Hello, I’m Zied Majjedi, a senior Art Director with over 17 years of experience in brand strategy, UX/UI design, and leading multidisciplinary teams to deliver end-to-end visual solutions. I’ve crafted more than 50 visual identities for local and international clients, mentored over 20 junior designers, and led campaigns with budgets over 1M dinars. I’m proficient with the Adobe Creative Suite and UX/UI principles, and I’m known for boosting client loyalty through innovative design systems. Throughout my career, I’ve built and implemented design systems, combined 2D, 3D, and AR-enabled visuals in client presentations, and consistently elevated brand visibility. I’m passionate about collaboration, continuous learning, and delivering high-quality work that aligns with business goals.

Zied Majjedi

Hello, I’m Zied Majjedi, a senior Art Director with over 17 years of experience in brand strategy, UX/UI design, and leading multidisciplinary teams to deliver end-to-end visual solutions. I’ve crafted more than 50 visual identities for local and international clients, mentored over 20 junior designers, and led campaigns with budgets over 1M dinars. I’m proficient with the Adobe Creative Suite and UX/UI principles, and I’m known for boosting client loyalty through innovative design systems. Throughout my career, I’ve built and implemented design systems, combined 2D, 3D, and AR-enabled visuals in client presentations, and consistently elevated brand visibility. I’m passionate about collaboration, continuous learning, and delivering high-quality work that aligns with business goals.

Available to hire

Hello, I’m Zied Majjedi, a senior Art Director with over 17 years of experience in brand strategy, UX/UI design, and leading multidisciplinary teams to deliver end-to-end visual solutions. I’ve crafted more than 50 visual identities for local and international clients, mentored over 20 junior designers, and led campaigns with budgets over 1M dinars. I’m proficient with the Adobe Creative Suite and UX/UI principles, and I’m known for boosting client loyalty through innovative design systems.

Throughout my career, I’ve built and implemented design systems, combined 2D, 3D, and AR-enabled visuals in client presentations, and consistently elevated brand visibility. I’m passionate about collaboration, continuous learning, and delivering high-quality work that aligns with business goals.

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Language

French
Fluent
Arabic
Fluent
English
Advanced
Portuguese
Intermediate

Work Experience

Manager / Senior Graphic Designer at EDGE Design
April 1, 2012 - Present
Spearheaded 50+ branding campaigns for clients in tech, retail, and FMCG sectors, boosting client retention by 40% over 3 years. Led a team of 8 designers to deliver $100K+ annual projects, consistently meeting deadlines and reducing revision cycles by 25% through workflows. Conceptualized award-winning logos for 10+ national and global brands, increasing their market visibility by 35% post-rebranding. Mentored 20+ junior designers, improving team productivity by 30% and securing 4 industry awards for design excellence. Integrated 3D design and AR tools into client presentations, resulting in a 20% increase in project approvals.
Web & Graphic Designer at AE France WebAgency
February 29, 2012 - July 23, 2025
Designed 30+ responsive websites with HTML/CSS, improving user engagement by 25% and reducing bounce rates by 15%. Developed 100+ digital assets (icons, banners, infographics) for SaaS clients, enhancing click-through rates by 18%. Collaborated with developers to optimize CMS platforms, cutting page load times by 40% and improving SEO rankings.
Junior Graphic Designer at Soft Space
April 30, 2009 - July 23, 2025
Supported 20+ print and digital projects, including brochures and web design, achieving 95% client satisfaction. Reduced image editing time by 30% by mastering batch-processing techniques in Photoshop.
Web & Graphic Designer at AE France WebAgency
May 1, 2009 - February 1, 2012
Création de plus de 30 sites web responsive en HTML/CSS; production de plus de 100 éléments visuels digitaux (icônes, bannières, infographies); collaboration avec les développeurs pour optimiser les CMS, réduction des temps de chargement et amélioration du SEO.
Graphiste Junior at Soft Space
August 1, 2008 - April 1, 2009
Contribution à plus de 20 projets print et digitaux (brochures, web design); réduction de 30% du temps de retouche d’images grâce à la maîtrise du traitement par lots sous Photoshop.

Education

Master Degree at University of Sfax
September 1, 2004 - June 30, 2008
Maîtrise en Technologie d’Information et Multimedia at Université de Sfax
September 1, 2004 - June 1, 2008
Coursera UI/UX Design Specialization at Coursera
January 1, 2022 - March 26, 2026

Qualifications

Adobe Certified Expert (ACE) Photoshop & Illustrator
January 1, 2020 - December 31, 2020
UI/UX Design Specialization
January 1, 2022 - December 31, 2022
Adobe Certified Expert (ACE) Photoshop & Illustrator
January 1, 2020 - March 26, 2026
Adobe Certified Expert (ACE) Photoshop & Illustrator
January 1, 2020 - March 26, 2026
Coursera UI/UX Design Specialization
January 1, 2022 - March 26, 2026

Industry Experience

Retail, Consumer Goods, Software & Internet, Media & Entertainment, Non-Profit Organization, Professional Services, Other