Available to hire
I’m a multi-skilled operations and design professional with 14 years of experience across KSA, UAE, and Lebanon, and I’ve also completed freelance projects for France, Poland, and Germany. I grew up in a culturally diverse community and developed a deep appreciation for diversity and inclusion; I value open exchanges of viewpoints, logic, hope, support, and critique. This diversity energizes me and strengthens my ability to back a trusted team.
My expertise spans art direction, print production, pre-press, events management, branding, creativity, leadership, and project management across media, advertising, and retail sectors. I’m drawn to projects at the intersection of technology and sustainability and am eager to collaborate where my design sense, strategic thinking, and client-focused approach can help push bold visions forward.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Arabic
Fluent
English
Fluent
French
Fluent
Russian
Intermediate
Work Experience
Lead Creative Design at MACE Arabia Group, KSA
February 1, 2023 - PresentLead the creative ideation process for Marcomms, wining, and digital projects; interpret briefs with stakeholders; coordinate with clients, suppliers, and contractors; present creative routes and refine based on feedback; organize conferences and promote events; oversee on-site fabrication and installation to realize the creative intent; manage print production schedules; design reports and bids; oversee end-to-end project delivery; mentor staff and conduct performance reviews; lead EH&S activities.
Project Team Leader at Richmond, KSA
February 1, 2023 - October 11, 2025Oversee operations of three major accounts (Al-Ettifaq FC, Al-Fateh FC, Al-Shabab FC) for the Ministry of Sports; evaluate and implement new document management systems; lead events logistics; develop and implement marketing strategies; train team and external stakeholders; collaborate with clients, suppliers and contractors; monitor progress with site visits and status reports; optimize procurement; reduce unit spend by 22%.
Art Director & mentoring media department at Ministry of Defence, Lebanon
August 1, 2021 - October 11, 2025Direct design teams, improve processes, and align priorities with business objectives. Collaborate with marketing to plan campaigns, track performance, and adjust strategies; produce photography and edited visuals for print and digital; set social media goals and monthly content calendars; sketch and storyboard concepts; lead campaigns and ensure on-time delivery.
Production Manager at Marina, KSA
March 1, 2018 - October 11, 2025Lead production team, maintain client relationships, and optimize ROI and spend across projects. Oversee end-to-end print production from design to publication; foster ownership and cross-functional collaboration; stay informed on advertising products and services; ensure high-quality delivery.
Production Manager at Edit-Ink Digital Printing, Lebanon
April 1, 2017 - October 11, 2025Create and manage print production schedules for multiple presses; collaborate with activations team on large campaigns; prepare client-facing materials; coordinate with internal and external stakeholders; ensure campaign details stay aligned with media plans.
Art Director at Al Manzil, Dubai
February 1, 2016 - October 11, 2025Plan and execute events with setup and teardown, staffing, and venue research; lead product marketing campaigns and social media initiatives; build partnerships with vendors and web developers; set budgets and timelines; coordinate cross-functional activities for large-scale projects.
Art Director & Copywriter at Advertising & Marketing Consultants (AMC), Dubai
December 1, 2013 - October 11, 2025Brainstorm and produce art concepts and layouts; supervise teams to execute visuals; elevate department reputation by delivering quality work on time and within budget; ensure production standards and client satisfaction.
Production Manager at Lebanese Art Centre, Lebanon
April 1, 2012 - October 11, 2025Directly manage print production coordinators; communicate supply chain issues; guide designers; advise clients on technical visuals; estimate budgets and timelines; ensure health & safety and quality control.
Art Director at Lebanese Art Centre, Lebanon
December 1, 2009 - October 11, 2025Provide direction to designers; define KPIs and oversee project planning; develop time and cost estimates; advise clients on visual solutions; coordinate with account teams to ensure deliverables meet objectives.
Senior Graphic Designer at Lebanese Art Centre, Lebanon
October 1, 2007 - October 11, 2025Contribute ideas and art concepts; create posters, billboards, packaging, logos, and marketing materials; participate in multi-phase projects and push visual quality.
Internship Graphic Designer at Lowe Lintas & Partners, Lebanon
February 1, 2008 - October 11, 2025Assist with promotional web graphics, flyers, banners, posters, and invitations; contribute ideas and help execute design concepts.
