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I am a brand strategist and art director with over eight years of experience translating tech brands and complex products into brands people actually connect with. My expertise spans unifying motion graphics, UI/UX design, video production, and sound design to deliver comprehensive branding solutions. I integrate AI into strategic prompting and content generation, then refine outputs to preserve authentic human connection and brand integrity. I enjoy translating complex system ideas into clear brand and design frameworks that bridge technology concepts and human understanding.…I am a brand strategist and art director with over eight years of experience translating tech brands and complex products into brands people actually connect with. My expertise spans unifying motion graphics, UI/UX design, video production, and sound design to deliver comprehensive branding solutions. I integrate AI into strategic prompting and content generation, then refine outputs to preserve authentic human connection and brand integrity. I enjoy translating complex system ideas into clear brand and design frameworks that bridge technology concepts and human understanding.

Mairo Alagba

Brand Strategist, Art Director, Creative Director, +3

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I am a brand strategist and art director with over eight years of experience translating tech brands and complex products into brands people actually connect with. My expertise spans unifying motion graphics, UI/UX design, video production, and sound design to deliver comprehensive branding solutions. I integrate AI into strategic prompting and content generation, then refine outputs to preserve authentic human connection and brand integrity. I enjoy translating complex system ideas into clear brand and design frameworks that bridge technology concepts and human understanding.…I am a brand strategist and art director with over eight years of experience translating tech brands and complex products into brands people actually connect with. My expertise spans unifying motion graphics, UI/UX design, video production, and sound design to deliver comprehensive branding solutions. I integrate AI into strategic prompting and content generation, then refine outputs to preserve authentic human connection and brand integrity. I enjoy translating complex system ideas into clear brand and design frameworks that bridge technology concepts and human understanding.

Available to hire

I am a brand strategist and art director with over eight years of experience translating tech brands and complex products into brands people actually connect with.

My expertise spans unifying motion graphics, UI/UX design, video production, and sound design to deliver comprehensive branding solutions. I integrate AI into strategic prompting and content generation, then refine outputs to preserve authentic human connection and brand integrity. I enjoy translating complex system ideas into clear brand and design frameworks that bridge technology concepts and human understanding.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelance Creative at Aperture London

April 1, 2025 - November 1, 2025

Designed performance-driven creative systems for paid media, integrating AI into the creative pipeline as a tool for exploration and iteration, not replacement. Built hybrid workflows combining AI-generated foundations with human-led refinement, ensuring outputs maintain emotional authenticity and brand distinctiveness. Contributed to rapid testing environments with adaptable frameworks for experimentation.

Video Producer & Editor at Norebase

November 1, 2023 - September 1, 2024

Developed talk-ing head video series that simplified legal concepts for norebase, generating organic audience engagement and brand recognition. Produced high-impact motion content aligned with branding and marketing objectives for storytelling and visual execution.

Video Editor at Celebration Church International

November 1, 2023 - June 1, 2025

Edited videos and social media excerpts, generating over 20,000 organic views on YouTube.

Video Editor at Celebration Church International

November 1, 2023 - June 1, 2025

Edited videos and social media excerpts, generating over 20,000 organic views on YouTube.

Video Producer and Editor at Norebase

November 1, 2023 - September 1, 2024

Created talk-in head video series that simplifies legal concepts for Norebase-based audiences; produced high-impact motion content for branding and marketing campaigns, ensuring alignment with business objectives and strong brand visibility.

Design Manager at HYBR Group

June 1, 2023 - December 1, 2025

Led the development of brand and communication systems across multiple innovation-driven initiatives; translated complex problem-solving frameworks into clear visual and narrative structures. Defined and executed the brand strategy for Demenage, building a complete identity system (visual language, tone, usage frameworks) that enabled consistent communication across all touchpoints. Established scalable design workflows allowing non-design stakeholders to produce on-brand materials without constant design intervention. Directed product and experience design for HYBR's digital platforms, aligning interface decisions with broader brand positioning and user understanding.

Graphic Designer at Celebration Church, UK

March 1, 2023 - July 1, 2024

Developed organization-wide brand standards across 6 locations in the UK, ensuring consistency in communication, visual identity, and audience experience. Designed scalable creative templates and systems enabling internal teams to produce high-quality, on-brand content independently.

Graphic Designer at Celebration Church

March 1, 2023 - July 1, 2024

Developed and governed organisation-wide brand standards across 6 locations in the UK, ensuring consistency in communication, visual identity, and audience experience. Designed scalable creative templates and systems enabling internal teams to produce high-quality, on-brand content independently.

Design Manager at Gokada

December 1, 2021 - November 1, 2022

Led a high-performing design team, driving creative strategy and execution to elevate the brand’s visual identity and marketing effectiveness. Launched Impact Stories, a branded video series generating 3.5K+ organic views per episode, strengthening brand visibility. Built an institutionalized a cohesive brand identity and comprehensive brand system across product, marketing, and physical touchpoints. Established scalable, repeatable storytelling frameworks and improved marketing performance through data-driven design decisions.

Design Manager at Goka da

December 1, 2021 - November 1, 2022

Led a high-performing design team, driving creative strategy and execution to elevate brand identity and marketing effectiveness. Built scalable brand identity system, including assets and usage standards, enabling consistency across product, marketing and touchpoints. Contributed to revenue growth via social media and orders; launched Impact Stories and improved visibility. Established cross-functional alignment and a cohesive storytelling framework.

Graphic Designer at Health Lane

June 1, 2021 - July 1, 2021

Created a range of static and motion graphics for Health Lane's marketing campaigns and sales decks. Contributed to the UI/UX design of Health Lane's app and landing page, improving user interaction and brand presence.

Graphic Designer at HYBR Group

February 1, 2021 - August 1, 2021

Built and implemented HYBR's foundational brand system, including core identity assets and brand guidelines to establish a cohesive visual presence. Developed scalable internal communications systems enabling non-design stakeholders to produce on-brand materials independently. Created high-impact case studies and pitch decks used to communicate complex ideas to partners and stakeholders.