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Hi, I’m a creative strategist and growth-focused marketer based in Lahore, Pakistan. I lead creative strategy and performance direction for B2B tech and US clients, crafting high-converting ad concepts and messaging that resonate with target audiences. I enjoy building AI-assisted workflows to scale production and drive results. I translate data into actionable insights, design engaging campaigns, and collaborate cross-functionally to optimize performance. I’m passionate about testing new concepts, expanding reach through paid and organic channels, and delivering measurable growth for brands in SaaS, tech, and related spaces.…Hi, I’m a creative strategist and growth-focused marketer based in Lahore, Pakistan. I lead creative strategy and performance direction for B2B tech and US clients, crafting high-converting ad concepts and messaging that resonate with target audiences. I enjoy building AI-assisted workflows to scale production and drive results. I translate data into actionable insights, design engaging campaigns, and collaborate cross-functionally to optimize performance. I’m passionate about testing new concepts, expanding reach through paid and organic channels, and delivering measurable growth for brands in SaaS, tech, and related spaces.

Mohammad Abdullah Khalid

Creative Director, Growth Marketer, Marketing Strategist, +2

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Hi, I’m a creative strategist and growth-focused marketer based in Lahore, Pakistan. I lead creative strategy and performance direction for B2B tech and US clients, crafting high-converting ad concepts and messaging that resonate with target audiences. I enjoy building AI-assisted workflows to scale production and drive results. I translate data into actionable insights, design engaging campaigns, and collaborate cross-functionally to optimize performance. I’m passionate about testing new concepts, expanding reach through paid and organic channels, and delivering measurable growth for brands in SaaS, tech, and related spaces.…Hi, I’m a creative strategist and growth-focused marketer based in Lahore, Pakistan. I lead creative strategy and performance direction for B2B tech and US clients, crafting high-converting ad concepts and messaging that resonate with target audiences. I enjoy building AI-assisted workflows to scale production and drive results. I translate data into actionable insights, design engaging campaigns, and collaborate cross-functionally to optimize performance. I’m passionate about testing new concepts, expanding reach through paid and organic channels, and delivering measurable growth for brands in SaaS, tech, and related spaces.

Available to hire

Hi, I’m a creative strategist and growth-focused marketer based in Lahore, Pakistan. I lead creative strategy and performance direction for B2B tech and US clients, crafting high-converting ad concepts and messaging that resonate with target audiences. I enjoy building AI-assisted workflows to scale production and drive results.

I translate data into actionable insights, design engaging campaigns, and collaborate cross-functionally to optimize performance. I’m passionate about testing new concepts, expanding reach through paid and organic channels, and delivering measurable growth for brands in SaaS, tech, and related spaces.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Urdu

Advanced

Panjabi, Punjabi

Intermediate

Work Experience

Marketing Manager (Creative Strategy & Growth) at HyperGrowth

October 1, 2025 - Present

Lead creative strategy and performance direction for B2B tech and US clients, developing high-converting ad concepts and messaging angles. Built AI-assisted creative workflows using generative video and automation tools (including Kling and Nano Banana), increasing production by 40%. Launch and test 30+ creative tests per month across hooks, messaging, UGC-style concepts, and videos to improve engagement and conversion performance.

AI Marketing Analyst (Strategic Alliance) at RevCloud

June 1, 2025 - October 1, 2025

Analyze campaign performance for the US real estate clients, translating data into insights to improve CTR, CPA, and conversion rates while supporting agile marketing initiatives. Designed and maintained analytics dashboards to monitor KPIs, performance keyword research, optimize budget allocation, and ensure campaign performance is aligned with business goals.

Senior Account Executive at Your Handle

September 1, 2024 - April 30, 2025

Led paid social campaigns for 10+ brands in the food, fashion, and tech industries, ensuring alignment with business objectives. Owned end-to-end campaign workflows including media planning, creative direction, optimization, and reporting. Monitored performance metrics and optimized campaigns to improve engagement, lead quality, and ROI.

Global Marketing Intern at NetSol Technologies Ltd.

August 1, 2024 - September 30, 2024

Created competitive market analysis reports to support sales strategy development. Supported the enhancement of sales collateral and data tracking systems for global markets.

Marketing Intern at COLABS

June 1, 2024 - August 31, 2024

Assisted in executing local ad campaigns including paid social, events, and partnerships with local businesses. Produced high-performing creatives that achieved 50K+ organic views and strengthened engagement.

Senior Writer, Content Strategy at ProperGaan Da, PG Bazaar

March 1, 2023 - December 31, 2023

Designed content and partnership strategies to boost organic visibility for local businesses. Supported event marketing campaigns that drove sales for 50+ vendors across Pakistan.

Teaching Associate at Lahore School of Economics

August 1, 2023 - Present

Assisted instructors in preparing course lessons (Principles of Marketing, Industrial Marketing, Financial Accounting, Mathematics II).