Available to hire
Creative leader | 19+ years shaping brands across the UAE, Egypt & GCC
I fuse systems thinking from a Computer Science foundation with human-centered UI/UX insight and visual storytelling from decades of branding and professional photography.
I lead creative teams and productions that turn strategy into decisive positioning. A UI/UX certification from Florida Atlantic University strengthened my understanding of human behavior and interaction design. Over the years, branding and professional photography refined my eye for clarity, structure, and visual discipline.
I’ve led creative departments and directed large-scale productions across corporate, real estate, and government sectors. From executive reports and competitive bids to brand launches and high-level photography campaigns, I work at the intersection of strategic thinking and visual execution
Skills
Experience Level
Expert
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Intermediate
Language
English
Advanced
French
Advanced
Arabic
Fluent
Work Experience
Creative UI & UX Designer at Apricot System (Canada)
January 1, 2020 - PresentResponsible for delivering the best online user experience, designing graphic user interface elements (menus, tabs, forms, widgets), planning and implementing new designs, optimizing existing UI, communicating with clients to understand business goals, creating prototypes, testing ideas, and conducting ongoing user research.
Creative Art Director, Photographer at Memaar Al Morshedy
January 1, 2021 - October 8, 2025Led concept development across departments, studied competition and market trends in real estate, and collaborated with the branding team to design outdoor banners. Oversaw photography direction and creative execution for campaigns and projects.
Senior Graphic Designer at Olive Advertising
January 1, 2013 - October 8, 2025Handled a broad range of tasks including packaging design, books and magazine layouts, and corporate identity for key accounts; contributed to branding and print materials.
Senior Graphic Designer at Plus Plus
January 1, 2012 - October 8, 2025Designed logos, packaging, advertising and sales materials that reflect the company's brand identity for Coca Cola Egypt.
Senior Graphic Designer at Reach Advertising
January 1, 2011 - October 8, 2025Involved in decision-making, led projects, and supervised intermediate and junior designers in concepts and layouts.
Junior Graphic Designer at Cegedim Dendrite Trends
January 1, 2009 - October 8, 2025Demonstrated proficiency in design, web and multimedia software and applications.
Junior WebDesigner at Net Egypt
January 1, 2007 - October 8, 2025Mentored conceptualization and implementation of website solutions that meet marketing strategies.
Creative UI & UX Designer at Apricot System (Canada)
January 1, 2020 - PresentResponsible for delivering the best online user experience, designing UI elements (menus, tabs, forms, widgets), planning and implementing new designs, optimizing existing interfaces, communicating with clients to understand goals, creating prototypes, testing ideas before implementation, and conducting ongoing user research.
Creative Art Director, Photographer at Memaar Al Morshedy
December 31, 2021 - October 8, 2025Collaborated with multiple departments to develop concepts; studied competition and trends in real estate to generate up-to-date ideas; worked with branding to design outdoor banners. Led the design team for sales materials and company exhibitions; created outdoor campaigns for key projects; developed corporate identity.
Senior Graphic Designer at Olive Advertising
December 31, 2013 - October 8, 2025Worked on packaging design, books and magazines layouts, and corporate identity for major accounts.
Senior Graphic Designer at Plus Plus
December 31, 2012 - October 8, 2025Designed logos, packaging, advertising and sales materials that reflect the company's brand identity for Coca Cola Egypt.
Senior Graphic Designer at Reach Advertising
December 31, 2011 - October 8, 2025Involved in decision-making, led projects, supervised junior designers, and contributed to concepts and layouts.
Junior Graphic Designer at Cegedim Dendrite Trends
December 31, 2009 - October 8, 2025Demonstrated proficiency in design, web and multimedia software and applications.
Junior Web Designer at Net Egypt
December 31, 2007 - October 8, 2025Mentored the conceptualization and implementation of website design solutions meeting marketing strategies.
Education
UI & UX Design at Florida Atlantic University
September 20, 2021 - April 20, 2021User Interface (UI) and User Experience (UX) design are two critical aspects of creating digital products that are user-friendly, visually appealing, and functional. While related, they serve different purposes in the design process.
UI/UX Design Certificate at Florida Atlantic University
September 1, 2021 - October 8, 2025Diploma in Computer Science at Higher Technological Institute (Tenth of Ramadan city)
January 11, 2030 - August 1, 2006UI/UX Design Certificates and Programs at Florida Atlantic University
September 1, 2021 - October 8, 2025Bachelor of Science in Computer Science at Higher Technological Institute (Tenth of Ramadan city)
August 1, 2006 - October 8, 2025High School Diploma at Collège De La Salle-Daher
July 1, 2002 - October 8, 2025Qualifications
3D Max
January 1, 2014 - October 8, 2025Photography
January 1, 2010 - October 8, 2025Principle of Marketing
January 1, 2009 - October 8, 2025YAT Professional Diploma in Graphics
January 1, 2008 - October 8, 2025Basic art and design
January 1, 2007 - October 8, 2025UI/UX Design Certificates and Programs (Florida Atlantic University)
September 1, 2021 - October 8, 20253D Max
January 1, 2014 - October 8, 2025Photography
January 1, 2010 - October 8, 2025Principle of Marketing
January 1, 2009 - October 8, 2025YAT Professional Diploma in Graphics
January 1, 2008 - October 8, 2025Basic art and design
January 1, 2007 - October 8, 2025Industry Experience
Computers & Electronics, Media & Entertainment, Professional Services, Software & Internet, Retail, Real Estate & Construction, Education
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