Available to hire
I’m a senior digital and online media leader with 25+ years of experience across newsroom and marketing teams, specializing in content strategy, website development, and social media. I excel in SEO/SEM, email and mobile marketing, and in translating, reporting, and writing/editing features, offbeat stories, and magazine/newspaper articles.
I build strong networks across the UAE, Iraq, and Saudi Arabia, and I’m known for turning insights into action under pressure. My work blends innovation with a practical understanding of audience needs and trends, backed by awards for best websites and apps and a track record of delivering measurable results.
Experience Level
Language
English
Fluent
Arabic
Fluent
Work Experience
Head of Website and Social Media Unit at Aletihad English Daily
September 1, 2023 - PresentEditing, writing, translating news items, and conducting daily website performance evaluations. Manage the website’s social media accounts (Twitter, Facebook, Instagram, Snapchat, YouTube). Involved in content creation from sourcing to publishing, and preparing daily headlines. Assess trends to finalize content selection and layout, adhering to editorial, social, political, legal, and company guidelines. Conduct proof-checking before release. Engage with clients and readers to evaluate market feedback and reengineer strategies. Maintain updated product knowledge by coordinating with Sales and sharing plans. Check outsourced content for clarity and consistency. Ensure compliance with editorial procedures and house standards in day-to-day transactions. Assign stories to executives/writers. Update and maintain content databases.
Content Marketing Analyst & Social Media Strategist (Project-based) at Audacity Partners LTD
February 1, 2022 - September 1, 2023Planned social media and content strategies and supervised daily execution of social media accounts. Supervised news story production and script writing for multiple accounts. Evaluated trends to finalize feature content and layout in compliance with guidelines.
Chief Editor at New Media Academy
December 1, 2020 - February 1, 2022Planned and supervised the initial project to revamp the Msdar social media accounts. Launched the social media accounts for @emirateslovesiraq. Wrote, edited, and supervised the production of news stories. Evaluated trends to finalize feature content while ensuring compliance with guidelines.
Head of News at Alaan TV – Tower Media
July 1, 2019 - December 1, 2020Planned and supervised the newsroom agenda daily. Supervised news story production. Conducted daily evaluations of news broadcasts and oversaw social media accounts and website updates. Sourced stories and assigned to producers/investigative journalists. Evaluated trends to finalize feature content in compliance with guidelines. Ensured editorial and TV standards in day-to-day operations.
Head of Digital at Al Roeya.com – IMI News LLC
June 1, 2018 - December 1, 2019Involved in editing, writing, translating news items, and daily website performance evaluations. Managed social media accounts (Twitter, Facebook, Instagram, Snapchat, YouTube) and mobile apps. Guided the development team in website development using HTML knowledge. End-to-end activities from sourcing to publishing; trend evaluation to finalize feature content; proofreading before release. Maintained content databases and ensured compliance with editorial procedures and house standards. Assigned stories to executives/writers and coordinated with Sales.
Manager – Online Editorial at Al Emarat Al Youm – Dubai Media Incorporated
January 1, 2008 - May 1, 2018Editing, writing, translating news items, and daily website performance evaluations. Managed the website’s social media accounts and apps. Guided development teams in HTML-based website enhancements. End-to-end content production, trend analysis, and layout decisions. Proofreading, market feedback evaluation, and updating content databases. Ensured compliance with editorial procedures and house standards. Assigned stories to staff and maintained content quality.
Managing Editor at Gulf Research Center (Dubai, UAE)
March 1, 2003 - December 1, 2007In charge of Araa magazine (print and website) and the Arabic version of gulfinthemedia.com. Guided the development team, edited, wrote, and translated news items, and evaluated daily performance of the websites. Attended and reported on GRC activities, managed end-to-end content production, and maintained content databases. Ensured compliance with editorial procedures and standards and coordinated with external writers.
Translator at Sheikh Khalifah Medical Center, Abu Dhabi, UAE
April 1, 2000 - December 1, 2002Translator and Reporter, then sub-editor; contributed to translation, reporting, and publication workflows.
Translator and Reporter, then sub-editor at Babil Newspaper, Baghdad, Iraq
May 1, 1993 - September 1, 1999Translator and Reporter, then sub-editor; edited and translated news items and supported publication workflows.
Part-time Reporter and Translator at The Baghdad Observer, Baghdad, Iraq
March 1, 1993 - September 1, 1999Part-time reporter and translator; contributed to news reporting and translation.
Freelance Writer and Translator at Al Rafidain Magazine, Baghdad, Iraq
August 1, 1996 - August 1, 1997Freelance writer and translator; produced articles and translations.
Freelance Writer and Translator at Al Rasheed Sport Magazine, Baghdad, Iraq
August 1, 1996 - August 1, 1997Freelance writer and translator; contributed articles and translations.
Education
Master’s in Media and Journalism at University of the Witwatersrand, South Africa
January 11, 2030 - January 1, 2006BA in English Language and Literature at Baghdad University, Iraq
January 11, 2030 - January 1, 1992Qualifications
Google News Initiative Course
January 1, 2024 - May 8, 2026The Fundamentals of Successful Project Management
January 1, 2019 - May 8, 2026Learning from mistakes, building on success
January 1, 2019 - May 8, 2026Digital SEO Success Factor
January 1, 2019 - May 8, 2026Certified Digital Marketing Professional Course
January 1, 2018 - May 8, 2026Certificate in Digital Marketing
January 1, 2015 - May 8, 2026Video editing course (premier)
January 1, 2014 - May 8, 2026Getting Started with Crowdtangle
January 1, 2018 - May 8, 2026Industry Experience
Media & Entertainment, Professional Services
Experience Level
Hire a Content Producer
We have the best content producer experts on Twine. Hire a content producer in Dubai today.