Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Creative marketing and fashion professional specializing in brand storytelling and integrated campaigns reaching diverse audiences across digital and print platforms. Experienced leading cross-channel marketing initiatives, developing compelling brand narratives, and executing campaigns that merge creative direction, fashion, and marketing strategy. Experienced creating campaigns, content, and brand storytelling across fashion, lifestyle, retail, tech, financial, and consumer brands.…Creative marketing and fashion professional specializing in brand storytelling and integrated campaigns reaching diverse audiences across digital and print platforms. Experienced leading cross-channel marketing initiatives, developing compelling brand narratives, and executing campaigns that merge creative direction, fashion, and marketing strategy. Experienced creating campaigns, content, and brand storytelling across fashion, lifestyle, retail, tech, financial, and consumer brands.

Makena Downing

Creative Director, Copywriter, Brand Designer, +2





Creative marketing and fashion professional specializing in brand storytelling and integrated campaigns reaching diverse audiences across digital and print platforms. Experienced leading cross-channel marketing initiatives, developing compelling brand narratives, and executing campaigns that merge creative direction, fashion, and marketing strategy. Experienced creating campaigns, content, and brand storytelling across fashion, lifestyle, retail, tech, financial, and consumer brands.…Creative marketing and fashion professional specializing in brand storytelling and integrated campaigns reaching diverse audiences across digital and print platforms. Experienced leading cross-channel marketing initiatives, developing compelling brand narratives, and executing campaigns that merge creative direction, fashion, and marketing strategy. Experienced creating campaigns, content, and brand storytelling across fashion, lifestyle, retail, tech, financial, and consumer brands.

Available to hire

Creative marketing and fashion professional specializing in brand storytelling and integrated campaigns reaching diverse audiences across digital and print platforms. Experienced leading cross-channel marketing initiatives, developing compelling brand narratives, and executing campaigns that merge creative direction, fashion, and marketing strategy. Experienced creating campaigns, content, and brand storytelling across fashion, lifestyle, retail, tech, financial, and consumer brands.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

Work Experience

Account Executive / Marketing Manager at Idea Enablers

February 1, 2023 - Present

Lead integrated marketing campaigns across social media, email, blog, and digital channels. Develop brand messaging and positioning strategies translating business goals into cohesive campaigns. Manage end-to-end creative production including copywriting, design coordination, and content scheduling while coordinating cross-functional campaign execution. Track and analyze marketing performance using Google Analytics and Meta Ad Manager.

Freelance Copywriter & Brand Marketing Consultant at Self-Employed

February 1, 2023 - Present

Provide brand marketing and content strategy consulting for clients across diverse industries. Write marketing copy across social campaigns, newsletters, blogs, website content, and product descriptions. Manage social media content development from ideation through publishing. Develop content calendars and storytelling frameworks supporting digital marketing performance.

Founder & Stylist at Moods by Mak

June 1, 2024 - Present

Provide personal styling and creative direction including wardrobe curation, visual concept development, and event styling. Develop visual concepts and styling mood boards supporting brand storytelling. Coordinate wardrobe, decor, and visual themes for styled events and personal brand experiences.

CEO & Creative Director at Catch (Menswear Brand)

June 1, 2020 - Present

Lead apparel concept development, product design, and tech pack creation from concept through product storytelling and launch. Develop brand identity, campaign messaging, and product storytelling across digital channels. Direct product styling, campaign visuals, and creative production for e-commerce imagery and promotional brand content.

Director of Marketing & Communications at Cal Poly California Cybersecurity Institute

September 1, 2020 - February 1, 2023

Directed strategic marketing campaigns promoting institute programs, services, and events. Led integrated marketing initiatives including email, social media, and digital content. Developed marketing collateral and storytelling campaigns translating complex cybersecurity topics into clear messaging.

Social Media & PR Specialist at Image Grove Productions

January 1, 2018 - September 1, 2020

Managed social media strategies, content calendars, and PR outreach supporting brand campaigns and client visibility. Collaborated with creative teams on photography, styling, and digital storytelling for promotional campaigns. Produced graphics and marketing materials supporting brand engagement across digital platforms.

Retail Buyer & Manager at Pure Barre Temecula

February 1, 2023 - Present

Curate seasonal retail assortments and manage boutique merchandising strategy. Analyze retail performance and customer purchasing patterns to inform merchandising strategy. Write product descriptions and marketing copy supporting retail promotions and merchandising displays. Style and photograph retail products for promotional campaigns and social media marketing.