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Hi, I'm Manuel Alejandro, a creative and strategy-led content specialist with over four years of experience in social media, digital marketing, and brand storytelling. I love crafting compelling content and leading creative teams to develop cross-platform strategies that truly make an impact. Currently, I manage global content for Udemy's organic social accounts, reaching over 10 million followers. I thrive on collaboration and enjoy translating insights into meaningful audience engagement. When I'm not creating content, I enjoy staying connected with the latest trends and experimenting with new digital tools to keep my work fresh and engaging.…Hi, I'm Manuel Alejandro, a creative and strategy-led content specialist with over four years of experience in social media, digital marketing, and brand storytelling. I love crafting compelling content and leading creative teams to develop cross-platform strategies that truly make an impact. Currently, I manage global content for Udemy's organic social accounts, reaching over 10 million followers. I thrive on collaboration and enjoy translating insights into meaningful audience engagement. When I'm not creating content, I enjoy staying connected with the latest trends and experimenting with new digital tools to keep my work fresh and engaging.

Manuel Alejandro Carsellé Castelló

Social Media Manager, Content Creator, Content Strategist, +2

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Hi, I'm Manuel Alejandro, a creative and strategy-led content specialist with over four years of experience in social media, digital marketing, and brand storytelling. I love crafting compelling content and leading creative teams to develop cross-platform strategies that truly make an impact. Currently, I manage global content for Udemy's organic social accounts, reaching over 10 million followers. I thrive on collaboration and enjoy translating insights into meaningful audience engagement. When I'm not creating content, I enjoy staying connected with the latest trends and experimenting with new digital tools to keep my work fresh and engaging.…Hi, I'm Manuel Alejandro, a creative and strategy-led content specialist with over four years of experience in social media, digital marketing, and brand storytelling. I love crafting compelling content and leading creative teams to develop cross-platform strategies that truly make an impact. Currently, I manage global content for Udemy's organic social accounts, reaching over 10 million followers. I thrive on collaboration and enjoy translating insights into meaningful audience engagement. When I'm not creating content, I enjoy staying connected with the latest trends and experimenting with new digital tools to keep my work fresh and engaging.

Available to hire

Hi, I’m Manuel Alejandro, a creative and strategy-led content specialist with over four years of experience in social media, digital marketing, and brand storytelling. I love crafting compelling content and leading creative teams to develop cross-platform strategies that truly make an impact. Currently, I manage global content for Udemy’s organic social accounts, reaching over 10 million followers.

I thrive on collaboration and enjoy translating insights into meaningful audience engagement. When I’m not creating content, I enjoy staying connected with the latest trends and experimenting with new digital tools to keep my work fresh and engaging.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

German

Intermediate

Work Experience

Sr. Organic Social Associate (Global) at Udemy

March 1, 2025 - Present

Managed end-to-end content for Udemy's global organic social accounts, serving over 3 million followers. Collaborated cross-departmentally to shape global content strategy, ensuring alignment with brand voice and performance goals. Produced platform-specific content including video, copy, and visuals, and led the launch of Udemy’s TikTok presence. Monitored and analyzed performance metrics to optimize engagement and reach. Key achievement includes leading the strategy and execution for TikTok launch which significantly expanded global audience engagement.

Content Manager (Retail & Lifestyle Brands) at DDB México

February 28, 2025 - July 21, 2025

Led planning and ideation for organic and paid media campaigns, executing creative content across multiple channels including copy, video, static, and digital formats. Supervised and collaborated with designers and editors to maintain brand consistency and storytelling quality. Presented campaign strategies to clients and coordinated with media agencies to ensure campaign delivery. Achieved full-cycle production successes that boosted engagement and sales for top-tier clients.

Social Media & Content Manager at @BorregosGaming, Tecnológico de Monterrey

May 1, 2024 - July 21, 2025

Developed and published original content across multiple platforms. Managed and led creative teams while maintaining hands-on roles in video editing, copywriting, and content production. Adapted strategies based on engagement metrics and audience feedback, successfully scaling the Borregos Gaming brand presence within Mexico's collegiate esports space.

Community Manager & Content Creator at GGTech LATAM

February 28, 2022 - July 21, 2025

Managed social media channels and community engagement strategies. Created visual and written content that increased total followers by over 100,000. Executed engagement plans that fostered active audience interaction and retention, significantly growing GGTech LATAM’s organic social media following and establishing an engaged community across key LATAM gaming platforms.