Mohammad Abdullah Khalid
Growth & performance marketing creative strategist and growth marketer with experience building performance-driven creative systems for SaaS, tech, and marketing brands across the US and MEN A (sic).
About
Growth & performance marketing creative strategist and growth marketer with experience building performance-driven creative systems for SaaS, tech, and marketing brands across the US and MEN A (sic). Leads creative strategy and performance direction for B2B tech clients, using AI-assisted workflows and high-volume creative testing to improve conversions.
Has hands-on experience across paid social and analytics—translating campaign data into actionable insights (CTR, CPA, conversion rate), building dashboards, optimizing budgets, and delivering end-to-end paid media workflows from media planning through reporting.
- 3 years' experience
- Joined May 2026
Skills· 9
Languages
- EnglishFluent
- UrduAdvanced
- Panjabi, PunjabiIntermediate
Industry experience
- Software & Internet
- Media & Entertainment
- Professional Services
- Education
- Other
- Retail
- Real Estate & Construction
More experts in Lahore, Pakistan
Work experience· 9 roles
Lead creative strategy and performance direction for B2B tech and US clients, developing high-converting ad concepts and messaging angles. Built AI-assisted creative workflows using generative video and automation tools (including Kling and Nano Banana), increasing production by 40%. Launch and test 30+ creative tests per month across hooks, messaging, UGC-style concepts, and videos to improve engagement and conversion performance.
Analyzed campaign performance for US real estate clients, translating data into insights to improve CTR, CPA, and conversion rate while supporting agile marketing initiatives. Designed and maintained analytics dashboards to monitor KPIs, performed keyword research, optimized budget allocation, and ensured alignment of campaign performance with business goals.
Analyze campaign performance for the US real estate clients, translating data into insights to improve CTR, CPA, and conversion rates while supporting agile marketing initiatives. Designed and maintained analytics dashboards to monitor KPIs, performance keyword research, optimize budget allocation, and ensure campaign performance is aligned with business goals.
Education
Certifications and awards· 5
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