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Copywriter specializing in consumer psychology, offer positioning, and funnel copy for eCommerce and DTC brands. Writes sales pages, email sequences, Meta ad hooks, and product copy with measurable lift—improving CTR, reply rates, and revenue per lead. Comfortable owning copy end-to-end from customer research through testing and optimization, using direct-response principles, persona-specific messaging, and performance metrics (CPA/CVR/AOV/ROAS) to continually refine campaigns.…Copywriter specializing in consumer psychology, offer positioning, and funnel copy for eCommerce and DTC brands. Writes sales pages, email sequences, Meta ad hooks, and product copy with measurable lift—improving CTR, reply rates, and revenue per lead. Comfortable owning copy end-to-end from customer research through testing and optimization, using direct-response principles, persona-specific messaging, and performance metrics (CPA/CVR/AOV/ROAS) to continually refine campaigns.

Maheen Fatymah

Copywriter, Content Strategist, Performance Marketer, +1

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Copywriter specializing in consumer psychology, offer positioning, and funnel copy for eCommerce and DTC brands. Writes sales pages, email sequences, Meta ad hooks, and product copy with measurable lift—improving CTR, reply rates, and revenue per lead. Comfortable owning copy end-to-end from customer research through testing and optimization, using direct-response principles, persona-specific messaging, and performance metrics (CPA/CVR/AOV/ROAS) to continually refine campaigns.…Copywriter specializing in consumer psychology, offer positioning, and funnel copy for eCommerce and DTC brands. Writes sales pages, email sequences, Meta ad hooks, and product copy with measurable lift—improving CTR, reply rates, and revenue per lead. Comfortable owning copy end-to-end from customer research through testing and optimization, using direct-response principles, persona-specific messaging, and performance metrics (CPA/CVR/AOV/ROAS) to continually refine campaigns.

Available to hire

Copywriter specializing in consumer psychology, offer positioning, and funnel copy for eCommerce and DTC brands. Writes sales pages, email sequences, Meta ad hooks, and product copy with measurable lift—improving CTR, reply rates, and revenue per lead.

Comfortable owning copy end-to-end from customer research through testing and optimization, using direct-response principles, persona-specific messaging, and performance metrics (CPA/CVR/AOV/ROAS) to continually refine campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Work Experience

Copywriter & Conversion Strategist at Cosmetic Laser Dentistry

September 1, 2025 - December 31, 2025

Wrote and strategized a Meta ad campaign for a fear-driven, high-consideration purchase (dental implants). Reframed the offer as “laser-assisted care” to lower perceived risk and increase click-through. Applied the MAYA principle (Most Advanced Yet Acceptable) to positioning by keeping treatment familiar enough to feel safe while signaling innovation. Treated audience hesitation as the core objection to solve for directly in the copy. Result: 4.28% CTR and 60 appointments booked.

Lifecycle & Reactivation Copywriter at Dentist Entrepreneur Organization

June 1, 2025 - September 30, 2025

Reframed a stalled closed-lost list as “almost buyers” and built a segmented two-phase 12-week re-engagement sequence. Reviewed recorded sales calls to identify underlying objections behind prospect silence and wrote each touchpoint to address specific unspoken hesitation. Delivered results on initial engagement before being asked to apply the system to the dead list, ultimately reopening stalled conversations.

Copywriter, Lifecycle & Reactivation Copywriter at Dentist Entrepreneur Organization

June 1, 2025 - September 30, 2025

Reframed a stalled closed-lost prospect list as “almost buyers” and built a segmented two-phase 12-week re-engagement sequence. Studied recorded sales calls to identify the real objections behind prospect silence and wrote each touchpoint to address unspoken hesitation. Earned the follow-up project by demonstrating results on the initial engagement list, then applied the same system to the dead list. Result: re-engaged a previously unresponsive list and reopened stalled conversations.

Affiliate Funnel Copywriter at akbarsheik h .c o m

December 1, 2024 - January 31, 2025

Wrote the landing page for a Go High Level funnel, owning the first page prospects reached after a business coach’s lead source. Structured the page conversationally to reduce resistance at each stage so the final offer felt like a natural next step rather than a hard sell. Integrated the lead magnet so it read as a genuine progression in the conversation.

Copywriter, Outbound Acquisition at Conversion Elevation

December 1, 2024 - March 31, 2025

Designed and executed multichannel outreach sequences with persona-specific messaging, replacing a one-size-fits-all approach. Used close attention to audience language and reading behavior to craft hooks that stopped mid-scroll/mid-inbox and increased engagement. Achieved 13% response rate with 2% of replies converting to booked meetings, reinforcing that differentiated, specific copy outperforms generic “innovative-sounding” messaging.

Affiliate Funnel Copywriter at akbarsheikh.com

December 1, 2024 - January 31, 2025

Wrote the landing page for a Go High Level funnel, owning the first page prospects landed on after a business coach’s lead source. Structured the page conversationally to reduce resistance at each stage so the final offer felt like a natural next step rather than a hard sell. Integrated the lead magnet as a genuine next step in the conversation, avoiding a bait-and-switch feel.

Copywriter, Outbound Acquisition (Conversion Elevation) at Conversion Elevation

December 1, 2024 - March 31, 2025

Designed and executed multichannel outreach sequences with persona-specific messaging. Replaced one-size-fits-all outreach with copy that matched target language and reading behavior to stop mid-scroll/mid-inbox. Emphasized differentiation and specificity over generic “innovative-sounding” messaging. Results noted: 13% response rate and 2% of replies converting to booked meetings.

Ecommerce Copywriter at Bold Babes

September 1, 2024 - January 31, 2025

Conducted market research to identify five distinct buyer motivations for a single product (UV gel nail wraps). Developed five separate messaging strategies from one product—ads, landing pages, and hooks tailored to each buyer segment. Ran multiple angles simultaneously and used market response to determine the winning strategy rather than committing to untested assumptions. Result: shifted from a single generic pitch to a multi-market strategy with the same product.

Copywriter, Outbound Acquisition at EcoM Finances

December 1, 2023 - August 31, 2024

Rebuilt cold email outreach after initial sends underperformed (4% open-to-reply). Shifted from broadcast, sales-forward tone to writing directly to the individual behind the inbox. Focused early emails on making the reader feel understood within seconds rather than leading with credentials or the offer. Increased reply rate from 4% to 12.5% through iterative rewriting and testing, applying an emotional-read-in-the-opening-seconds direct-response principle.

Copywriter, Outbound Acquisition at Eco m Finance s

December 1, 2023 - August 31, 2024

Rebuilt a cold email approach after initial sends reached a 4% open-to-reply rate. Shifted from broad, sales-forward tone to writing directly to the person behind the inbox. Focused each email on making the reader feel understood within the first seconds rather than leading with credentials or offers. Applied a direct-response principle that emotional read in the opening seconds drives outcomes. Result: reply rate increased from 4% to 12.5% through iterative rewriting and testing.