Meta and TikTok Ads Specialist | Performance Marketing & Lead Generation for B2C/B2B

Maksym Vorobiov

Meta and TikTok Ads Specialist | Performance Marketing & Lead Generation for B2C/B2B

Available to hire

Meta and TikTok Ads Specialist | Performance Marketing & Lead Generation for B2C/B2B

Experience Level

Expert
Intermediate
Intermediate

Language

English
Intermediate
Russian
Fluent
Ukrainian
Fluent
Japanese
Beginner

Work Experience

Meta Ads Manager (Freelance) — Luxury Hospitality | $145K Revenue & 5.2 ROAS at High-End Hospitality Group (NDA Protected)
July 10, 2025 - January 4, 2026
Orchestrated a full-funnel Meta Ads launch for a private luxury retreat in Madeira. Challenge: selling high-ticket ($3.5k+) experiences to cold traffic with zero brand awareness. Strategy: Built an "Atmosphere-First" video funnel targeting HNWI in US/UK markets, paired with a qualification quiz to filter intent. Developed AI-assisted visuals for rapid creative testing across TOF, MOF, and BOF stages. Results: $144,770 in revenue | 5.2 ROAS | 1,420 qualified leads at ~$19.60 CPL - across 6 months. Both retreats sold out.
Meta Ads Manager (Freelance) — Financial Consulting | 3,800+ Leads Generated at [NDA PROTECTED] Brand identity concealed for confidentiality.
February 17, 2025 - November 29, 2025
The Challenge: Attract qualified candidates for financial consulting roles across multiple Ukrainian regions while keeping CPL profitable and scalable. The Strategy: Built a multi-region campaign structure on Meta Ads targeting key cities (Kyiv, Vinnytsia, and others). Ran systematic A/B testing across creatives and audience types - Broad, Narrow, and region-specific ad sets to identify top performers and cut wasted spend. The Results (10 months): 3,800+ qualified leads generated | Avg. CPL: $1.50–$5.67 depending on region | Best-performing ad set: 1,317 leads at $1.50 CPL | Total reach: 300,000+

Education

Bachelor's degree, Bachelor's degree, Digital Marketing and Analytics at National University of Kyiv-Mohyla Academy
September 1, 2019 - June 24, 2023
Focused on data-driven marketing strategies and performance analysis. During my studies, I mastered the fundamentals of consumer behavior, market research, and digital advertising ecosystems. I specialize in leveraging analytical tools to optimize advertising campaigns and maximize ROI for business growth.

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Healthcare, Travel & Hospitality
    paper Meta Ads Manager (Freelance) — Luxury Hospitality | $145K Revenue & 5.2 ROAS

    Orchestrated a full-funnel Meta Ads launch for a private luxury retreat in Madeira. Challenge: selling high-ticket ($3.5k+) experiences to cold traffic with zero brand awareness.

    Strategy: Built an “Atmosphere-First” video funnel targeting HNWI in US/UK markets, paired with a qualification quiz to filter intent. Developed AI-assisted visuals for rapid creative testing across TOF, MOF, and BOF stages.

    Results: $144,770 in revenue | 5.2 ROAS | 1,420 qualified leads at ~$19.60 CPL - across 6 months. Both retreats sold out.

Hire a Performance Marketer

We have the best performance marketer experts on Twine. Hire a performance marketer in Bergen today.