Available to hire
I’m James Hogg, a digital marketing and transformation specialist with 20 years of cross-sector online marketing experience. I specialise in website design, SEO, PPC, lead generation, copywriting and content strategy, and I pride myself on being a genuine communicator who hates jargon.
I’m a dedicated self-starter, an insatiable analyser and problem-fixer who can think strategically across an entire organization. I blend creative flair with commercial pragmatism and have a proven track record of leading projects and delivering measurable results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Founder at Maker's Name (Digital Marketing Consultancy)
January 1, 2020 - PresentWebsite Design, Copywriting, Editing, SEO, PPC, Content Strategy; remote / Sheffield. Built websites on Squarespace, Wix and Shopify; copywriting, SEO/PPC oversight and content strategy for SMEs, start-ups and social enterprises. Led CRM and sales pipeline management; produced client case studies and content.
Marketing Director at Bridal Boutique in the Peak District
March 1, 2018 - May 31, 2020Rebuilt website and marketing strategy; led brand development and multi-channel campaigns. The shop was named Best Bridal Retailer (East Midlands) at The Wedding Industry Awards; oversaw CRM, content and marketing operations.
Head of Proposals at Renewable energy engineering consultancy
September 1, 2018 - February 28, 2019Major bid coordinator for electrical engineering contracts worldwide across four teams and three UK sites. Delivered workshops on best practice for tenders and proposals; provided additional marketing support to corporate training team.
Proposals + Marketing Manager at EW Group
May 1, 2014 - August 31, 2018B2B/diversity and inclusion consultancy; bid writing, CRM, digital marketing (London). Generated over £300k of incremental sales in 2016-17; won major client work; led website upgrade in 2016; produced content including case studies and newsletters; managed CRM and marketing pipeline.
Director at Writing Centre Montreal
September 1, 2007 - August 31, 2008During Master’s degree, hired and led a team of six; delivered 1:1 tutoring and group workshops; improved marketing and operations; achieved the highest attendance on record for an academic year and leveraged this into freelance consulting work.
Founder at Digital Marketing Consultancy
January 1, 2020 - PresentWebsite Design, Copywriting, Editing, SEO, PPC, and Content Strategy. Fractional marketing consultancy projects for SMEs, start-ups and social enterprises; websites built on Squarespace, Wix and Shopify. Copywriting, SEO/PPC oversight and content strategy for SMEs and scaleups; results include 46% year-on-year growth in visits, reduced bounce rate to under 1%, and top Google rankings for key terms.
Marketing Director at Bridal Boutique (Peak District, Derbyshire)
March 1, 2018 - February 29, 2020Led digital marketing and SME strategy; rebuilt the website and marketing strategy; oversaw company accounts. The shop was named Best Bridal Retailer (East Midlands) at The Wedding Industry Awards.
Acting MD Marketing + Operations Executive at In Press Books
August 1, 2009 - July 31, 2013Marketing and operations leadership for a B2B/B2C sales + marketing agency representing 40 independent publishers in the UK, EU and US; led marketing strategy, board communications and revenue growth.
Director Dept. Writing Centre at Writing Centre, Montreal
September 1, 2007 - August 31, 2008Hired and led a team of six; delivered 1:1 tutoring and group workshops to improve writing across undergraduate departments; achieved high attendance records.
Founder at Digital Marketing Consultancy (Self-employed)
January 1, 2020 - PresentFounder of a remote/ Sheffield-based digital marketing consultancy delivering website design, copywriting, editing, SEO, PPC and content strategy; fractional marketing support for SMEs, startups and social enterprises.
Marketing Director at Bridal Boutique (Peak District)
March 1, 2018 - May 1, 2020Led digital marketing and SME strategy; rebuilt website and marketing strategy; oversaw company accounts; boutique named Best Bridal Retailer (East Midlands) at The Wedding Industry Awards.
Acting MD Marketing + Operations Executive at Impress Books
August 1, 2009 - July 31, 2013Marketing + operations leadership for B2B/B2C sales and marketing agency serving >40 independent publishers; led external communications and sales initiatives.
Director Dept. Writing Centre at Writing Centre (Montreal)
September 1, 2007 - August 31, 2008During Master's degree, hired and led a team of six; delivered 1:1 tutoring and group workshops to improve writing skills across undergraduate departments; achieved high attendance records; project success led to freelance consulting work.
Head of Proposals at Renewable Energy Engineering Consultancy (Manchester)
September 1, 2018 - February 28, 2019Major bid coordinator for electrical engineering contracts worldwide across four teams and three UK sites; delivered team workshops on best practices for tender and proposal writing; additional marketing support to corporate training team.
Acting MD Marketing + Operations Executive at Impress Books
September 1, 2007 - August 31, 2013B2B/B2C sales and marketing agency for over 40 independent publishers in the UK, EU and US. Asked by the Board to step in as interim MD during internal restructuring; submitted Annual Report and Budget to Arts Council England; led end-of-year board meeting; increased trade book sales by 40% (2010-2012); launched new trade catalogue; lead copywriter for all print and e-commerce marketing; held sales meetings with key account buyers; first line of support to MD and international sales team.
Director at Writing Centre (Montreal)
September 1, 2007 - August 31, 2008During Masters degree, hired and led a team of six; delivered 1:1 tutoring and group workshops to improve writing skills across undergraduate departments.
