Malcolm Critcher

Lead all production across the agency, managing 12 multidisciplinary creatives plus freelance producers, editors, and designers across concurrent films, series, and campaigns at approximately $3M in annual billings. Personally produce the flagship work for the Human Rights Campaign—developed strategic insight and assembled and led the director, screenwriter, DP, and editor on “Daniel Really Suits You.” Review outlines, scripts, and rough cuts on every project with detailed notes on pacing, tone, and story arc; hire and direct an external network of directors, DPs, and editors.

Managed production of narrative and storytelling work across the company, directing writers, editors, and producers shipping 50+ videos per year on a continuous publishing schedule. Oversaw National 4-H Council social channels (2023–2024), creating viral short-form content shaped by platform data. Ran YouTube Studio analytics and executed thumbnail/title testing, lifting pre-roll completion rates as high as 70%.

Ran an in-house production operation end to end with a team of four, directing and shooting brand film and photography for Vantage West Credit Union while owning timelines and delivery.