I am a Master of Journalism and Strategic Communications with a passion for live music and digital content creation. With a background as a creative producer and a public relations assistant I am eager to assist your team by creating engaging tailor-made video content. During my time at the Faculty of Political Science’s student club, I organised various workshops and events which included promotion among internal and external audiences, leading the volunteers' meetings and managed the social media platforms . My communication skills and creativity developed further at my position of a Creative Producer at 24sata. Aside from producing social media and video content with the target audience in mind, I managed a team of influencers and arranged client collaboration. My passion for developing compelling content thrived during my time at Outbox agency, where I crafted newsletters, arranged for the implementation of strategy plans and coordinated media coverings. I have discovered an interest in being a voice behind the brand. This curiosity led me to explore various approaches in communication, whether I was coming from the general public’s or a client company’s point of view. I am excited about this role because creating and developing content is something that I feel at home with professionally.

Maja Kovačić

I am a Master of Journalism and Strategic Communications with a passion for live music and digital content creation. With a background as a creative producer and a public relations assistant I am eager to assist your team by creating engaging tailor-made video content. During my time at the Faculty of Political Science’s student club, I organised various workshops and events which included promotion among internal and external audiences, leading the volunteers' meetings and managed the social media platforms . My communication skills and creativity developed further at my position of a Creative Producer at 24sata. Aside from producing social media and video content with the target audience in mind, I managed a team of influencers and arranged client collaboration. My passion for developing compelling content thrived during my time at Outbox agency, where I crafted newsletters, arranged for the implementation of strategy plans and coordinated media coverings. I have discovered an interest in being a voice behind the brand. This curiosity led me to explore various approaches in communication, whether I was coming from the general public’s or a client company’s point of view. I am excited about this role because creating and developing content is something that I feel at home with professionally.

Available to hire

I am a Master of Journalism and Strategic Communications with a passion for live music and digital content creation.

With a background as a creative producer and a public relations assistant I am eager to assist your team by creating engaging tailor-made video content.

During my time at the Faculty of Political Science’s student club, I organised various workshops and events which included promotion among internal and external audiences, leading the volunteers’ meetings and managed the social media platforms

. My communication skills and creativity developed further at my position of a Creative Producer at 24sata. Aside from producing social media and video content with the target audience in mind, I managed a team of influencers and arranged client collaboration.

My passion for developing compelling content thrived during my time at Outbox agency, where I crafted newsletters, arranged for the implementation of strategy plans and coordinated media coverings. I have discovered an interest in being a voice behind the brand. This curiosity led me to explore various approaches in communication, whether I was coming from the general public’s or a client company’s point of view.

I am excited about this role because creating and developing content is something that I feel at home with professionally.

