Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Malek Mellouli, a Social & Paid Media Manager with experience in luxury, fashion, and events. I specialize in 360° digital strategies, content creation, and managing international campaigns across paid media, social, influencer collaborations, PR and events. I thrive on building cohesive brand narratives that resonate across markets while delivering measurable results. I’m passionate about leading creative and data-driven projects that boost performance, protect brand image, and maximize ROI. I enjoy partnering with fashion and lifestyle brands worldwide to develop innovative campaigns, drive growth, and elevate brand presence in competitive landscapes.…I’m Malek Mellouli, a Social & Paid Media Manager with experience in luxury, fashion, and events. I specialize in 360° digital strategies, content creation, and managing international campaigns across paid media, social, influencer collaborations, PR and events. I thrive on building cohesive brand narratives that resonate across markets while delivering measurable results. I’m passionate about leading creative and data-driven projects that boost performance, protect brand image, and maximize ROI. I enjoy partnering with fashion and lifestyle brands worldwide to develop innovative campaigns, drive growth, and elevate brand presence in competitive landscapes.

Malek Mellouli

Content Creator, Brand Strategist, Marketing Strategist, +2





I’m Malek Mellouli, a Social & Paid Media Manager with experience in luxury, fashion, and events. I specialize in 360° digital strategies, content creation, and managing international campaigns across paid media, social, influencer collaborations, PR and events. I thrive on building cohesive brand narratives that resonate across markets while delivering measurable results. I’m passionate about leading creative and data-driven projects that boost performance, protect brand image, and maximize ROI. I enjoy partnering with fashion and lifestyle brands worldwide to develop innovative campaigns, drive growth, and elevate brand presence in competitive landscapes.…I’m Malek Mellouli, a Social & Paid Media Manager with experience in luxury, fashion, and events. I specialize in 360° digital strategies, content creation, and managing international campaigns across paid media, social, influencer collaborations, PR and events. I thrive on building cohesive brand narratives that resonate across markets while delivering measurable results. I’m passionate about leading creative and data-driven projects that boost performance, protect brand image, and maximize ROI. I enjoy partnering with fashion and lifestyle brands worldwide to develop innovative campaigns, drive growth, and elevate brand presence in competitive landscapes.

Available to hire

I’m Malek Mellouli, a Social & Paid Media Manager with experience in luxury, fashion, and events. I specialize in 360° digital strategies, content creation, and managing international campaigns across paid media, social, influencer collaborations, PR and events. I thrive on building cohesive brand narratives that resonate across markets while delivering measurable results.

I’m passionate about leading creative and data-driven projects that boost performance, protect brand image, and maximize ROI. I enjoy partnering with fashion and lifestyle brands worldwide to develop innovative campaigns, drive growth, and elevate brand presence in competitive landscapes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

English

Fluent

French

Advanced

German

Beginner

Work Experience

Paid Media Manager – Freelance at L’Entropiste

May 31, 2025 - May 31, 2025

Grew the brand’s digital presence: +8,000 followers and +300% engagement in 3 months. Defined a cohesive brand identity online, generating €3,500+ sales in 2 months. Co-created the brand concept and led its creative direction from inception. Designed exhibitions, supervised photoshoots, and co-organized artistic events.

Co-Founder & Marketing Director at ALI’S Atelier

February 1, 2025 - November 6, 2025

Co-created the brand and defined its strategic positioning and visual identity. Developed and led the 360° marketing strategy (paid media, social media, influence, PR, events). Launched and managed advertising campaigns, monitored KPIs, and optimized ROI. Directed content creation: storytelling, art direction of photoshoots, and digital production. Supervised strategic partnerships and collaborations with fashion & lifestyle players.

Social Media Manager – Internship at erable

August 31, 2024 - August 31, 2024

Created and managed official social media channels (0 → 100+ assets delivered). Developed social media strategies, guidelines, and templates for the brand. Directed SEO strategy: improved site efficiency by +20% in one month. Contributed to the acquisition and rebranding of WeDoGood (marketing & design).

Global Marketing Coordinator – Freelance at Hult Prize Foundation

September 30, 2023 - September 30, 2023

Managed a team of 4 during the Global Accelerator (Boston) and Global Finals (NYC, Paris). Live-covered events featuring 30+ global experts and 25 startups in competition. Increased reach and engagement by +146% and +210% on social media. Led digital presence at events attended by Bill Clinton, Stella McCartney, and Miss Universe.

EMENA Marketing Coordinator – Freelance at Hult Prize Foundation

June 30, 2022 - June 30, 2022

Produced monthly reports for 250+ regional programs. Directed marketing campaigns and event coverage in Istanbul, Tunis, and Lisbon. Managed official social media channels and produced 500+ content pieces. Trained and supervised 100+ volunteers for 50+ international summits. Implemented SOPs and communication guidelines for digital and interviews.

Marketing Intern – Internship at McCann

January 1, 2020 - January 1, 2020

Participated in creating ad campaigns (clients: Orange). Contributed to PR event management. Conducted competitive benchmarking studies.