Available to hire
Hi, I’m Magdalena Kokocinska, a versatile Marketing & Project Manager with a track record of delivering impactful campaigns, boosting brand visibility, and coordinating content across global and regional markets. I excel at cross-functional leadership, strategy development, and turning data-driven insights into actionable plans that drive measurable results.
I’m passionate about collaborative work, empowering teams, and creating smooth, high-quality execution from concept to launch. I thrive in fast-paced environments and love building strong relationships with stakeholders to align on goals and deliver exceptional experiences for customers.
Experience Level
Language
English
Fluent
Polish
Fluent
German
Advanced
Work Experience
Project Manager in Marketing / Social Media Lead at Westwing
June 2, 2024 - PresentEnd-to-end delivery of key brand campaigns including Black Friday, Christmas, and premium collaborations (Harry Nuriev, Dedarr, Meissen), from strategy development to execution. Acted as central interface for all key stakeholders (Legal, Tech, Logistics, Retail, Commercial Production, PR, Influencer teams) to guarantee alignment, timely delivery, and brand consistency. Created and managed the annual marketing activity roadmap. Drove campaigns that exceeded GMV targets by over 20%. Implemented project management tools (Asana, Miro, Figma). Hosted cross-departmental workshops and meetings, solving bottlenecks, defining responsibilities, and ensuring collaborative progress. Managed timelines, KPIs, and leadership reporting. Fostered a culture of ownership and continuous improvement across diverse stakeholder groups.
International Content Consultant at ServicePlan
January 1, 2022 - December 31, 2024Acted as key account and strategic consultant for high-profile clients
including Leica and Pokemon, advising on campaign direction,
content strategy, and digital brand alignment.
Managed content strategies and digital campaign projects for
international B2B clients, aligning scope, stakeholders, and timelines,
and ensuring delivery aligned with client expectations and premium
brand standards.
Oversaw execution across internal teams (design, editorial, analytics),
ensuring content aligned with commercial objectives.
Tracked KPIs, monitored performance, and led regular reporting
cycles to inform strategic refinement.
Facilitated end-to-end delivery through project documentation and
stakeholder communication.
Social Media Manager at Westwing
March 15, 2022 - June 30, 2022Directed real-time digital campaigns for a 1.1M+ Instagram
community, managing influencer collaborations, interviews, and
promotional activations.
Used analytics and performance data to refine strategy and improve
campaign results.
Collaborated with production and brand teams to maintain consistent
brand storytelling
Education
Master of Communication Management at University of Wroclaw
January 1, 2019 - January 1, 2021Bachelor of Communication Design at University of Wroclaw
January 1, 2016 - January 1, 2019Qualifications
Industry Experience
Media & Entertainment, Retail, Software & Internet, Professional Services, Consumer Goods
Experience Level
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