Site Manager at WeClean966 (Event Freelancer, KSA)
December 1, 2022 - PresentOversee event site operations, ensure logistics readiness, supervise staff, and maintain high service quality across large events (MDL Beast, Formula E, Saudi Cup, SKYBAR collaborations).
Art Director (Freelance) at France Freelance - Digital Yacht Event
December 31, 2021 - October 11, 2025Designed posters for Nautic Show, created web templates, and produced social media ads.
Art Director (Freelance) at AL Sayegh Media, Dubai
December 31, 2016 - October 11, 2025Presented Dubai Health Authority materials; contributed to multi-disciplinary design efforts.
Art Director & Copywriter at Multiply Group (Abu Dhabi), UAE
December 31, 2013 - October 11, 2025Developed posters and packaging for Bunya, Asmak, Emirates Center for Strategic Studies and Research; supported overall creative direction.
Lead Creative Design at MACE Arabia Group, KSA
February 1, 2023 - PresentLead the creative ideation process for marketing communications, work winning, and digital projects; coordinate with stakeholders to interpret briefs; oversee on-site fabrication and installation; manage print production schedules; design industry reports, bids, and technical documents; mentor staff and lead professional development; ensure EH&S responsibilities are met.
Event Freelancer / Site Manager at WeClean966 Events Services
December 1, 2022 - PresentSite management for major events (MDL Beast seasons, Formula E seasons, Saudi Cup seasons, SKYBAR collaborations); oversee event logistics, supervise staff across disciplines (catering, maintenance, security), ensure high service standards and achievement of event objectives.
Project Team Leader at Richmond, KSA
February 1, 2023 - October 11, 2025Oversee operations for three major accounts (Al-Ettifaq FC, Al-Fateh FC, Al-Shabab FC) tied to the Ministry of Sports; evaluate and implement a new document management system (ONSITE-DMS); manage events, marketing collateral, site visits, and status reporting; train staff on new software; achieve cost reductions and improve workflow.
Art Director & mentoring media department at Ministry of Defence, Lebanon
August 1, 2021 - October 11, 2025Led design operations, improved processes, and aligned marketing plans with business objectives; tracked campaign performance; produced photography and edited visuals for print/digital; managed social media goals and monthly content calendars; created sketches and storyboards; set KPIs.
Production Manager at Marina, KSA
March 1, 2018 - October 11, 2025Led production team; maintained client relationships and high retention; developed tools to track spending and ROI; oversaw entire print production process from design to publication; promoted ownership and cross-functional collaboration; deepened knowledge of advertising products.
Production Manager at Edit-Ink Digital Printing, Lebanon
April 1, 2017 - October 11, 2025Created and managed print production schedules for multiple presses; collaborated with activations team on large campaigns to meet client KPIs; prepared client-facing materials; coordinated with internal/external stakeholders to ensure timely campaigns and correct third-party tag implementations.
Art Director at Al Manzil, Dubai
February 1, 2016 - October 11, 2025Events management; developed marketing strategies to promote events; co-led product marketing and managed social media and website campaigns; built partnerships with vendors; defined artistic direction and budgets for multi-phase projects exceeding 500K.
Art Director & Copywriter at Advertising & Marketing Consultants (AMC), Dubai
December 1, 2013 - October 11, 2025Brainstormed and produced layouts; guided art concepts and staff execution; improved department reputation and delivered high-quality results within standards; collaborated with clients and agencies across automotive, retail, F&B and entertainment sectors.
Production Manager at Lebanese Art Centre, Lebanon
April 1, 2012 - October 11, 2025Directed print production coordinators; proactively communicated supply chain issues; advised designers on technical visuals; estimated budgets and timelines; ensured health and safety standards; managed resource requirements.
Art Director at Lebanon
December 1, 2009 - October 11, 2025Directed art and design teams; defined KPIs for campaigns; collaborated with account executives; provided time and cost estimates; advised clients on visual recommendations.
Senior Graphic Designer at Lowe Lintas & Partners, Lebanon
October 1, 2007 - October 11, 2025Internship-driven role focusing on promotional web graphics, surveys, banners, posters, and invitations; contributed ideas and supported design execution.
