I am a multi award-winning Art Director with 4 years’ experience confidently leading creative concepts, campaigns, and visual storytelling across print, digital, and advertising platforms. At Bright Signals, I developed and executed campaigns for sectors including public health, sport, culture, and tech. I directed shoots, shaped visual strategies, and collaborated with photographers, stylists, and marketing teams to deliver cohesive, audience-focused campaigns. Building on my earlier work as a graphic designer with luxury hospitality and lifestyle brands at Wolffe, I bring meticulous attention to detail and a passion for storytelling that connects strategy with emotion. I believe in the power of great creative to resonate with real people, driving meaningful, immersive, memorable, and effective outcomes that align with strategic goals.

Mairi MacRae

I am a multi award-winning Art Director with 4 years’ experience confidently leading creative concepts, campaigns, and visual storytelling across print, digital, and advertising platforms. At Bright Signals, I developed and executed campaigns for sectors including public health, sport, culture, and tech. I directed shoots, shaped visual strategies, and collaborated with photographers, stylists, and marketing teams to deliver cohesive, audience-focused campaigns. Building on my earlier work as a graphic designer with luxury hospitality and lifestyle brands at Wolffe, I bring meticulous attention to detail and a passion for storytelling that connects strategy with emotion. I believe in the power of great creative to resonate with real people, driving meaningful, immersive, memorable, and effective outcomes that align with strategic goals.

Available to hire

I am a multi award-winning Art Director with 4 years’ experience confidently leading creative concepts, campaigns, and visual storytelling across print, digital, and advertising platforms. At Bright Signals, I developed and executed campaigns for sectors including public health, sport, culture, and tech. I directed shoots, shaped visual strategies, and collaborated with photographers, stylists, and marketing teams to deliver cohesive, audience-focused campaigns.

Building on my earlier work as a graphic designer with luxury hospitality and lifestyle brands at Wolffe, I bring meticulous attention to detail and a passion for storytelling that connects strategy with emotion. I believe in the power of great creative to resonate with real people, driving meaningful, immersive, memorable, and effective outcomes that align with strategic goals.

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Language

English
Fluent

Work Experience

Design Intern at Edinburgh Community Food
January 1, 2021 - December 31, 2021
Supported design tasks for community food campaigns, contributing to visual collateral and campaign materials.
Creative Intern at Union Direct
February 1, 2023 - February 28, 2023
Assisted creative team with concept development, asset creation, and campaign packaging; collaborated with photographers and stylists.
Graphic Designer at Wolffe Design
January 1, 2021 - December 31, 2022
Delivered high-end retail and SAAS design work; developed brand identities, visual systems, and campaigns in cross-functional teams.
Social Media Manager at The Joshua Nolan Foundation
January 1, 2023 - December 31, 2023
Managed social media strategy and content across platforms to raise awareness and engagement.
Art Director at Bright Signals
January 1, 2023 - Present
Led creative campaigns across print, digital, and advertising; directed shoots and shaped visual strategy.
Design Intern at DARE Digital / Lantern
January 1, 2017 - December 31, 2017
Internship supporting design projects and communications material.
Creative Internship at John Doe (Glasgow)
August 1, 2023 - August 31, 2023
Summer creative internship assisting with development and shoots.
Associate Lecturer at Edinburgh Napier University
January 1, 2023 - December 31, 2026
Lecturer in portfolio and creative advertising; mentoring students and delivering modules.

Education

MSc Creative Advertising at Edinburgh Napier University
January 1, 2022 - December 31, 2023
BDes Graphic Design at Edinburgh Napier University
January 1, 2018 - December 31, 2021
FA Creative & Digital Media at West Highland College UHI
January 1, 2017 - December 31, 2018

Qualifications

D&AD New Blood Academy
January 1, 2023 - May 31, 2023

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Non-Profit Organization, Software & Internet