Education
PhD English and Comparative Literature (unfinished) at Columbia University, New York City
January 1, 2014 - May 5, 2026MA English Literature at McGill University, Montreal
January 1, 2006 - December 31, 2008MA English Language and Literature (1st Class Honours) at Oxford University, Lady Margaret Hall
January 1, 2003 - January 1, 2006MA English Language and Literature (First Class Honours) at Oxford University (Lady Margaret Hall)
January 1, 2003 - January 1, 2006MA English Literature at McGill University
January 1, 2006 - January 1, 2008PhD English and Comparative Literature (unfinished) at Columbia University
January 1, 2014 - May 5, 2026MA English Language and Literature (1st class Honours) at Oxford University, Lady Margaret Hall
January 1, 2003 - January 1, 2006MA English Literature (GPA 3.92/4) funded by CSFP Commonwealth Scholarship at McGill University
January 1, 2006 - December 31, 2008PhD English and Comparative Literature (unfinished) at Columbia University, New York City
January 1, 2014 - May 5, 2026PhD English and Comparative Literature (in progress) at Columbia University
January 1, 2014 - May 5, 2026MA English Literature at McGill University, Montreal
January 1, 2006 - January 1, 2008MA English Language and Literature (1st class Honours) at Oxford University (Lady Margaret Hall)
January 1, 2003 - January 1, 2006PhD English and Comparative Literature (unfinished) at Columbia University
January 1, 2014 - May 5, 2026MA English Literature at McGill University
January 1, 2006 - January 1, 2008MA English Language and Literature (1st Class Honours) at Oxford University, Lady Margaret Hall
January 1, 2003 - January 1, 2006PhD English and Comparative Literature (unfinished) at Columbia University, New York City
January 1, 2014 - May 5, 2026MA English Literature at McGill University, Montreal
January 1, 2006 - January 1, 2008MA English Language and Literature (First Class Honours) at Oxford University, Lady Margaret Hall
January 1, 2003 - January 1, 2006Qualifications
Google Squared (Distinction)
January 11, 2030 - May 5, 2026Squarespace Gold Partner
January 11, 2030 - May 5, 2026Wix Icon Partner
January 11, 2030 - May 5, 2026High-Impact Business Writing
January 11, 2030 - May 5, 2026Writing for Web + Mobile
January 11, 2030 - May 5, 2026Advanced Google Analytics
January 11, 2030 - May 5, 2026Online Marketing
January 11, 2030 - May 5, 2026UX
January 11, 2030 - May 5, 2026Accessibility + Inclusion
January 11, 2030 - May 5, 2026Google Squared (Distinction)
January 11, 2030 - May 5, 2026Squarespace Gold Partner
January 11, 2030 - May 5, 2026Wix Icon Partner
January 11, 2030 - May 5, 2026High-Impact Business Writing
January 11, 2030 - May 5, 2026Writing for Web + Mobile
January 11, 2030 - May 5, 2026Advanced Google Analytics
January 11, 2030 - May 5, 2026Online Marketing
January 11, 2030 - May 5, 2026UX
January 11, 2030 - May 5, 2026Accessibility + Inclusion
January 11, 2030 - May 5, 2026Google Squared (Distinction)
January 11, 2030 - May 5, 2026Squarespace Gold Partner
January 11, 2030 - May 5, 2026Wix Icon Partner
January 11, 2030 - May 5, 2026High-Impact Business Writing
January 11, 2030 - May 5, 2026Writing for Web + Mobile
January 11, 2030 - May 5, 2026Advanced Google Analytics
January 11, 2030 - May 5, 2026Online Marketing
January 11, 2030 - May 5, 2026UX
January 11, 2030 - May 5, 2026Accessibility + Inclusion
January 11, 2030 - May 5, 2026Google Squared (Distinction)
January 11, 2030 - May 5, 2026Squarespace Gold Partner
January 11, 2030 - May 5, 2026Wix Partner
January 11, 2030 - May 5, 2026High-Impact Business Writing
January 11, 2030 - May 5, 2026Advanced Google Analytics
January 11, 2030 - May 5, 2026Google Squared (Distinction)
January 11, 2030 - May 5, 2026Squarespace Gold Partner
January 11, 2030 - May 5, 2026Wix Icon Partner
January 11, 2030 - May 5, 2026High-Impact Business Writing
January 11, 2030 - May 5, 2026Writing for Web + Mobile
January 11, 2030 - May 5, 2026Advanced Google Analytics
January 11, 2030 - May 5, 2026Online Marketing
January 11, 2030 - May 5, 2026UX
January 11, 2030 - May 5, 2026Accessibility + Inclusion
January 11, 2030 - May 5, 2026Google Squared (Distinction)
January 11, 2030 - May 5, 2026Square Space Gold Partner
January 11, 2030 - May 5, 2026Wix Icon Partner
January 11, 2030 - May 5, 2026High-Impact Business Writing
January 11, 2030 - May 5, 2026Writing for Web + Mobile
January 11, 2030 - May 5, 2026Advanced Google Analytics
January 11, 2030 - May 5, 2026Online Marketing
January 11, 2030 - May 5, 2026UX
January 11, 2030 - May 5, 2026Accessibility + Inclusion
January 11, 2030 - May 5, 2026Cricket Coach Level 2
January 11, 2030 - May 5, 2026Mental Health First Aider
January 11, 2030 - May 5, 2026Hackney Pirates literacy and creative writing charity
January 11, 2030 - May 5, 2026Industry Experience
Professional Services, Software & Internet, Retail, Media & Entertainment, Education, Financial Services, Non-Profit Organization, Transportation & Logistics, Healthcare, Consumer Goods, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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