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Language

English
Fluent
German
Beginner
Dutch
Beginner
Croatian
Fluent

Work Experience

PR, Marketing and Logistics Associate at Outbox Agency
June 30, 2025 - August 21, 2025
Managed and monitored Meta ad campaigns to boost ticket sales and increase audience reach. Crafted PR content including press releases, newsletters, and social media posts. Oversaw production from planning to execution and supported end-to-end organization of concerts involving Wiener Mozart Orchester, The Bootleg Beatles, and The Dire Straits Experience. Coordinated corporate events such as 24sata's anniversary celebration by managing vendor relations, coordination, and onsite support. Maintained media coverage through communication with media outlets. Developed and produced creative ideas for clients on Instagram, TikTok, and YouTube daily using various digital tools. Supported the organization of the 'Oriđiđi video awards' ceremony in the Metaverse. Created over 100 in-house videos and copies for clients, and over 50 sponsored tailored content pieces. Managed digital channels for clients including FOREO and 'Zvijezde pjevaju'. Managed a team of influencers, organized their collabo
Creative Producer, External Associate at Teens Series SKAM / SRAM - Croatian Radiotelevision (HRT)
October 31, 2024 - August 21, 2025
Led the development of a complex pioneering project for HRT that involved managing 12 unique social media profiles, one per social media platform for each fictional character. Created and organized content needed for both the external and internal production teams and HRT leadership using Google Workspace and Microsoft Teams. Oversaw the project from creative development to implementation, resulting in 27.7 million views across platforms.
Club Lead and Social Media Manager at KSF PZG Club
October 31, 2024 - August 21, 2025
Organized forums, film screenings, round tables, parties, and fundraisers. Managed shifts and helped execute volunteers' events. Developed ideas for the club's social media presence and promoted humanitarian fundraisers on Facebook and Instagram.
PR, Marketing and Logistics Associate at Outbox Agency
June 30, 2025 - August 21, 2025
Managed and monitored Meta ad campaigns to boost ticket sales and increase audience reach. Crafted PR content including press releases, newsletters, and social media posts. Oversaw production from planning to execution and supported the end-to-end organization of concerts for acts like Wiener Mozart Orchester, The Bootleg Beatles, and The Dire Straits Experience. Coordinated corporate events, including the 24sata anniversary celebration, managing vendor relations, coordination, and on-site support. Maintained media coverage by communicating with media outlets.
Creative Producer, External Associate at Teens Series SKAM / SRAM - HRT (Croatian Radio Television)
October 31, 2024 - August 21, 2025
Led development of a complex pioneering project for HRT involving 12 unique social media profiles per platform for each fictional character. Created and organized content needed for the internal and external production teams and HRT leadership, using Google Workspace and Teams. Oversaw the project from creative development to implementation, accumulating 27.7 million views across platforms.
Creative Content Producer, Social Media Manager at 24sata, JoomBoos
October 31, 2024 - August 21, 2025
Developed and produced creative ideas for clients including Instagram, TikTok, and YouTube on a daily basis using Google Workspace, Final Cut, and Canva. Supported organization of ‘Oriđiđi video awards’ ceremony in Metaverse. Created over 100 in-house videos and 50+ sponsored tailored content for clients. Managed digital channels for clients such as FOREO and 'Zvijezde pjevaju'. Managed a team of influencers, organized their collaborations and sponsorships, and maintained their brand image. Stayed up-to-date with social media and online trends. Held education sessions for interns and new employees.
Club Lead and Social Media Manager at KSF PZG Club
October 31, 2024 - August 21, 2025
Organized forums, film screenings, round tables, parties, and fundraisers. Managed shifts and helped execute volunteers’ events. Developed ideas for the club’s social media presence and promoted humanitarian fundraisers on Facebook and Instagram.
Radio Student
July 1, 2021 - Present
Hosted radio show episodes and promoted the programme on social media. Shows included music show ‘Vrijeme je stalo’ and satirical political commentary ‘Homo Politicus’.
PR, Marketing and Logistics Associate at Outbox Agency
June 30, 2025 - August 21, 2025
Managed and monitored Meta ad campaigns to boost ticket sales and increase audience reach. Crafted PR content including press releases, newsletters, and social media posts. Oversaw production from planning to execution, supporting organization of concerts such as Wiener Mozart Orchester, The Bootleg Beatles, and The Dire Straits Experience. Coordinated corporate events including 24sata anniversary celebration, managing vendor relations, coordination, and on-site support. Maintained media coverage by communicating with media outlets.
Creative Producer, External Associate at Teens Series SKAM / SRAM - Croatian Radio Television (HRT)
October 31, 2024 - August 21, 2025
Led the development of a complex pioneer project for HRT including 12 unique social media profiles per fictional character across platforms. Created and organized content for internal and external production teams and HRT leadership using Google Workspace and Microsoft Teams. Oversaw the project from creative development to implementation, accumulating 27.7 million views across platforms.
Social Media Manager and Club Lead at KSF PZG Club
October 31, 2024 - August 21, 2025
Organized forums, film screenings, round tables, parties, and fundraisers. Managed shifts and helped execute volunteers’ events. Developed ideas for the club’s social media presence and promoted humanitarian fundraisers on Facebook and Instagram.
Content Producer at 24sata, JoomBoos
October 31, 2024 - August 21, 2025
Developed and produced creative ideas for clients on a daily basis, using Google Workspace, Final Cut, Canva. Supported the organization of ‘Oriđiđi video awards’ ceremony in Metaverse. Created over 100 in-house videos and copies and more than 50 sponsored tailored content for clients. Managed digital channels for clients including FOREO and ‘Zvijezde pjevaju’. Managed a team of influencers, organized their collaborations and sponsorships, and maintained their brand. Collaborated closely with influencers and department heads. Stayed up-to-date with social media and online trends. Held education sessions for interns and new employees.

Education

Master of Journalism and Strategic Communications at Faculty of Political Sciences in Zagreb
January 11, 2030 - August 21, 2025
Master at Faculty of Political Sciences, Zagreb
January 11, 2030 - August 21, 2025
Master of Journalism and Strategic Communications at Faculty of Political Sciences in Zagreb
January 11, 2030 - August 21, 2025

Qualifications

Native Advertising Award - Best Use of YouTube ('JoomBoos in the Countryside')
January 1, 2024 - August 21, 2025
Native Advertising Award - Best Storytelling Finalist ('Videostar')
January 1, 2024 - August 21, 2025
Native Advertising Award - Best Use of Influencers ('Videostar')
January 1, 2022 - August 21, 2025
Native Advertising Award - Best Use of YouTube ('Videostar')
January 1, 2022 - August 21, 2025
Best Use of YouTube (JoomBoos in the Countryside)
January 1, 2024 - August 21, 2025
Best Storytelling - Finalist (Videostar)
January 1, 2024 - August 21, 2025
Best Use of Influencers (Videostar)
January 1, 2022 - August 21, 2025
Best Use of YouTube (Videostar)
January 1, 2022 - August 21, 2025
Best Use of YouTube - Native Advertising Award (JoomBoos in the Countryside)
January 1, 2024 - August 21, 2025
Best Storytelling - Native Advertising Award (Video Star)
January 1, 2024 - August 21, 2025
Best Use of Influencers - Native Advertising Award (Video Star)
January 1, 2022 - August 21, 2025
Best Use of YouTube - Native Advertising Award (Video Star)
January 1, 2022 - August 21, 2025

Industry Experience

Media & Entertainment, Education, Professional Services, Non-Profit Organization, Travel & Hospitality