Internship Graphic Designer at Lowe Lintas & Partners, Lebanon
February 1, 2008 - October 11, 2025Supported graphic design for campaigns; assisted in creating promotional materials; contributed to concept development.
Freelance Designer at France (Digital Yacht Event)
January 1, 2021 - October 11, 2025Designed posters, layout for web, and social media ads for a yacht event.
Art/Graphic Designer at AL Sayegh Media
January 1, 2016 - October 11, 2025Dubai-based design work including presentations and posters for various clients.
Art Director & Copywriter at Multiply Group
January 1, 2013 - October 11, 2025Poster and packaging design for high-profile campaigns and events.
Lead Creative Design at MACE Arabia Group
February 1, 2023 - PresentLead the creative ideation process for Marcomms, work winning and digital projects; align with organization target audiences; participate in creative sessions with stakeholders; collaborate with clients, suppliers & contractors to ensure efficient execution; present creative routes and adapt to feedback; organize conferences and secure venues; oversee fabrication and installation of on-site elements; manage print production schedules and templates; design industry reports and bids; manage projects end-to-end; mentor staff and participate in staff development; ensure EH&S responsibilities are integrated in daily work.
Project Team Leader at Richmond, KSA
February 28, 2023 - October 15, 2025Oversee operations for three major accounts (Al-Ettifaq FC, Al-Fateh FC, Al-Shabab FC) for the Ministry of Sports. Evaluate and implement improvements to the document management system (ONSITE-DMS). Lead events management including venue selection, staffing, transport, and deliverables. Develop and implement marketing strategies to boost attendance and engagement. Train internal and external stakeholders on new software to sustain workflow. Collaborate with clients, suppliers, and contractors to ensure timely execution. Achieve a 22% reduction in unit spending through process optimization. Co-manage marketing collateral and site visits to monitor hoarding progress.
Art Director & mentoring media department at Ministry of Defence, Lebanon
August 31, 2021 - October 15, 2025Ensure team adherence to current processes and identify areas for improvement; align marketing plans with business objectives; track campaign performance; produce photography and edited visuals; set social media goals and manage monthly creative calendars with KPI targets; develop sketches, storyboards, and layouts to realize creative visions; coordinate with marketing to deliver timely, high-quality work within budget.
Production Manager at Marina, KSA
March 31, 2018 - October 15, 2025Lead production team, maintain strong client relationships, and optimize spending and ROI by customer. Oversee the entire print production process from design to final publication. Foster ownership and collaboration across cross-functional teams. Maintain deep understanding of advertising products and services to support campaigns.
Production Manager at Edit-Ink Digital Printing, Lebanon
April 30, 2017 - October 15, 2025Create and manage print production schedules for multiple presses; transfer files and proof images; collaborate with activations teams on large campaigns to meet client KPIs; prepare client-facing materials such as kickoff briefs, timelines, and spec sheets; coordinate with internal and external stakeholders to ensure timely campaigns and consistent campaign details across the plan lifecycle.
Art Director at Al Manzil, Dubai
February 29, 2016 - October 15, 2025Plan and manage events, develop and implement marketing strategies, co-lead product marketing, manage social media and website campaigns, build partnerships with third-party vendors, define creative direction and budget/timelines, coordinate with cross-functional teams to deliver multi-phase projects (budgets > 500K).
Art Director & Copywriter at Advertising & Marketing Consultants (AMC), Dubai
December 31, 2013 - October 15, 2025Brainstorm and produce layouts, supervise staff, contribute to art concepts and ensure alignment with briefs; uphold production standards, quality, and customer service; manage multiple accounts across automotive, F&B, retail, and entertainment sectors.
Production Manager at Lebanese Art Centre, Lebanon
April 30, 2012 - October 15, 2025Direct management of print production coordinators, troubleshoot supply chain issues, coordinate design education and development, advise clients on technical visuals, estimate budgets and timelines, ensure health and safety compliance and quality control.
Art Director at Lebanese Art Centre, Lebanon
December 31, 2009 - October 15, 2025Provide direction to designers, monitor KPIs, schedule and monitor projects, prepare time and cost estimates, advise on visual recommendations, ensure alignment with client briefs and production standards.
Senior Graphic Designer at Lebanese Art Centre, Lebanon
October 31, 2007 - October 15, 2025Contribute ideas and design artwork, create posters, billboards, packaging, logos and marketing materials; develop concepts and contribute to briefs.
