Maggie Rhodes

Led end-to-end content strategy for a 13-brand web portfolio, including audience and content discovery through architecture, implementation, and optimization. Translated audience research and performance data into executive-ready recommendations while aligning UX decisions and editorial priorities to business goals. Partnered with UX designers and developers to shape user journeys and content structures, improving conversion by 11% on average. Established content models, governance standards, and workflow guidelines across five brands to improve consistency and scalability. Developed SEO and AI-discovery approaches based on search intent, semantic structure, and structured content. Managed and mentored three content specialists, setting priorities and quality standards across the team.

Developed content and messaging strategy across six healthcare and regulated-industry accounts, balancing compliance requirements with user needs. Built reusable structured content and editorial approaches for websites, landing pages, email, and social campaigns. Managed a two-person team and coordinated cross-functional partners from planning through delivery. Delivered web, email, and social content that increased engagement by 35% on average.

Led a four-person marketing team and managed brand voice and content systems across web, social, and email. Built editorial calendars and messaging frameworks that increased publishing cadence from two to five posts per week, and launched biweekly long-form content. Applied SEO practices and audience research to strengthen organic discovery, brand positioning, and message consistency.