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I’m a marketing and communications professional with 10+ years of experience building integrated campaigns and driving customer engagement for global brands, agencies, and nonprofit organizations. I’ve led cross-functional projects, managed content strategy and channel performance, and supported campaigns across multiple international markets, bringing a strong balance of creative execution and data-informed decision-making. I recently completed a Marketing Coordinator Certificate in Canada and I’m currently LLQP certified, combining my strategic marketing background with strong client relationship skills and business development mindset. From launching global digital journeys to growing social communities, I enjoy turning customer insights into compelling stories, making brands more relevant while delivering measurable results. Here's more about my work: _Website not available. Sign in: https://www.twine.net/signup_…I’m a marketing and communications professional with 10+ years of experience building integrated campaigns and driving customer engagement for global brands, agencies, and nonprofit organizations. I’ve led cross-functional projects, managed content strategy and channel performance, and supported campaigns across multiple international markets, bringing a strong balance of creative execution and data-informed decision-making. I recently completed a Marketing Coordinator Certificate in Canada and I’m currently LLQP certified, combining my strategic marketing background with strong client relationship skills and business development mindset. From launching global digital journeys to growing social communities, I enjoy turning customer insights into compelling stories, making brands more relevant while delivering measurable results. Here's more about my work: _Website not available. Sign in: https://www.twine.net/signup_

Maha Asif Rizwan

Brand Strategist, Social Media Manager, Community Manager, +7

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I’m a marketing and communications professional with 10+ years of experience building integrated campaigns and driving customer engagement for global brands, agencies, and nonprofit organizations. I’ve led cross-functional projects, managed content strategy and channel performance, and supported campaigns across multiple international markets, bringing a strong balance of creative execution and data-informed decision-making. I recently completed a Marketing Coordinator Certificate in Canada and I’m currently LLQP certified, combining my strategic marketing background with strong client relationship skills and business development mindset. From launching global digital journeys to growing social communities, I enjoy turning customer insights into compelling stories, making brands more relevant while delivering measurable results. Here's more about my work: _Website not available. Sign in: https://www.twine.net/signup_…I’m a marketing and communications professional with 10+ years of experience building integrated campaigns and driving customer engagement for global brands, agencies, and nonprofit organizations. I’ve led cross-functional projects, managed content strategy and channel performance, and supported campaigns across multiple international markets, bringing a strong balance of creative execution and data-informed decision-making. I recently completed a Marketing Coordinator Certificate in Canada and I’m currently LLQP certified, combining my strategic marketing background with strong client relationship skills and business development mindset. From launching global digital journeys to growing social communities, I enjoy turning customer insights into compelling stories, making brands more relevant while delivering measurable results. Here's more about my work: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

I’m a marketing and communications professional with 10+ years of experience building integrated campaigns and driving customer engagement for global brands, agencies, and nonprofit organizations. I’ve led cross-functional projects, managed content strategy and channel performance, and supported campaigns across multiple international markets, bringing a strong balance of creative execution and data-informed decision-making.

I recently completed a Marketing Coordinator Certificate in Canada and I’m currently LLQP certified, combining my strategic marketing background with strong client relationship skills and business development mindset. From launching global digital journeys to growing social communities, I enjoy turning customer insights into compelling stories, making brands more relevant while delivering measurable results.

Here’s more about my work: Website not available. Sign in: https://www.twine.net/signup

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Urdu

Fluent

Work Experience

Marketing & Communications Manager at Potens Marketing

January 1, 2024 - December 31, 2024

Executed integrated marketing and communications campaigns, increasing audience engagement by 25%. Managed end-to-end campaign execution by coordinating creative teams, stakeholders, budgets, timelines, and approvals. Used analytics and customer insights to improve campaign performance and conversion outcomes, delivering 15+ trending content and initiatives across multiple channels to strengthen brand relevance and audience engagement.

Social Media Marketing Specialist (Contract) at Oneness Education Foundation

January 1, 2024 - January 1, 2025

Planned and executed 10+ integrated digital campaigns across social platforms, developing content strategies and coordinating creative execution to drive a 25% increase in audience reach. Optimized social content using audience behavior and performance data, resulting in 20% higher engagement and 15% follower growth. Analyzed content performance, audience insights, and platform trends to identify high-performing themes and continuously improve the social media strategy.

Project Lead – Aga Khan University at EMPACT ACTIVATION SERVICES

January 1, 2019 - January 1, 2023

Led cross-functional execution of a $2M global digital commerce launch across six international markets. Managed marketing, technology, creative, and leadership stakeholders to deliver integrated digital initiatives. Conducted research with 50+ customer focus groups and translated insights into marketing strategies. Developed and executed digital customer journeys that increased customer engagement and conversion by 30% across key touchpoints.

Senior Account Manager – Reckitt Benckiser at ADCOM ZENITH OPTIMEDIA

January 1, 2017 - January 1, 2019

Managed integrated marketing campaigns supported by a $3M media investment across leading consumer brands. Optimized campaign performance through data analysis and media planning, improving KPIs by 35%. Collaborated with agency, client, and media partners to deliver award-winning campaigns, including Strepsils Stereo (Effie Gold & Spikes Asia Bronze) and multi-channel campaigns such as Veet #Unpose.

Account Manager – Unilever Pakistan at CREATIVE CHAOS

December 31, 2012 - December 31, 2016

Led integrated digital marketing campaigns for brands including Lux, Sunsilk, Magnum, Pond’s, Vaseline, and Cornetto, overseeing end-to-end delivery across creative, content, media, and performance marketing teams. Localized global digital campaigns for Pakistan and regional markets, including launching Magnum Pleasure Store (first in South Asia), driving a 30% increase in store footfall and 2X sales of personalized creations. Led Cornetto Pop Rock, transforming the brand into a youth-focused music platform through nationwide house concerts and digital content, delivering a 50% increase in social engagement and 10M+ online views.