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Strategic Marketing Specialist with 7+ years of diverse experience across global agencies, B2B SaaS, and entrepreneurial ventures. I specialize in transforming brand presence by bridging the gap between creative storytelling and data-driven performance to deliver scalable social media solutions Specialties: Content creation (“viral” videos) Generating MQLs through paid ads Planning yearly marketing calendars Developing data-driven social media strategies 360 campaign content creation and content execution Community management & engagement…Strategic Marketing Specialist with 7+ years of diverse experience across global agencies, B2B SaaS, and entrepreneurial ventures. I specialize in transforming brand presence by bridging the gap between creative storytelling and data-driven performance to deliver scalable social media solutions Specialties: Content creation (“viral” videos) Generating MQLs through paid ads Planning yearly marketing calendars Developing data-driven social media strategies 360 campaign content creation and content execution Community management & engagement

Maliha Khan

Digital Marketer, Social Media Manager, Content Strategist, +2

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Strategic Marketing Specialist with 7+ years of diverse experience across global agencies, B2B SaaS, and entrepreneurial ventures. I specialize in transforming brand presence by bridging the gap between creative storytelling and data-driven performance to deliver scalable social media solutions Specialties: Content creation (“viral” videos) Generating MQLs through paid ads Planning yearly marketing calendars Developing data-driven social media strategies 360 campaign content creation and content execution Community management & engagement…Strategic Marketing Specialist with 7+ years of diverse experience across global agencies, B2B SaaS, and entrepreneurial ventures. I specialize in transforming brand presence by bridging the gap between creative storytelling and data-driven performance to deliver scalable social media solutions Specialties: Content creation (“viral” videos) Generating MQLs through paid ads Planning yearly marketing calendars Developing data-driven social media strategies 360 campaign content creation and content execution Community management & engagement

Available to hire

Strategic Marketing Specialist with 7+ years of diverse
experience across global agencies, B2B SaaS, and
entrepreneurial ventures. I specialize in transforming brand
presence by bridging the gap between creative storytelling
and data-driven performance to deliver scalable social media
solutions

Specialties:

Content creation (“viral” videos)

Generating MQLs through paid ads

Planning yearly marketing calendars

Developing data-driven social media strategies

360 campaign content creation and content execution

Community management & engagement

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Urdu

Advanced

Arabic

Beginner

Work Experience

Digital Media & Marketing Specialist at Cubertin C. (Fit Track & Home Health)

January 1, 2023 - January 1, 2024

Content strategy & execution; produced blogs, landing pages, and campaign messaging across social and web channels. Wrote short-form video scripts, translated insights into engaging social content, and repurposed long-form video into digital assets. Supported executive thought leadership on LinkedIn; managed SEO and website optimization; analyzed performance and produced reports. Led the company podcast from planning to production.

Social Media & Marketing Specialist at Cubertin C. (Fit Track & Home Health)

January 1, 2022 - January 1, 2023

Translated health data into engaging social content; produced 200K+ organic views; coordinated influencer partnerships and campaign assets; collaborated with product, marketing, and engineering teams to align messaging; optimized Instagram engagement.

Social Media & Marketing Manager at Modern Living

January 1, 2021 - January 1, 2022

Managed editorial calendars and coordinated digital content for ongoing marketing campaigns; grew Instagram following; conducted performance analysis and competitor benchmarking; supported paid media and lifecycle messaging.

Social Media & Marketing Account Manager at WSF Creative

January 1, 2017 - January 1, 2019

Led social content for luxury brands; coordinated regional launches with PR and media teams; partnered with product, engineering, and marketing to align campaign messaging and assets; used analytics to drive growth.