Hi, I’m Alejandra a bilingual visual artist specializing in illustration, 3D design and digital storytelling. I thrive on turning ideas into engaging visuals and intuitive experiences that connect brands with their audiences. I combine traditional drawing with digital painting, video editing, and UX-informed prototyping to craft compelling narratives for social media, editorial projects, and education. I’m passionate about collaborating on cohesive brand identities and high-quality artifacts that tell a story.

Alejandra Gutiérrez Moreno

Hi, I’m Alejandra a bilingual visual artist specializing in illustration, 3D design and digital storytelling. I thrive on turning ideas into engaging visuals and intuitive experiences that connect brands with their audiences. I combine traditional drawing with digital painting, video editing, and UX-informed prototyping to craft compelling narratives for social media, editorial projects, and education. I’m passionate about collaborating on cohesive brand identities and high-quality artifacts that tell a story.

Available to hire

Hi, I’m Alejandra a bilingual visual artist specializing in illustration, 3D design and digital storytelling. I thrive on turning ideas into engaging visuals and intuitive experiences that connect brands with their audiences.

I combine traditional drawing with digital painting, video editing, and UX-informed prototyping to craft compelling narratives for social media, editorial projects, and education. I’m passionate about collaborating on cohesive brand identities and high-quality artifacts that tell a story.

See more

Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Graphic Designer at Ustáriz & Abogados
July 1, 2024 - Present
Design and prototyping of web applications with a focus on user experience (UX), ensuring intuitive and user-friendly interfaces. Responsible for the attractive and professional design of corporate presentations and the creation of visual content for social media aligned with brand identity. Production of audiovisual content, including video recording and editing. Coordination and comprehensive management of department projects, ensuring the achievement of objectives, deadlines, and quality standards.
Freelance Illustrator at Independent Work
December 31, 2025 - July 21, 2025
Development of custom illustrations in various styles and formats. Creation of characters, scenes, and visual concepts. Proficient in both digital and traditional techniques, with a strong focus on detail, visual storytelling, and aesthetic consistency.
Editorial Design and Layout at Independent Work
December 31, 2023 - July 21, 2025
Editorial design and layout for independent projects. Skilled in creating visual narratives that include illustration, image and text layout, cover design, and character creation.
Freelance Video Editing at Commissions
December 31, 2023 - July 21, 2025
Editing of corporate videos, ensuring a logical and well-structured narrative to visually communicate coherent messages.
Professional Internship at Casa Fuego / Papel Caliente
November 30, 2022 - July 21, 2025
Creation of graphic pieces and reels for social media, developing visually appealing content to promote the products and events of the Papel Caliente bookstore. Support in event mediation and logistics, as well as coordination of workshops and courses held at Casa Fuego. Assistance in the organization and curation of the Papel Caliente fair.
Graphic Designer at Ustáriz & Abogados
July 1, 2024 - Present
Design and prototyping of web applications with a focus on user experience (UX), ensuring intuitive and user-friendly interfaces. Responsible for the attractive and professional design of corporate presentations and the creation of visual content for social media aligned with brand identity. Production of audiovisual content, including video recording and editing. Coordination and comprehensive management of department projects, ensuring the achievement of objectives, deadlines, and quality standards.
Freelance Illustrator at Commissioned and Independent Work
January 1, 2022 - Present
Development of custom illustrations in various styles and formats. Creation of characters, scenes, and visual concepts. Proficient in both digital and traditional techniques, with a strong focus on detail, visual storytelling, and aesthetic consistency.
Editorial Design and Layout at Independent Work
December 31, 2023 - July 24, 2025
Editorial design and layout for independent projects. Skilled in creating visual narratives that include illustration, image and text layout, cover design, and character creation.
Freelance Video Editing at Commissions
December 31, 2023 - July 24, 2025
Editing of corporate videos, ensuring a logical and well-structured narrative to visually communicate coherent messages.
Professional Internship at Casa Fuego / Papel Caliente
November 30, 2022 - July 24, 2025
Creation of graphic pieces and reels for social media, developing visually appealing content to promote the products and events of the Papel Caliente bookstore. Support in event mediation and logistics, as well as coordination of workshops and courses held at Casa Fuego. Assistance in the organization and curation of the Papel Caliente fair.
Freelance Illustrator at Papel Caliente
July 1, 2022 - November 30, 2022
Creation of graphic pieces and reels for social media; content design for a bookstore; editing corporate videos to deliver coherent messages.
Freelance Visual Designer / Event Coordinator at Casa Fuego
January 1, 2023 - Present
Support in event mediation and logistics; coordination of workshops and courses held at Casa Fuego; organization and curation of Papel Caliente fair.
Freelance Illustrator at Independent / Freelance
January 1, 2019 - January 1, 2024
Editorial design and layout for independent projects; expressive illustration; 3D animation and digital design for social media; prototype development for web apps focused on UX.
Editorial Designer / Illustrator at Ustáriz & Abogados
July 1, 2024 - Present
Editorial design and layout; corporate presentations; visual content creation.
Freelance Visual Artist / Graphic Designer at Various Clients
January 1, 2019 - December 31, 2024
Freelance work in graphic design, editorial illustration, 3D animation, digital painting, and web app prototyping with a UX-focused approach. Created visual content aligned with brand identity and produced corporate visuals, social media assets, and educational materials.
Assistant / Curator - Papel Caliente Fair at Casa Fuego
July 1, 2022 - November 30, 2022
Assisted in organization and curation of the Papel Caliente fair; edited corporate videos and ensured a logical, well-structured narrative to visually convey coherent messages.
Freelance Illustrator / Designer at Bogotá Commissions
January 1, 2023 - December 31, 2023
Provided commissions for Bogotá (2023) involving illustration and design work across multiple projects and clients; contributed to branding, editorial layouts and visual storytelling.

Education

Visual Arts at Pontificia Universidad Javeriana
January 1, 2019 - December 31, 2024
Visual Arts at Pontificia Universidad Javeriana
January 1, 2019 - December 31, 2024
Diploma in 3D Animation at University of San Buena Aventura
January 1, 2023 - December 31, 2023
Bachelor's degree at Pontificia Universidad Javeriana
January 11, 2030 - February 25, 2026
Diploma in 3D Animation at Pontificia Universidad Javeriana
January 11, 2030 - March 24, 2026
Editorial Design and Layout at Independent Projects
January 11, 2030 - March 24, 2026
Diploma in 3D Animation at Visual Arts / 3D Animation program
January 11, 2030 - April 3, 2026
Graphic Design & Visual Arts Studies at Pontificia Universidad Javeriana / Universidad San Buenaventura
January 11, 2030 - April 3, 2026

Qualifications

Diploma in 3D Animation
January 1, 2023 - December 31, 2023
Color Theory: How to Apply It to Your Images
January 1, 2024 - December 31, 2024
Creating Expressive Characters for Animation
January 1, 2023 - December 31, 2023
Cinematic Digital Illustration with Photoshop
January 1, 2022 - December 31, 2022
Color Theory: How to Apply It to Your Images
January 1, 2024 - December 31, 2024
Creating Expressive Characters for Animation
January 1, 2023 - December 31, 2023
Cinematic Digital Illustration with Photoshop
January 1, 2022 - December 31, 2022
Diploma in 3D Animation
January 11, 2030 - April 3, 2026
Editorial Design & Layout Certification
January 11, 2030 - April 3, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Retail, Software & Internet, Other