Internship Graphic Designer at Lowe Lintas & Partners, Lebanon
February 29, 2008 - October 15, 2025Assist graphic designers with design of promotional web graphics, surveys, flyers, banners, posters, invitations; contribute ideas and support layout concepts.
Site Manager (Event Freelancer) at WeClean966 Events Services
December 1, 2022 - PresentPreserve site condition and ensure logistics for event setup; supervise event staff; manage multi-disciplinary teams including cleaning, maintenance and security; ensure excellent customer service and attainment of event objectives.
Art Director (Design Freelancer) at France - Digital Yacht Event
December 31, 2021 - October 15, 2025Poster design for Nautic Show, web template layout, social media ads.
Art Director at AL Sayegh Media
December 31, 2016 - October 15, 2025Presentation design and related visual materials for the Dubai Health Authority.
Poster & Packaging Designer at Multiply Group (Abu Dhabi)
December 31, 2013 - October 15, 2025Bunya poster and packaging design; Asmak poster and packaging; Emirates Center for Strategic Studies and Research poster design.
Lead Creative Design at MACE Arabia Group
February 1, 2023 - PresentLead the creative ideation process for Marcomms, win work, and manage project content and digital projects; align outputs with target audiences; participate in stakeholder sessions; collaborate with clients, suppliers, and contractors to ensure timely execution; present creative routes, incorporate feedback, and finalize solutions; organize conferences and secure venues; oversee fabrication and installation on-site; create print production schedules; design industry reports and bids; manage design projects end-to-end; mentor staff and contribute to EH&S responsibilities.
Project Team Leader at Richmond, KSA
February 28, 2023 - October 22, 2025Oversee operations for three major accounts (Al-Ettifaq FC, Al-Fateh FC, Al-Shabab FC) linked to the Ministry of Sports; evaluate and implement new DMS software to improve processes; manage events logistics and marketing strategies; train team and external stakeholders on new software; coordinate with clients, suppliers, and contractors; reduce unit spend by 22% through purchasing optimization; co-manage marketing collateral and site progress reporting.
Art Director & mentoring media department at Ministry of Defence, Lebanon
August 31, 2021 - October 22, 2025Lead design operations, improve processes, and align marketing plans with business objectives; track campaign performance and market trends; produce photography and edited visuals for print/digital; set social media goals and monthly creative content calendars; create sketches and storyboards; guide junior designers and coordinate cross-department collaboration.
Production Manager at Marina, KSA
March 31, 2018 - October 22, 2025Lead production team, maintain client relationships, and optimize spending and ROI; oversee the complete print production lifecycle from design to publication; foster ownership and collaboration across cross-functional teams; maintain knowledge of advertising products and services.
Production Manager at Edit-Ink Digital Printing, Lebanon
April 30, 2017 - October 22, 2025Manage print production schedules across multiple presses; collaborate with activations teams on large campaigns; prepare client-facing materials; coordinate with internal and external stakeholders to develop custom products and ensure timely campaign launches; ensure campaign details are consistent throughout the lifecycle.
Art Director at Al Manzil, Dubai
February 29, 2016 - October 22, 2025Direct events marketing, develop marketing plans, and co-lead the product marketing team; manage social media campaigns and company website promotions; build partnerships with third-party vendors; define artistic direction and budgets for multi-phase projects, with budgets up to 500K.
Art Director & Copywriter at Advertising & Marketing Consultants (AMC), Dubai
December 31, 2013 - October 22, 2025Brainstorm and produce layouts, supervise staff executing artwork and copy; uphold art standards and quality; enhance department reputation by meeting production, productivity, quality, and client service targets.
Production Manager at Lebanese Art Centre, Lebanon
April 30, 2012 - October 22, 2025Directly manage a team of print production coordinators; proactively communicate supply chain issues and coordinate solutions; guide designers and advise clients on technical visuals; assess project requirements, budgets, and timelines; ensure health and safety compliance and quality control.
Art Director at Lebanese Art Centre
December 31, 2009 - October 22, 2025Provide direction to designers; monitor campaigns KPIs; schedule and manage multiple projects; develop accurate time and cost estimates; advise clients on technical visual recommendations.
