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Growth & performance marketing creative strategist and growth marketer with experience building performance-driven creative systems for SaaS, tech, and marketing brands across the US and MEN A (sic). Leads creative strategy and performance direction for B2B tech clients, using AI-assisted workflows and high-volume creative testing to improve conversions. Has hands-on experience across paid social and analytics—translating campaign data into actionable insights (CTR, CPA, conversion rate), building dashboards, optimizing budgets, and delivering end-to-end paid media workflows from media planning through reporting.…Growth & performance marketing creative strategist and growth marketer with experience building performance-driven creative systems for SaaS, tech, and marketing brands across the US and MEN A (sic). Leads creative strategy and performance direction for B2B tech clients, using AI-assisted workflows and high-volume creative testing to improve conversions. Has hands-on experience across paid social and analytics—translating campaign data into actionable insights (CTR, CPA, conversion rate), building dashboards, optimizing budgets, and delivering end-to-end paid media workflows from media planning through reporting.

Mohammad Abdullah Khalid

Growth Marketer, Creative Strategist, Marketing Analyst, +3

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Growth & performance marketing creative strategist and growth marketer with experience building performance-driven creative systems for SaaS, tech, and marketing brands across the US and MEN A (sic). Leads creative strategy and performance direction for B2B tech clients, using AI-assisted workflows and high-volume creative testing to improve conversions. Has hands-on experience across paid social and analytics—translating campaign data into actionable insights (CTR, CPA, conversion rate), building dashboards, optimizing budgets, and delivering end-to-end paid media workflows from media planning through reporting.…Growth & performance marketing creative strategist and growth marketer with experience building performance-driven creative systems for SaaS, tech, and marketing brands across the US and MEN A (sic). Leads creative strategy and performance direction for B2B tech clients, using AI-assisted workflows and high-volume creative testing to improve conversions. Has hands-on experience across paid social and analytics—translating campaign data into actionable insights (CTR, CPA, conversion rate), building dashboards, optimizing budgets, and delivering end-to-end paid media workflows from media planning through reporting.

Available to hire

Growth & performance marketing creative strategist and growth marketer with experience building performance-driven creative systems for SaaS, tech, and marketing brands across the US and MEN A (sic). Leads creative strategy and performance direction for B2B tech clients, using AI-assisted workflows and high-volume creative testing to improve conversions.

Has hands-on experience across paid social and analytics—translating campaign data into actionable insights (CTR, CPA, conversion rate), building dashboards, optimizing budgets, and delivering end-to-end paid media workflows from media planning through reporting.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Urdu

Advanced

Panjabi, Punjabi

Intermediate

Work Experience

Marketing Manager (Creative Strategy & Growth) at HyperGrowth

October 1, 2025 - Present

Lead creative strategy and performance direction for B2B tech and US clients, developing high-converting ad concepts and messaging angles. Built AI-assisted creative workflows using generative video and automation tools (including Kling and Nano Banana), increasing production by 40%. Launch and test 30+ creative tests per month across hooks, messaging, UGC-style concepts, and videos to improve engagement and conversion performance.

AI Marketing Analyst (Strategic Alliance) at Revloud

June 1, 2025 - October 1, 2025

Analyzed campaign performance for US real estate clients, translating data into insights to improve CTR, CPA, and conversion rate while supporting agile marketing initiatives. Designed and maintained analytics dashboards to monitor KPIs, performed keyword research, optimized budget allocation, and ensured alignment of campaign performance with business goals.

AI Marketing Analyst (Strategic Alliance) at RevCloud

June 1, 2025 - October 1, 2025

Analyze campaign performance for the US real estate clients, translating data into insights to improve CTR, CPA, and conversion rates while supporting agile marketing initiatives. Designed and maintained analytics dashboards to monitor KPIs, performance keyword research, optimize budget allocation, and ensure campaign performance is aligned with business goals.

Senior Account Executive at Your Handle

September 1, 2024 - April 30, 2025

Led paid social campaigns for 10+ brands in the food, fashion, and tech industries, ensuring alignment with business objectives. Owned end-to-end campaign workflows including media planning, creative direction, optimization, and reporting. Monitored performance metrics and optimized campaigns to improve engagement, lead quality, and ROI.

Global Marketing Intern at NetSol Technologies Ltd.

August 1, 2024 - September 30, 2024

Created competitive market analysis reports to support sales strategy development. Supported the enhancement of sales collateral and data tracking systems for global markets.

Marketing Intern at COLABS

June 1, 2024 - August 31, 2024

Assisted in executing local ad campaigns including paid social, events, and partnerships with local businesses. Produced high-performing creatives that achieved 50K+ organic views and strengthened engagement.

Teaching Associate at Lahore School of Economics

August 1, 2023 - Present

Assisted instructors in preparing course lessons (Principles of Marketing, Industrial Marketing, Financial Accounting, Mathematics II).

Senior Writer, Content Strategy at ProperGanda, PGBazaar

March 1, 2023 - December 1, 2023

Designed content and partnership strategies to boost organic visibility for local businesses. Supported event marketing campaigns that drove sales for 50+ vendors across Pakistan.

Senior Writer, Content Strategy at ProperGaan Da, PG Bazaar

March 1, 2023 - December 31, 2023

Designed content and partnership strategies to boost organic visibility for local businesses. Supported event marketing campaigns that drove sales for 50+ vendors across Pakistan.