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Designer with 12+ years’ experience crafting visual identities, art direction, print design, and digital interfaces that bridge brand storytelling and business impact. Known for blending creative rigour with collaboration, I help brands stand out. I freelance as a Digital & Brand Designer in Stockholm, working with clients on visual identities, art direction, and UI design, and I have led brand refreshes, mentored junior designers, and collaborated with product teams to align brand with interface design across digital and print.…Designer with 12+ years’ experience crafting visual identities, art direction, print design, and digital interfaces that bridge brand storytelling and business impact. Known for blending creative rigour with collaboration, I help brands stand out. I freelance as a Digital & Brand Designer in Stockholm, working with clients on visual identities, art direction, and UI design, and I have led brand refreshes, mentored junior designers, and collaborated with product teams to align brand with interface design across digital and print.

Malcolm Murdoch

Brand Designer, Graphic Designer, UI Designer, +2

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Designer with 12+ years’ experience crafting visual identities, art direction, print design, and digital interfaces that bridge brand storytelling and business impact. Known for blending creative rigour with collaboration, I help brands stand out. I freelance as a Digital & Brand Designer in Stockholm, working with clients on visual identities, art direction, and UI design, and I have led brand refreshes, mentored junior designers, and collaborated with product teams to align brand with interface design across digital and print.…Designer with 12+ years’ experience crafting visual identities, art direction, print design, and digital interfaces that bridge brand storytelling and business impact. Known for blending creative rigour with collaboration, I help brands stand out. I freelance as a Digital & Brand Designer in Stockholm, working with clients on visual identities, art direction, and UI design, and I have led brand refreshes, mentored junior designers, and collaborated with product teams to align brand with interface design across digital and print.

Available to hire

Designer with 12+ years’ experience crafting visual identities, art direction, print design, and digital interfaces that bridge brand storytelling and business impact. Known for blending creative rigour with collaboration, I help brands stand out.

I freelance as a Digital & Brand Designer in Stockholm, working with clients on visual identities, art direction, and UI design, and I have led brand refreshes, mentored junior designers, and collaborated with product teams to align brand with interface design across digital and print.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Swedish

Fluent

Work Experience

User Experience at Hyper Island

January 1, 2025 - Present

Part-time role focusing on user experience projects and related activities.

Senior Designer at Qred

July 1, 2024 - October 16, 2025

Developed visual identity concepts; led art and design initiatives for ad campaigns; designed for print and digital media including email newsletters; consulted product designers on visual design; mentored designers and bridged brand and product teams for a cohesive design experience.

Designer at Freelance

July 1, 2024 - Present

Working with clients on visual identities, art direction and design systems.

Senior Graphic Designer at Natural Cycles

May 1, 2023 - October 16, 2025

Led a visual identity refresh, improving brand consistency and recognition across touchpoints; art-directed campaign photoshoots; partnered with product designers to enhance aesthetics and the brand’s presence within the product; developed packaging designs; created digital and printed assets for marketing, branding and campaigns.

Graphic Designer at Natural Cycles

November 1, 2019 - October 16, 2025

Designed for touchpoints like digital ads, print ads, event graphics, packaging, internal touchpoints, social media and merchandise; collaborated with marketing and product teams, ensuring brand consistency across touchpoints.

Designer and partner at A Day Out, design studio

September 1, 2018 - October 16, 2025

Designed visual identities and artwork for clients; created a comprehensive style guide that standardized the design and branding of all company materials; managed design projects from concept to delivery; led client communication and negotiations.

Graphic Designer at Freelance

September 1, 2016 - October 16, 2025

Designed visual identities and artwork for clients; worked on various design projects across branding, advertising and print.

Graphic Designer at STV Creative

September 1, 2016 - October 16, 2025

Designed and wrote copy for digital display campaigns; developed creative solutions to complex design challenges; adapted concepts to web, social media, print, and video.