Marketing Specialist at The Lean Suite

Boosted LinkedIn in-brand presence, growing follower count by 20,000+ within six months by leveraging algorithm insights and data-driven content strategies. Revamped company website with targeted SEO using SEMrush, increasing organic traffic by ~300% and improving search visibility. Built strategic partnerships with influencers, industry associations, and consultants, driving higher engagement and expanding reach within the SaaS ecosystem. Launched and optimized product-specific Google Ads campaigns, increasing qualified leads and conversion rates. Produced short-form video content and edited product feature videos for LinkedIn. Leveraged AI-powered tools for video editing and image generation to improve efficiency and turnaround times. Used Zoho CRM for cold outreach and campaign tracking, refining targeting with analytics.

Program Support Specialist (Contract) at Sheridan College

Supported students with academic queries through regular drop-in sessions, improving program clarity and satisfaction. Collaborated with faculty and staff to streamline procurement processes and ensure effective resource allocation. Created and distributed the monthly 'PSB Pulse' newsletter, enhancing internal communication and engagement. Managed targeted email campaigns under the 'Stay on Track' initiative, promoting student success and improving retention.

Marketing and Communications Co-op at Sheridan College

Designed engaging social media content, including short-form videos, carousels, and visuals, using Canva to boost online presence. Executed engagement strategies such as interactive posts and contests to drive follower interaction and community growth. Planned and coordinated marketing campaigns for initiatives like the Ontario College Marketing Competition, using both digital and print media. Managed logistics and promotion for key events including Orientation, Open House, and the ACBN Conference. Ensured all marketing materials met branding standards and aligned with organizational guidelines.

Marketing Coordinator at The Lean Suite

Developed multi-channel content promotion strategies including web, blogs, social, and video ads. Collaborated with marketing team to create SEO-compliant blogs and social content. Built and maintained a customer support chatbot, ensuring quick, efficient, and consistent user assistance. Monitored content performance using analytics to track engagement across social media, blogs, and websites.

Program Support Specialist at Sheridan College

Supported students with academic queries through regular drop-in sessions; collaborated with faculty and staff to streamline procurement processes and ensure effective resource allocation; created and distributed the monthly PSB Pulse newsletter to enhance internal communications and engagement; managed targeted email campaigns under Stay on Track to promote student success and improve retention.

Marketing Specialist at The Lean Suite, Canada

Boosted LinkedIn brand presence, grew followers by 20,000+ in six months using algorithm insights and data-driven content strategies; Revamped company website with targeted SEO strategies using SEMrush, leading to a 300% increase in organic traffic and improved search visibility; Built strategic partnerships with influencers, industry associations, and consultants; Launched and optimized product-specific Google Ads campaigns, resulting in a near 100% increase in qualified leads and improved conversion rates; Produced short-form video content and edited product feature videos for LinkedIn; Leveraged AI-powered tools for video editing, image generation, and copywriting to improve efficiency and turnaround times; Utilized Zoho CRM for cold email outreach and campaign tracking; leveraged analytics to refine targeting and improve social media engagement.

Program Support Specialist (Contract) at Sheridan College, Mississauga

Supported students with academic queries through regular drop-in sessions; Collaborated with faculty and staff to streamline procurement processes and ensure effective resource allocation; Created and distributed the monthly PSB Pulse newsletter, enhancing internal communication and engagement within the department; Managed targeted email campaigns under the Stay on Track initiative, promoting student success and improving retention.

Marketing and Communications Co-op at Sheridan College, Mississauga

Designed engaging social media content, including short-form videos, carousels, and visuals—using tools like Canva to boost online presence; Executed engagement strategies such as interactive posts and contests to drive follower interaction and community growth; Planned and coordinated marketing campaigns for initiatives like the Ontario Colleges Marketing Competition, using both digital and print media; Managed logistics and promotions for events including Orientation, Open House, and the ABCN Conference; Ensured all marketing materials met brand standards and guidelines.