Senior Social Media Manager at Sweatcoin

Led global social media strategy, growth loops, and community programs for Sweatcoin, the top health & fitness app with 30M+ active users. Partnered with Growth and Product teams to translate priorities into social-first campaigns, calendars, and cross-functional rollouts. Built and led a fully remote social team; established moderation, community sentiment-tracking, and engagement processes, driving social-led growth (up to 19K new followers per campaign) and improving engagement rates. Launched an AI-first content engine to streamline scripting/production and accelerate creative testing; produced high-performing creatives for organic and paid channels; delivered viral content including Sweatcoin’s most viral TikTok (34.1M views).

Social Media Manager & Copywriter at Bird Buddy Inc.

Scoped and executed social media strategy across Instagram, TikTok, Reddit, X/Threads, Facebook and LinkedIn; collaborated with Growth and Product teams to define monthly marketing campaigns; project-managed cross-functional stakeholders to translate priorities into social-first calendars, formats, and rollouts. Built and led a fully remote social team, developed moderation and sentiment-tracking processes, and drove brand voice alignment. Owned social-led growth with user acquisition and network-effects loops between social and in-app placements; delivered thousands of new followers per campaign and boosted engagement.

Copywriter at Final Doc

As a dedicated copywriter, crafted clear, persuasive content for product and marketing materials, enabling effective communication across channels.

Subtitle Editor at Milenko Babic Translation Studio

Edited and synchronized subtitles, ensuring accuracy and readability across multilingual projects.

Proofreader at Radio Student

Proofread and edited scripts and materials; ensured linguistic accuracy and clarity for broadcasts.

Program Coordinator at Institute 8. March Research Institute

Coordinated programs and research communications; liaised with researchers and stakeholders to facilitate project delivery.