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Hi, I’m Makhiari Lorick, a results-driven social media manager and content strategist who builds audiences and crafts viral content at scale. In my most recent role I led a full multi-platform social media operation across Facebook, Instagram, and TikTok, generating 189.5 million total views, with multiple Instagram videos over 20 million views and growing a Facebook page to 2.83 million followers. I combine creative instinct with analytical thinking and hands-on production skills in videography, video production, and editing. I work lean, move fast, and build scalable content systems that compound over time.…Hi, I’m Makhiari Lorick, a results-driven social media manager and content strategist who builds audiences and crafts viral content at scale. In my most recent role I led a full multi-platform social media operation across Facebook, Instagram, and TikTok, generating 189.5 million total views, with multiple Instagram videos over 20 million views and growing a Facebook page to 2.83 million followers. I combine creative instinct with analytical thinking and hands-on production skills in videography, video production, and editing. I work lean, move fast, and build scalable content systems that compound over time.

Makhiari Lorick

Content Strategist, Videographer, Content Producer, +3

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Hi, I’m Makhiari Lorick, a results-driven social media manager and content strategist who builds audiences and crafts viral content at scale. In my most recent role I led a full multi-platform social media operation across Facebook, Instagram, and TikTok, generating 189.5 million total views, with multiple Instagram videos over 20 million views and growing a Facebook page to 2.83 million followers. I combine creative instinct with analytical thinking and hands-on production skills in videography, video production, and editing. I work lean, move fast, and build scalable content systems that compound over time.…Hi, I’m Makhiari Lorick, a results-driven social media manager and content strategist who builds audiences and crafts viral content at scale. In my most recent role I led a full multi-platform social media operation across Facebook, Instagram, and TikTok, generating 189.5 million total views, with multiple Instagram videos over 20 million views and growing a Facebook page to 2.83 million followers. I combine creative instinct with analytical thinking and hands-on production skills in videography, video production, and editing. I work lean, move fast, and build scalable content systems that compound over time.

Available to hire

Hi, I’m Makhiari Lorick, a results-driven social media manager and content strategist who builds audiences and crafts viral content at scale.

In my most recent role I led a full multi-platform social media operation across Facebook, Instagram, and TikTok, generating 189.5 million total views, with multiple Instagram videos over 20 million views and growing a Facebook page to 2.83 million followers. I combine creative instinct with analytical thinking and hands-on production skills in videography, video production, and editing. I work lean, move fast, and build scalable content systems that compound over time.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

DaVinci Resolve Studio

Intermediate

Script

Intermediate

Work Experience

Social Media Manager at Spectacular Smiths

January 1, 2024 - December 31, 2026

Managed social media strategy and content operations across Facebook, Instagram, and TikTok for a page with over 2.83 million Facebook followers. Generated 189.5 million total views across all platforms; Facebook alone produced 173.5 million views during a peak six-month period. Produced multiple Instagram videos surpassing 20 million views, accumulating over 1 million combined likes. Drove 100,000+ follower growth on Instagram and achieved 275.8% reach growth, with 83.1% of views sourced from non-followers via organic discovery. Built TikTok presence from zero to 109,000 followers in 12 months, generating 16.3 million annual views; top videos reached 1.6M, 1.4M, and 1M views. Achieved 77.9% For You page traffic on TikTok, indicating strong algorithmic performance driven by content strategy rather than paid promotion. Handled full video production pipeline from concept development to on-location and studio filming, basic editing, captioning, and platform-specific formatting. Integrated