Led culture-driven marketing campaigns, increasing engagement by 25-30% across key initiatives; managed brand newsletter and content platforms, achieving 20%+ engagement rates; executed influencer collaborations and community campaigns, driving 18–22% uplift in event revenue; built partnerships with creators and cultural collaborators; improved guest experience and brand consistency through cross-functional coordination.

Marketing & Growth Lead at Urban Pubs & Bars - The Railway

August 1, 2023 - July 1, 2024

Scaled Instagram from 20 to 1,000+ followers in 3 months through a content-led growth strategy; increased engagement by 12% using reels, UGC, and community-driven campaigns; drove 20% uplift in Sundays sales through targeted event and promotion campaigns; partnered with local influencers to increase footfall and brand visibility; tracked performance using Meta Insights & Google Analytics.

SEO Consultant at LN + B (E-commerce Marketplace)

March 1, 2023 - June 1, 2023

Conducted keyword research and optimized product listings for search visibility; developed SEO-led content strategy aligned with beauty trends and consumer intent; improved organic reach and product discoverability; delivered performance insights and recommendations to stakeholders.

Junior Project and SEO Analyst at FULL Creative

July 1, 2021 - January 1, 2022

Developed SEO road map, improving organic performance and site health; conducted keyword research using Ahrefs & SEMrush to align with search intent; optimized content strategy, contributing to a 7% increase in monthly users; analyzed performance using Google Analytics & Search Console; collaborated with cross-functional teams to improve UX and engagement.