring a global perspective, strong project leadership, and a proven ability to adapt marketing strategies to changing market conditions, including digital-first and live formats. Currently I lead planning and execution as an Influence Supervisor (Freelance) at W McCann (May 2023 – Present). I plan and coordinate social and digital campaigns, align creative execution with broader marketing objectives, manage external partners and suppliers, and analyze campaign performance to drive continuous optimization and brand growth. I contribute to strong brand presence through consistent messaging and storytelling, working across digital, PR, and live formats to deliver high-impact campaigns.…I am a senior marketing professional with 8+ years delivering integrated campaigns across brand, digital, PR, and communications. I excel at developing end-to-end marketing strategies, managing multi-channel campaigns, and translating brand objectives into compelling customer narratives. I thrive in agency and consultancy environments, partnering with creative, strategy, data, and external stakeholders to deliver high-impact campaigns. I bring a global perspective, strong project leadership, and a proven ability to adapt marketing strategies to changing market conditions, including digital-first and live formats. Currently I lead planning and execution as an Influence Supervisor (Freelance) at W McCann (May 2023 – Present). I plan and coordinate social and digital campaigns, align creative execution with broader marketing objectives, manage external partners and suppliers, and analyze campaign performance to drive continuous optimization and brand growth. I contribute to strong brand presence through consistent messaging and storytelling, working across digital, PR, and live formats to deliver high-impact campaigns.

Mariana Sario

Digital Marketer, Influencer Marketing Manager, Content Producer, +6

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I am a senior marketing professional with 8+ years delivering integrated campaigns across brand, digital, PR, and communications. I excel at developing end-to-end marketing strategies, managing multi-channel campaigns, and translating brand objectives into compelling customer narratives. I thrive in agency and consultancy environments, partnering with creative, strategy, data, and external stakeholders to deliver high-impact campaigns. I bring a global perspective, strong project leadership, and a proven ability to adapt marketing strategies to changing market conditions, including digital-first and live formats. Currently I lead planning and execution as an Influence Supervisor (Freelance) at W McCann (May 2023 – Present). I plan and coordinate social and digital campaigns, align creative execution with broader marketing objectives, manage external partners and suppliers, and analyze campaign performance to drive continuous optimization and brand growth. I contribute to strong brand presence through consistent messaging and storytelling, working across digital, PR, and live formats to deliver high-impact campaigns.…I am a senior marketing professional with 8+ years delivering integrated campaigns across brand, digital, PR, and communications. I excel at developing end-to-end marketing strategies, managing multi-channel campaigns, and translating brand objectives into compelling customer narratives. I thrive in agency and consultancy environments, partnering with creative, strategy, data, and external stakeholders to deliver high-impact campaigns. I bring a global perspective, strong project leadership, and a proven ability to adapt marketing strategies to changing market conditions, including digital-first and live formats. Currently I lead planning and execution as an Influence Supervisor (Freelance) at W McCann (May 2023 – Present). I plan and coordinate social and digital campaigns, align creative execution with broader marketing objectives, manage external partners and suppliers, and analyze campaign performance to drive continuous optimization and brand growth. I contribute to strong brand presence through consistent messaging and storytelling, working across digital, PR, and live formats to deliver high-impact campaigns.

Available to hire

I am a senior marketing professional with 8+ years delivering integrated campaigns across brand, digital, PR, and communications. I excel at developing end-to-end marketing strategies, managing multi-channel campaigns, and translating brand objectives into compelling customer narratives. I thrive in agency and consultancy environments, partnering with creative, strategy, data, and external stakeholders to deliver high-impact campaigns. I bring a global perspective, strong project leadership, and a proven ability to adapt marketing strategies to changing market conditions, including digital-first and live formats.

Currently I lead planning and execution as an Influence Supervisor (Freelance) at W McCann (May 2023 – Present). I plan and coordinate social and digital campaigns, align creative execution with broader marketing objectives, manage external partners and suppliers, and analyze campaign performance to drive continuous optimization and brand growth. I contribute to strong brand presence through consistent messaging and storytelling, working across digital, PR, and live formats to deliver high-impact campaigns.

