Hi there! I’m Maikel Salles, a Product Designer and Front-End Developer with expertise in UI/UX and accessibility, focused on building inclusive, scalable, and high-quality digital experiences.

Maikel Salles

PRO

Hi there! I’m Maikel Salles, a Product Designer and Front-End Developer with expertise in UI/UX and accessibility, focused on building inclusive, scalable, and high-quality digital experiences.

Available to hire

Hi there! I’m Maikel Salles, a Product Designer and Front-End Developer with expertise in UI/UX and accessibility, focused on building inclusive, scalable, and high-quality digital experiences.

Experience Level

Language

Portuguese
Fluent
English
Fluent

Work Experience

Design System Engineer at DBC Company Consulting
November 2, 2024 - October 10, 2025
Led development of design system in Figma and an Angular component library, defining standards and documentation with IT Engineers and Design Department. Collaborated to reduce costs and time by 30% in both IT and Design, and enhanced overall quality of digital products via a Design System initiative. Served as a bridge between Design and Development, fostering accessibility and best practices. Led efforts to uphold legacy design standards by analyzing new brand standards alongside existing legacy code, ensuring seamless integration and cross‑platform consistency.
Multimedia Producer at Plano Canadá (Instagram)
August 1, 2023 - Present
Produced and edited short-form video content (Reels, Stories) optimized for Instagram growth, increasing engagement and audience reach. Filmed, directed, and edited multimedia assets, including video, photography, and motion graphics. Applied storytelling techniques to showcase lifestyle, travel, and local experiences, strengthening brand identity. Managed end-to-end production workflow: concept → scripting → shooting → editing → publishing. Maintained a consistent visual style and tone aligned with brand guidelines.
Design System Engineer at DBC Company Consulting for Ticket Log Edenred - Brazil
July 1, 2022 - November 30, 2024
Ahead of the Design System project, led the development in Figma and Angular Library of components, defining standards, guidelines and documentation with IT engineers and Design department. Collaborated to reduce costs and time by 30% in IT and Design departments and enhanced overall quality of digital products by introducing a Design System initiative. Served as a bridge between Design and Development, promoting accessibility and best practices. Led efforts to update legacy designs by analyzing new brand standards alongside existing legacy code, ensuring seamless integration across platforms. Implemented an automated test implementation process ensuring adherence to deadlines and delivery timelines.
Head of Product Designer & Front-End Developer at DBC Company Consulting (Ticket Log Edenred Brazil)
July 1, 2022 - October 10, 2025
Led a team of 10 Product Designers and 2 UX Writers, driving design culture, team empowerment, and stakeholder alignment. Provided technical guidance through workshops, fostered design processes, and prioritized accessibility and inclusive UX. Tailored design processes for multiple projects and deadlines, enabling rapid, user‑centered delivery. Assisted in developing personas, user journeys, prototypes, and tests; integrated accessibility principles into requirements documentation to ensure clarity and reduce rework.
Head of Product Design at DBC Company Consulting for Ticket Log Edenred - Brazil
October 1, 2021 - July 31, 2022
Led a team of 10 Product Designers and 2 UX Writers, managing timelines and project requirements while advocating for the design team, design culture, and customer expectations with stakeholders. Provided technical guidance for the team with workshops, fostering positivity and a collaborative environment. Tailored design processes for multiple projects and deadlines, optimizing the ability to conduct robust user needs assessments and empowering the team to excel in a fast-paced environment. Assisted in developing personas, user stories, prototypes, customer journeys and tests. Integrated accessibility principles into task and requirement documentation between IT and Design deliveries, ensuring clarity for all teams and minimizing rework and misunderstandings, working collaboratively with Product Owners and Product Managers. Created an automated test implementation process, ensuring adherence to deadlines and delivery timelines.
UI Developer, WCAG Specialist at DBC Company Consulting for Ticket Log Edenred - Brazil
May 1, 2019 - October 1, 2021
Implemented WCAG guidelines to improve accessibility on the South Log Platform, resulting in a remarkable 90% enhancement. Created a accessible W3C Standard library of components to save time by 60% on front-end development. Developed high-performance, pixel-perfect features in the Angular framework and contributed to an agile environment. Achieved proficiency in NGXS/NgRx for data and state, RxJS for reactive programming, and modern styling tools such as Sass/SCSS, animations, continuous integration, and automated testing tools. Worked with the latest technologies for optimal quality and standards on a B2B platform in the financial sector.
Multimedia Producer (Owner) at Professional Multimedia
May 1, 2019 - October 10, 2025
Designed and developed front-end digital products using HTML5, CSS3, JavaScript and TypeScript, with modern frameworks such as AngularJS, React, and Vue. Delivered 20+ WordPress projects focusing on user experience, performance, and SEO. Led branding and social media efforts; produced audio and video content for press and independent artists/bands.
Lead Product Designer and Front-end Developer at Agency U Brazil
October 1, 2018 - April 30, 2019
Enhanced the user experience for Real Estate Agency by crafting intuitive web and mobile screens, resulting in a notable 50% reduction in customer inquiries and interactions. Established foundational elements, including style guides, page templates, icon sets, and a custom CSS framework. Developed institutional website, web platform and dashboards on the Vue.js framework, ensuring seamless implementation of design concepts and accessibility.
UX/UI Designer & Front-End Developer at Grupo Editorial Sinos
June 30, 2016 - October 10, 2025
Drove initiatives to design and motivate the team to develop the company’s internal digital products within the Digital Department (previously outsourced), leading workshops that introduced responsive design, reusable components, and HTML5. Built multiple websites with a clean, robust, and responsive experience while adhering to WCAG guidelines for accessibility.
Multimedia Producer at Professional Multimedia (Owner)
June 1, 2016 - May 31, 2019
Worked on many digital products, designing and developing front-end with HTML5, CSS3, JavaScript, and frameworks such as AngularJS, Angular, React, VueJS, and static pages. Delivered more than 20 WordPress projects focusing on UX, performance and SEO. Worked on branding and social media. Produced audio and video for press and independent artists and bands.
UX UI Designer and Front-end Developer at Grupo Editorial Sinos
July 1, 2011 - June 30, 2016
Initiated and motivated the team to develop the company’s internal digital products in the Digital Department (previously outsourced) leading to cost savings and consistent customer experiences. Played a key role in advancing traditional press organizations to digital transformation by promoting workshops that introduced the latest solutions and technologies such as responsive design, reusable components and HTML5 for multimedia content and WCAG guidelines. Designed and developed several websites, ensuring clean, robust and responsive experiences.

