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I'm Karin Maldonado, a Digital Product Designer with a passion for turning complex problems into simple, intuitive experiences. I led the redesign of Tongo’s onboarding flow, boosting user activation by 64.7% and enabling 77% of users to complete setup within one hour, transforming a compliance-heavy process into a fast and intuitive experience. I also built and scaled Tongo’s design foundation—brand identity, visual guidelines, and a scalable design system—that reduced design-to-development time by 30% and enabled AI-assisted prototyping for faster product validation, and I have led UX strategy and end-to-end design for major projects like festival sites and cross-functional product initiatives.…I'm Karin Maldonado, a Digital Product Designer with a passion for turning complex problems into simple, intuitive experiences. I led the redesign of Tongo’s onboarding flow, boosting user activation by 64.7% and enabling 77% of users to complete setup within one hour, transforming a compliance-heavy process into a fast and intuitive experience. I also built and scaled Tongo’s design foundation—brand identity, visual guidelines, and a scalable design system—that reduced design-to-development time by 30% and enabled AI-assisted prototyping for faster product validation, and I have led UX strategy and end-to-end design for major projects like festival sites and cross-functional product initiatives.

Karin Maldonado

Product Designer, Brand Designer, UX Designer, +2

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I'm Karin Maldonado, a Digital Product Designer with a passion for turning complex problems into simple, intuitive experiences. I led the redesign of Tongo’s onboarding flow, boosting user activation by 64.7% and enabling 77% of users to complete setup within one hour, transforming a compliance-heavy process into a fast and intuitive experience. I also built and scaled Tongo’s design foundation—brand identity, visual guidelines, and a scalable design system—that reduced design-to-development time by 30% and enabled AI-assisted prototyping for faster product validation, and I have led UX strategy and end-to-end design for major projects like festival sites and cross-functional product initiatives.…I'm Karin Maldonado, a Digital Product Designer with a passion for turning complex problems into simple, intuitive experiences. I led the redesign of Tongo’s onboarding flow, boosting user activation by 64.7% and enabling 77% of users to complete setup within one hour, transforming a compliance-heavy process into a fast and intuitive experience. I also built and scaled Tongo’s design foundation—brand identity, visual guidelines, and a scalable design system—that reduced design-to-development time by 30% and enabled AI-assisted prototyping for faster product validation, and I have led UX strategy and end-to-end design for major projects like festival sites and cross-functional product initiatives.

Available to hire

I’m Karin Maldonado, a Digital Product Designer with a passion for turning complex problems into simple, intuitive experiences. I led the redesign of Tongo’s onboarding flow, boosting user activation by 64.7% and enabling 77% of users to complete setup within one hour, transforming a compliance-heavy process into a fast and intuitive experience.

I also built and scaled Tongo’s design foundation—brand identity, visual guidelines, and a scalable design system—that reduced design-to-development time by 30% and enabled AI-assisted prototyping for faster product validation, and I have led UX strategy and end-to-end design for major projects like festival sites and cross-functional product initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Italian

Fluent

French

Intermediate

Work Experience

Digital Product Designer at Dialogue Days Festival

August 1, 2024 - August 1, 2024

Owned the UX strategy and end-to-end design of the festival’s official website, ensuring consistency across visuals, content structure, and CMS implementation. Co-led planning and execution of a 3-day international design festival with 12.7K+ visitors, coordinating logistics, project reviews, student teams, and collaborations with speakers from Google, IBM, Accenture Song, and more.

Digital Product Designer Intern at Design Dialogue Days Festival

August 1, 2024 - August 1, 2024

Owned the UX strategy and end-to-end design of the festival’s official website, ensuring consistency across visual design, content structure, and CMS implementation. Co-led the planning and execution of a 3-day international design festival with 12.7K+ visitors, coordinating logistics, organizing project reviews, assisting student teams, and collaborating with speakers from Google, IBM, Accenture Song, and more.

Product & Brand Designer at Tongo Financial Inc.

May 20, 2024 - November 10, 2025

Owned and led the redesign of Tongo’s onboarding flow, the platform's most business-critical experience, boosting user activation by 64.7% and enabling 77% of users to complete setup within one hour, transforming a compliance-heavy process into a fast and intuitive experience. Built and scaled Tongo’s design foundation by creating the brand identity, visual guidelines, and a scalable design system that reduced design-to-development time by 30% and enabled AI-assisted prototyping for faster product validation.

Product & Brand Designer at Tongo Financial Inc.

May 1, 2024 - November 10, 2025

Owned and led the redesign of Tongo’s onboarding flow, the platform’s most business-critical experience, boosting user activation by 64.7% and enabling 77% of users to complete setup within one hour, transforming a compliance-heavy process into a fast and intuitive experience. Built and scaled Tongo’s design foundation, creating the brand identity, visual guidelines, and a scalable design system that reduced design-to-development time by 30% and enabled AI-assisted prototyping for faster product validation.

Digital Product Designer Intern at Corona

July 1, 2021 - July 1, 2021

Increased sales of e-commerce products by 20% by conducting A/B user testing informed by SEO data. Contributed to the development of groundbreaking digital products and e-commerce features by collaborating on cross-functional UX projects across three teams. Streamlined UI reviews and saved 10 weekly hours by designing and implementing a corporate portal page with design system guidelines.

UX Designer at Movistar Telefónica (Smart Agro Program)

December 1, 2020 - December 1, 2020

Conducted user research across the agricultural value chain, uncovering a 10% ad option gap and informing key design decisions. Designed and tested a more accessible application for users with low literacy levels through rapid, iterative prototyping. Boosted usability by 20% after spending one month in the field, refining the product hands‑on with farmers.