Skills

Fashion Design

Branding

Experience Level

Fashion Design

Expert

Branding

Expert

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Fluent

Work Experience

Senior Influencer Marketing Manager at SOKO.Cx / Droga5 Brasil

January 1, 2024 - Present

Led strategic and creative macro planning for Riachuelo’s flagship campaigns, collaborating with Creative, Strategy, and Data teams to develop compelling storytelling and innovative activations. Notably led the pioneering launch strategy for Brahma Duplo Malte beer with engaging live streaming musical performances during the pandemic, contributing significantly to brand visibility and market success.

Influence Supervisor at WMCcann - Brasil

January 1, 2023 - September 3, 2025

Orchestrated digital influencer strategies to elevate the Francis brand on social media, managing campaign narratives, influencer negotiations, contracts, and ensuring effective campaign delivery within budgets. Fostered lasting relationships with influencers to maximize brand engagement and loyalty.

Head of Projects and Influence Core at OLLGA.co

April 1, 2024 - September 3, 2025

Shaped agency direction from inception, leading strategic initiatives for brands including Renner, Melissa, Ipanema, and others. Implemented efficient workflows and managed a talented team. Organized successful launch events such as the Melissa and Two Lost Kids collaboration, blending creativity and PR to deliver exceptional client experiences.

Senior Broadcaster at SOKO.Cx / Droga5 Brasil

January 1, 2021 - September 3, 2025

Progressed from fashion producer to senior broadcaster, establishing key connections across industry stakeholders. Contributed to strategic brand directions for Melissa (Grendene) and Brahma (Ambev). Orchestrated live stream campaigns during the pandemic featuring celebrities Rafa Kalimann and Belutti, enhancing brand visibility in a pivotal cultural moment.

Influence Supervisor (Freelance) at W McCann

May 1, 2023 - Present

Developed and executed digital marketing and communications strategies to strengthen the brand visibility and customer engagement. Led planning and coordination of social and digital campaigns, aligning creative execution with broader marketing objectives. Managed external partners and suppliers, including briefing, negotiations, budget control, and contract management. Oversaw ad campaign execution from briefing to delivery, ensuring quality, consistency, and on-time completion. Analyzed campaign performance and provided insights to support continuous optimization.

Senior Broadcaster at SO KO.cx / Droga5

November 1, 2023 - April 1, 2024

Supported the planning and execution of integrated marketing campaigns across digital, social, PR, and live formats. Worked closely with internal teams and external partners to deliver campaigns aligned with brand and business goals. Contributed to innovative campaign formats during the pandemic, supporting digital transformation and audience engagement. Coordinated campaign assets, schedules, and communications to ensure smooth execution. Helped strengthen the brand presence through consistent messaging and creative storytelling.

Projects & Marketing Lead at OLIGA.co

February 1, 2021 - November 1, 2023

Played a central role in building the agency’s marketing and project delivery function from the ground up. Led integrated marketing projects across brand campaigns, launches, PR initiatives, and events. Defined workflows, processes, and best practices to improve operational efficiency and campaign scalability. Managed and mentored a multi-disciplinary team, fostering collaboration and high delivery standards. Planned and delivered high-profile brand activations and launch events, combining digital, PR, and experiential marketing to maximise reach and impact.

Influencer Marketing Specialist at SO KO.cx / Droga5

February 1, 2019 - January 1, 2021

Progressed from fashion production into a senior influencer and broadcaster role within a global agency environment. Built strong relationships with influencers, media professionals, and creative partners. Contributed to the strategic planning and execution of large-scale digital and live campaigns during the pandemic period. Supported innovative live-streaming initiatives, helping brands remain culturally relevant during periods of rapid market change. Delivered campaigns focused on audience engagement, brand visibility, and long-term brand equity.