Senior Product Designer specialized in UI, focused on building scalable and intuitive digital products. I help startups and product teams transform ideas into user-centered experiences by combining design systems, usability, and strong visual thinking. Experience working on global products for companies like HP and Dyson, contributing to design systems, product interfaces, and UX improvements at scale.…

Magali Joly Martí

Senior Product Designer specialized in UI, focused on building scalable and intuitive digital products. I help startups and product teams transform ideas into user-centered experiences by combining design systems, usability, and strong visual thinking. Experience working on global products for companies like HP and Dyson, contributing to design systems, product interfaces, and UX improvements at scale.…

Available to hire

Senior Product Designer specialized in UI, focused on building scalable and intuitive digital products. I help startups and product teams transform ideas into user-centered experiences by combining design systems, usability, and strong visual thinking.

Experience working on global products for companies like HP and Dyson, contributing to design systems, product interfaces, and UX improvements at scale.

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Language

Spanish; Castilian
Fluent
English
Advanced
French
Intermediate

Work Experience

Product Designer / UI Designer at HP
July 1, 2022 - December 1, 2024
Contributed to large-scale digital products and design systems used across HP’s ecosystem. Designed and scaled reusable components for the HP Smart Design System. Worked on the HP ALL IN Plan (US launch, 2024). Created high-fidelity prototypes to support product validation and development. Collaborated with cross-functional teams (product, dev, marketing). Improved usability and accessibility following WCAG standards. Impact: contributed to consistent and scalable user experiences across multiple digital products.
Lead UI Designer / Product Designer at Opinno
February 1, 2022 - November 1, 2024
Led UI direction and execution within multidisciplinary teams. Designed scalable interfaces and systemized UI components. Collaborated across product, tech, and business teams. Delivered consistent and high-quality user experiences.
UX Designer (Contract) at Dyson
March 1, 2021 - September 1, 2021
Conducted UX research and usability audits for Dyson’s e-commerce platforms (Australia & New Zealand). Identified usability and accessibility gaps across key journeys. Delivered actionable UX improvements aligned with WCAG standards. Improved navigation, readability, and accessibility. Enhanced overall user experience in a mature global platform.
Senior Product Designer at Estudio Limón (Freelance)
January 1, 2017 - Present
Designing end-to-end digital experiences for startups and companies, with a strong focus on UI, design systems, and usability. Collaborating closely with founders, product teams, and developers to bring ideas to life — from early concepts to scalable products. Key contributions include intuitive interfaces, scalable design systems, wireframes, prototypes, high-fidelity UI, improved usability and consistency across platforms, and translating business requirements into user-centered solutions.
Illustrator at Gali Gali
January 1, 2010 - Present
Creating visual narratives and illustrations with a strong storytelling approach.

Education

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Qualifications

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Industry Experience

Software & Internet, Professional Services, Media & Entertainment