Available to hire
Hi! I’m Maheema, a passionate UX Designer with a knack for creating intuitive and engaging digital experiences. I thrive on understanding user needs and transforming insights into practical design solutions that not only meet project goals but also delight users. My journey in design is fueled by curiosity, collaboration, and a commitment to continuous learning.
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Product Designer at Shotgun Fantasy, Inc.
July 1, 2025 - October 31, 2025Spearheaded end-to-end UI/UX design for a mobile fantasy sports platform in Figma, developing visual mockups, interactive prototypes, responsive layouts, and a unified visual identity system as the sole designer. Collaborated cross-functionally with product and engineering teams to align design with technical feasibility, ensuring seamless handoff and implementation.
UX Researcher Intern at CCC Intelligent Solutions, Chicago
August 1, 2024 - August 1, 2024Built an AI-powered research system leveraging LLMs and unmoderated user studies including surveys and user interviews through UserZoom to automate persona development workflows, reducing synthesis time from 100+ hours to under 15. Enhanced persona quality by 30% by replacing subjective interpretations with a standardized coding model using LLMs.
Interaction Design Instructor at University of Michigan, Ann Arbor
August 1, 2024 - April 30, 2025Mentored 10 student teams through end-to-end human-centered design projects, guiding research, prototyping, and usability testing to help 100% deliver final presentations with clearly articulated design rationales. Led 12+ lectures and 20+ design critique sessions, supporting 40+ students in developing key UX artifacts such as personas, storyboards, wireframes, and prototypes.
UX Researcher Intern at CCC Intelligent Solutions, Chicago
May 1, 2024 - August 31, 2024Built an AI-powered research system leveraging LLMs and unmoderated user studies including surveys and user interviews through UserZoom to automate persona development workflows, reducing synthesis time from 100+ hours to under 15. Enhanced persona quality by 30% by replacing subjective interpretations with a standardized coding model using LLMs, ensuring consistent data analysis and incorporating real-time behavioral updates across user roles.
UI/UX Designer at Jubilant Foodworks - Domino’s India
August 1, 2023 - August 1, 2023Conducted mixed-method research including 100+ survey responses and 50+ interviews to uncover user behavior patterns related to food choices and browsing habits. Facilitated design thinking workshops with stakeholders to synthesize insights and co-create solutions. Redesigned the mobile app’s menu navigation and discovery flow.
UI/UX Designer at Jubilant Foodworks - Domino’s India
January 1, 2023 - August 31, 2023Conducted mixed-method research including 100+ survey responses and 50+ interviews to uncover user behavior patterns related to food choices, browsing habits, and session timing on the Domino’s India mobile application. Facilitated 2 design thinking workshops with 20 cross-functional stakeholder participants to synthesize insights and co-create solutions. Redesigned the mobile app’s menu navigation and discovery flow in Figma, contributing to a 30% increase in menu exploration and a reduction in user decision fatigue.
UI/UX Designer at Tech Mahindra
May 1, 2022 - May 1, 2022Redesigned the BHAML IDE interface using heuristic evaluation and user testing, improving ease of use by 40% through simplified navigation and accessibility enhancements. Revamped the UI for the BBC UK TV licensing platform, reducing drop-off rates.
UI/UX Designer at Tech Mahindra
January 1, 2022 - May 31, 2022Redesigned the BHAML (Bharat Markup Language) IDE interface using heuristic evaluation and user testing, improving ease of use by 40% through simplified navigation, accessibility enhancements, and micro-interactions. Revamped the UI and payment flow for the BBC UK TV licensing platform, reducing drop-off rates by 30% by enhancing navigation, clarifying legal copy, and improving trust through transparent design patterns.
Education
Masters of Science at University of Michigan, Ann Arbor
August 1, 2023 - April 30, 2025Bachelors of Design at Delhi Technological University
August 1, 2019 - May 31, 2023Masters of Science in Information - UX Design and Research at University of Michigan, Ann Arbor
August 1, 2023 - April 1, 2025Bachelors of Design - Interaction Design at Delhi Technological University
August 1, 2019 - May 1, 2023Qualifications
Industry Experience
Education, Software & Internet, Healthcare, Retail, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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