Senior Graphic Designer at Lowe Lintas & Partners, Lebanon
October 31, 2007 - October 22, 2025Contribute ideas and design artwork; develop posters, billboards, packaging, logos, and marketing materials; support the creative team with fresh concepts.
Intern Graphic Designer at Lowe Lintas & Partners, Lebanon
February 29, 2008 - October 22, 2025Assist with promotional web graphics, surveys, flyers, banners, posters, invitations; contribute ideas to briefs and design execution.
Site Manager (Event Freelancer) at WeClean966 (Event Services) – MDL Beast / Formula E / Saudi Cup / SKYBAR
December 1, 2022 - PresentOversee event site operations to ensure logistics readiness, supervise event staff, deliver excellent customer service, and support event objectives across multiple high-profile events.
Art Director (Freelance) at France – Digital Yacht Event
December 31, 2021 - October 22, 2025Design posters for Nautic Show, craft web templates, and create social media ads as a freelance Art Director.
Art Director at AL Sayegh Media, Dubai
December 31, 2016 - October 22, 2025Led art direction for diverse campaigns, packaging and posters, coordinating with designers and vendors to deliver on brand and timelines.
Art Director at Multiply Group (Abu Dhabi) – Various Projects
December 31, 2013 - October 22, 2025Contributed to poster design and packaging for campaigns and corporate materials across multiple brands.
Education
Master’s in Advertising at Holy Spirit University of Kaslik, Lebanon
January 1, 2008 - January 1, 2010Bachelor’s in Advertising at Holy Spirit University of Kaslik, Lebanon
January 1, 2004 - January 1, 2008Degree ES at College Sacre-Coeur, Gemmayze, Lebanon
January 1, 2001 - January 1, 2004Master’s in Advertising at Holy Spirit University of Kaslik, Lebanon
January 1, 2008 - January 1, 2010Bachelor’s in Advertising at Holy Spirit University of Kaslik, Lebanon
January 1, 2004 - January 1, 2008Degree ES at College Sacre-Coeur, Gemmayze, Lebanon
January 1, 2001 - January 1, 2004 at College Notre Dame, Furn El Chebbak, Lebanon
January 1, 1988 - January 1, 2001Video Shooting Techniques (Advanced level) at Antoine University
January 1, 2019 - January 1, 2019Handling Social Media Intelligently at B&S Europe
January 1, 2019 - January 1, 2019Master's in Advertising at Holy Spirit University of Kaslik - Lebanon
January 1, 2008 - December 31, 2010Bachelor's in Advertising at Holy Spirit University of Kaslik - Lebanon
January 1, 2004 - December 31, 2008ES Diploma at College Sacre-Coeur - Gemmayze - Lebanon
January 1, 2001 - December 31, 2004Video Shooting Techniques (Advanced level) at Antoine University
January 1, 2019 - December 31, 2019Handling Social Media Intelligently at B&S Europe
January 1, 2019 - December 31, 2019Master’s in Advertising at Holy Spirit University of Kaslik - Lebanon
January 1, 2008 - December 31, 2010Bachelor’s in Advertising at Holy Spirit University of Kaslik - Lebanon
January 1, 2004 - December 31, 2008Degree ES at College Sacre-Coeur - Gemmayze - Lebanon
January 1, 2001 - December 31, 2004College Notre Dame - Furn El Chebbak at Lebanon (Until 3eme)
January 1, 1988 - December 31, 2001Qualifications
Video Shooting Techniques (Advanced level)
January 1, 2019 - October 11, 2025Handling Social Media Intelligently
January 1, 2019 - October 11, 2025Video Shooting Techniques (Advanced level)
January 1, 2019 - January 1, 2019Handling Social Media Intelligently
January 1, 2019 - January 1, 2019Video Shooting Techniques (Advanced level)
January 1, 2019 - December 31, 2019Handling Social Media Intelligently
January 1, 2019 - December 31, 2019Video Shooting Techniques (Advanced level)
January 1, 2019 - December 31, 2019Handling Social Media Intelligently
January 1, 2019 - December 31, 2019Industry Experience
Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Other, Education, Manufacturing
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Hire a Art Director
We have the best art director experts on Twine. Hire a art director in Riyadh today.