Skills
Experience Level
Expert
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Lead Community Growth Strategist at Frow Colombia / Frow Coolture
September 1, 2021 - PresentLead community growth strategies across Meta platforms, TikTok, LinkedIn, Twitch and owned platforms (Discord & Telegram), achieving audience growth from 2K to 100K+ followers in key channels within 6 months. Build and manage high-engagement digital communities through strategic content, performance analysis and audience insights. Develop strategic copywriting and storytelling aligned with brand tone of voice to drive engagement and community activation. Collaborate with Paid Media team to develop conversion funnels, contributing to six-figure annual revenue growth across multiple brands. Provide digital strategy consulting for brands seeking to build and position their presence in the digital landscape, advising 100+ brands on content, community and growth strategies.
Shopify E-commerce Operations Manager at Frow Colombia
August 1, 2021 - March 1, 2022Managed Shopify e-commerce operations, including content, product positioning and digital optimization, for a high-traffic platform (40K+ monthly visits). Curated and scouted lifestyle, fashion, art and culture brands, supporting strategic partnerships and collaborations in the Latin American market. Identified and assessed potential clients for NFT-related content, supporting digital innovation initiatives. Developed and executed brand content strategies for the Frow Coolture platform. Planned and coordinated five annual thematic events for Coolture Shop, strengthening brand presence and community engagement. Created specialized content tailored to e-commerce and brand storytelling needs.
Project Manager at Frow Colombia / Frow Coolture
January 1, 2021 - August 1, 2021Led cross-functional teams responsible for achieving strategic objectives across Frow Coolture projects, Coolture Shop and NFT initiatives. Managed and allocated project resources to ensure delivery aligned with business goals. Oversaw project constraints and risk management across multiple initiatives. Identified market needs and growth opportunities in national and Latin American markets. Developed phygital strategies to strengthen brand positioning and audience engagement.
Communication & Marketing Intern at Frow Colombia
January 1, 2019 - January 1, 2020Soft Skills: Spanish (Native) English (C1 – Advanced). Assisted in the development of platform communications from its different environments (desktop web, mobile web, app) and social networks. Support in the digital marketing process. Attended sector events for coverage and reporting. First-level contact service and style advice requirements for users of the platform. Assisted in photo production for the platform. Curated brands and products for the platform, ensuring alignment with brand positioning and target audience. Scouted and maintained ongoing relationships with brands and designers. Developed content and marketing strategies to support e-commerce positioning and growth. Created and managed social media content across digital channels, scaling the community from 600 to 50K+ followers through strategic content and storytelling. Managed and updated e-commerce content across app, desktop and mobile web environments. Oversaw inventory management and reverse logistics processes.
Lead, Community Growth at Frow Colombia - Communications & Marketing
September 1, 2021 - PresentLead community growth strategies across Meta platforms, TikTok, LinkedIn, Twitch and owned community platforms (Discord & Telegram), achieving audience growth from 2K to 100K+ followers in key channels within 6 months. Build and manage high-engagement digital communities through strategic content, performance analysis and audience insights. Develop strategic copywriting and storytelling aligned with brand tone of voice to drive engagement and community activation. Collaborate with Paid Media team to develop conversion funnels, contributing to six-figure annual revenue growth across multiple brands. Provide digital strategy consulting for brands seeking to build and position their presence in the digital landscape, advising 100+ brands on content, community and growth strategies.
Shopify E-commerce Manager at Frow Colombia - Shopify Operations
August 1, 2021 - March 1, 2022Managed Shopify e-commerce operations, including content, product positioning and digital optimization, for a high-traffic platform (40K+ monthly visits). Curated and scouted lifestyle, fashion, art and culture brands, supporting strategic partnerships and collaborations in the Latin American market. Identified and assessed potential clients for NFT-related content, supporting digital innovation initiatives. Developed and executed brand content strategies for the Frow Coolture platform. Planned and coordinated five annual thematic events for Coolture Shop, strengthening brand presence and community engagement. Created specialized content tailored to e-commerce and brand storytelling needs.
Creative Coordinator at Frow Colombia
January 1, 2021 - August 31, 2021Led cross-functional teams responsible for achieving strategic objectives across Frow Coolture projects, Coolture Shop and NFT initiatives. Managed and allocated project resources to ensure delivery aligned with business goals. Oversaw project constraints and risk management across multiple initiatives. Identified market needs and growth opportunities in national and Latin American markets. Developed phygital strategies to strengthen brand positioning and audience engagement.
Communications & Marketing Intern at Frow Colombia
December 1, 2019 - December 31, 2020Assisted in the development of platform communications from its different environments (desktop web, mobile web, app) and social networks. Supported in the digital marketing process. Attended sector events for coverage and reporting. Provided first-level contact service and styling advice requirements for users of the platform. Assisted in the description of products of the brands to be uploaded on the platform. Assisted in photo production for the platform. Curated brands and products for the platform, ensuring alignment with brand positioning and target audience. Scouted and maintained ongoing relationships with brands and designers. Developed content and marketing strategies to support e-commerce positioning and growth. Created and managed social media content across digital channels, scaling the community from 600 to 50K+ followers through strategic content and storytelling. Managed and updated e-commerce content across app, desktop and mobile web environments. Oversaw inventory ma
Education
Bachelor International Business Administration at Universidad del Rosario
January 11, 2030 - January 1, 2011Fashion Marketing Diploma at La Salle College Montreal
January 1, 2014 - January 1, 2015High School at Colegio El Carmen Teresiano
January 11, 2030 - January 1, 2011Technological Level - Fashion Marketing & Communication at La Salle College Bogotá
January 1, 2012 - January 1, 2016Bachelor International Business Administration at Universidad del Rosario
January 1, 2011 - March 27, 2026High School at La Salle College Bogotá
January 1, 2012 - January 1, 2016Fashion Marketing Diploma at La Salle College Montreal
January 1, 2014 - January 1, 2015High School at Colegio El Carmen Teresiano, Cúcuta
January 11, 2030 - March 27, 2026Qualifications
Fashion Marketing Diploma
January 1, 2014 - January 1, 2015Intensive English Course
January 11, 2030 - March 27, 2026Bachelor International Business Administration
January 1, 2011 - March 27, 2026Industry Experience
Media & Entertainment, Software & Internet, Education, Retail, Professional Services
Skills
Experience Level
Expert
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