Children's book and product designer with 12+ years of experience across children's publishing, advertising and entertainment, including sticker, activity and board books. I design from brief through layout, revisions and polished print-ready artwork, with a strong grasp of colour, composition, typography and visual hierarchy for young audiences and parents. I collaborate confidently with editorial, production and creative teams across multiple titles and deadlines. I’m comfortable adapting designs across different formats and page sizes, preparing production-ready files, and delivering consistent, commercially strong visual outcomes that have shelf appeal.…

NATALIIA POPOVYCH

Twine
PRO

Children's book and product designer with 12+ years of experience across children's publishing, advertising and entertainment, including sticker, activity and board books. I design from brief through layout, revisions and polished print-ready artwork, with a strong grasp of colour, composition, typography and visual hierarchy for young audiences and parents. I collaborate confidently with editorial, production and creative teams across multiple titles and deadlines. I’m comfortable adapting designs across different formats and page sizes, preparing production-ready files, and delivering consistent, commercially strong visual outcomes that have shelf appeal.…

Next availability:
August 24, 2026

Children’s book and product designer with 12+ years of experience across children’s publishing, advertising and entertainment, including sticker, activity and board books. I design from brief through layout, revisions and polished print-ready artwork, with a strong grasp of colour, composition, typography and visual hierarchy for young audiences and parents.

I collaborate confidently with editorial, production and creative teams across multiple titles and deadlines. I’m comfortable adapting designs across different formats and page sizes, preparing production-ready files, and delivering consistent, commercially strong visual outcomes that have shelf appeal.

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Language

Ukrainian
Fluent
English
Advanced

Work Experience

Author & Illustrator at Self-published (Amazon)
January 1, 2024 - January 1, 2025
Created both the writing and the illustrations for Life of Gregory, delivering complete book artwork suitable for self-publishing.
Illustrator & Author at Ranok Publishing House
January 1, 2024 - January 1, 2025
Illustrated special animals content for the 2024 publishing title with a focus on age-appropriate character and visual storytelling.
Illustrator & Author at Ranok Publishing House
January 1, 2024 - January 1, 2025
Illustrated and contributed to the Detective Rabbit series, supporting authorial and publishing needs from concept to finished book visuals.
Freelance Illustrator & Designer at Upwork
January 1, 2012 - Present
Created commercial illustration and visual design for publishing, advertising, and entertainment clients. Developed visual concepts from brief through sketches, design development, revisions, and final artwork, combining illustration, typography, composition, and layout for clear visual communication. Delivered print and digital artwork, adapting concepts to different formats and audiences. Collaborated with clients, authors, editors, and creative teams, managing feedback through to final delivery. Balanced multiple projects and deadlines while maintaining consistent visual quality and detailed, polished results.

Education

Bachelor of Visual Art at Kharkiv State Academy of Design and Arts
January 1, 2012 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Consumer Goods, Other, Non-Profit Organization
    Storyboard for the fairytale for City of Goodness

    A storyboard created for Ukraine’s All-Ukrainian Day of Butterflies (22 September), a national day of awareness for children in palliative care and living with severe, incurable diagnoses. The butterfly was chosen as the day’s symbol for its fragility, honoring the first patient of “Дім Метеликів” (House of Butterflies), a children’s hospice under the “Місто Добра” (City of Goodness) project.

    Croatia — Illustrated Playing Card Deck

    A 54-card deck celebrating Croatia’s cities and landmarks, from Dubrovnik to Plitvice Lakes, in a warm, cohesive vector style. Includes custom card backs, four Jokers, and full packaging design.