Social Media Manager at Grofuse

At Grofuse, I manage social media and content marketing for a range of B2B and B2C clients across industries including agri-nutrition, HR, IT, software, recycling systems, distilleries and professional services. My work focuses on turning complex or technical topics into clear, useful and engaging content across LinkedIn, Instagram, Facebook, TikTok, newsletters and blogs. I create monthly content calendars, write social media copy, develop short-form video concepts, prepare hooks, scripts and visual directions, and support wider organic and paid campaigns. A key part of my role is shaping each client’s brand voice, analysing performance, reviewing competitors, and creating content that is both strategic and human, especially for clients such as Specialist Nutrition, CRS NI, HR Team, HR Leave Hub, HR Docs, Micromail and Crolly Distillery.

Creative Marketing Manager/Social Media Specialist at Alicorn

At Alicorn, I led digital marketing and social media strategy for local and international brands across finance, retail, education, NGO and tech sectors, including Erste Bank, UNICEF, Domain .ME, Castellana, VOLI and UDG. I worked closely with clients to plan campaigns, shape content direction, manage deliverables and ensure that each campaign supported clear business and communication goals. My strongest focus was short-form video, influencer collaboration and performance-led social content. I developed TikTok and Instagram Reels concepts, coordinated filming teams and creators, and managed paid campaigns across Meta, Google and LinkedIn. This work helped significantly increase engagement for clients, including one financial services client whose average engagement grew from under 20 likes and 10 shares to over 400 likes and 400 shares, and retail content that reached over 350,000 views. Social Media Manager. As Social Media Manager at Alicorn, I created and managed content for multiple client accounts across Instagram, Facebook, TikTok and LinkedIn. I worked on social media calendars, campaign copy, captions, creative concepts and short-form video ideas, helping brands build stronger visibility and more consistent engagement. This role gave me strong experience in managing different brand voices, industries and campaign goals at the same time. I also supported paid social campaigns, tracked performance, analysed results and used insights to improve content direction, reach and engagement over time.