Available to hire
Certified, highly analytical events professional with 10+ years of combined experience in project and event management, public relations, business development, and customer engagement. I have a proven ability to lead end-to-end planning, logistics, marketing, and execution of events—from workshops to 2,000-attendee conferences. I excel at building multi-channel outreach, crafting compelling messaging, and delivering cohesive branding across assets and experiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Program & Events Manager at Reading Room Project
April 1, 2015 - June 1, 2017Coordinated end-to-end program planning, budgeting, and execution of high-visibility PR events; built and launched multi-location initiatives; developed targeted multi-channel outreach strategies; engaged prospects and vendors; created structured PR/ad campaign reports to measure ROI and alignment with marketing goals. Led post-event follow-ups and communications to maximize engagement and impact.
Deputy Event Manager at Xenith Public Relations
August 1, 2012 - February 1, 2014Led end-to-end PR and event support for major campaigns (e.g., P&G and Intel), managed messaging, media outreach, and event coordination to support campaign objectives; developed cohesive branding across presentations, signage, and digital assets; ensured operational efficiency and high-quality attendee experiences.
Public Relations & Events Manager at Baroque Inc.
February 1, 2014 - January 1, 2015Implemented targeted promotional campaigns to boost event registrations; ensured cohesive and premium brand presence across touchpoints (brand design, signage, digital assets, and gifts); enhanced overall customer experience and increased NPS by 4 points. Planned and executed large-scale events (virtual, hybrid, and in-person) with 400–2,000 attendees while delivering on time and within budget. Led cross-functional coordination with marketing, sales, and vendor partners to ensure premium event execution and smooth attendee experiences. Represented the organization at Peace Con 2019, presenting a Community Resilience Assessment to global stakeholders. Developed structured PR and event reports tracking impact, ROI, and alignment with marketing goals.
Education
Master of Mass Communication at Greenwich University
August 1, 2012 - February 1, 2014Bachelor of International Relations at University of Karachi
January 11, 2030 - April 29, 2026Qualifications
Event Planning 101
February 1, 2026 - April 29, 2026Industry Experience
Media & Entertainment, Professional Services, Education, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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