Led design and development of the WPManageNinja Scalable Atomic Design System to improve product consistency and engineering efficiency. Designed UX/UI for six core products—FluentCart, WP Social Ninja, FluentForms, NinjaTables, FluentCommunity, and FluentBoards—driving improved usability and feature adoption. Developed and implemented a Visual Design System in Figma for marketing assets, reducing design time by nearly 50% while maintaining brand cohesion. Applied data-driven design to influence UX and metrics, contributing to sales and conversion improvements.

Visual Designer at Urbanly Creatives

October 1, 2020 - November 1, 2021

Translated creative concepts into impactful visual designs for diverse brand identities. Collaborated with clients from Sylhet and Dhaka to deliver engaging marketing assets. Strengthened brand consistency and visual storytelling across platforms.

Visual Content Creator at Savasaachi

October 1, 2017 - September 1, 2020

Joined Savasaachi, a UK-based digital marketing agency specializing in hospitality brands, transitioning from print to digital media. Created social media content, promotional graphics, and campaign visuals for restaurants and hotels across the UK and Bangladesh. Built foundational skills in digital branding, client communication, and platform-specific content strategies.

Graphic Designer at RS Print Gallery

January 1, 2016 - August 1, 2017

Managed end-to-end design and production of print materials including magazines, newspapers, brochures, advertisements, and signage, ensuring assets met press specifications. Oversaw color correction, proofing, and pre-press finalization. Negotiated with external printing houses to ensure timely delivery and quality control for high-volume orders.