Education

Strategic Design Management Specialization at UniRitter
September 1, 2022 - August 31, 2024
Bachelor in IT Management at UniRitter
August 1, 2019 - August 31, 2022
Product Management at PM3
May 1, 2022 - May 1, 2022
Scrum Foundation at CertiProf
June 1, 2020 - June 1, 2020
Strategic Design Management Specialization at UniRitter
September 1, 2022 - August 31, 2024
Bachelor's IT Management at UniRitter
August 1, 2019 - August 31, 2022
Product Management at PM 3
May 1, 2022 - May 31, 2022
Scrum Foundation at CertiProf
June 1, 2020 - June 30, 2020

Qualifications

Strategic Design Management Specialization
September 1, 2022 - August 31, 2024
Bachelor in IT Management
August 1, 2019 - August 31, 2022
Product Management (PM3)
May 1, 2022 - May 1, 2022
Scrum Foundation
June 1, 2020 - June 1, 2020
Scrum Foundation
June 1, 2020 - June 30, 2020

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Other, Financial Services
    Medical Platform

    Lead Product Designer for an innovative medical platform at a Canadian startup, I spearheaded the design process, ensuring seamless user experiences and intuitive interfaces. Collaborating closely with cross-functional teams, I translated user needs and business requirements into compelling design solutions.

    My role involved overseeing the end-to-end design workflow, from concept ideation to prototyping and user testing, all while upholding high standards of usability and accessibility, and leveraging my expertise in product design and deep research of the healthcare landscape.

    Design thinking!
    I explored design thinking to innovate, by empathizing with users, brainstorming creative solutions, and iterating rapidly based on feedback, I drove the development of user-centric features. This approach ensured that the platform effectively addressed healthcare professionals’ and patients’ needs,

    Atomic Design System
    After recognizing the scale and complexity of this medical platform, which encompasses numerous features and releases, I developed a robust design system to ensure consistency and scalability across the entire project.

    Prototypes
    I utilized the latest and most advanced features of Figma to ensure that the design process was as streamlined and efficient as possible, aiming for an elegantly simple yet detail-rich outcome, meticulously crafted pixel by pixel using components.

    Design System Engineer

    Problem-solving approach for legacy design

    I embraced the task of building a design system to unify multiple legacy projects with old and inconsistent designs. This involved auditing existing designs, defining clear design principles, creating a comprehensive component library, establishing design tokens, documenting guidelines and best practices, implementing gradually across projects, and monitoring ongoing usage.

    Through this systematic approach, I ensured consistency, efficiency, and scalability, harmonizing disparate designs and enhancing the overall user experience across all projects.