Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Maliha Rohail, a marketing expert with a focus on social media. With 8+ years of experience leading integrated, data-driven marketing initiatives across the UAE and international markets. I excel at turning business objectives into measurable outcomes through multi-channel campaigns, content marketing, and strong stakeholder alignment. I’m passionate about building brands, driving engagement, and delivering results with a clear, customer-focused narrative. I thrive in fast-paced environments, empower cross-functional teams, and partner closely with Sales, Product, HR, and Leadership to fuel growth while preserving brand voice and customer experience. In my spare time I explore fragrance storytelling through independent content projects, lean into social listening to protect brand reputation, and continuously experiment with new marketing tech and data-driven insights to strengthen the story we tell online.…Hi, I’m Maliha Rohail, a marketing expert with a focus on social media. With 8+ years of experience leading integrated, data-driven marketing initiatives across the UAE and international markets. I excel at turning business objectives into measurable outcomes through multi-channel campaigns, content marketing, and strong stakeholder alignment. I’m passionate about building brands, driving engagement, and delivering results with a clear, customer-focused narrative. I thrive in fast-paced environments, empower cross-functional teams, and partner closely with Sales, Product, HR, and Leadership to fuel growth while preserving brand voice and customer experience. In my spare time I explore fragrance storytelling through independent content projects, lean into social listening to protect brand reputation, and continuously experiment with new marketing tech and data-driven insights to strengthen the story we tell online.

Maliha Rohail

Marketing Strategist, Brand Strategist, Growth Marketer, +2





Hi, I’m Maliha Rohail, a marketing expert with a focus on social media. With 8+ years of experience leading integrated, data-driven marketing initiatives across the UAE and international markets. I excel at turning business objectives into measurable outcomes through multi-channel campaigns, content marketing, and strong stakeholder alignment. I’m passionate about building brands, driving engagement, and delivering results with a clear, customer-focused narrative. I thrive in fast-paced environments, empower cross-functional teams, and partner closely with Sales, Product, HR, and Leadership to fuel growth while preserving brand voice and customer experience. In my spare time I explore fragrance storytelling through independent content projects, lean into social listening to protect brand reputation, and continuously experiment with new marketing tech and data-driven insights to strengthen the story we tell online.…Hi, I’m Maliha Rohail, a marketing expert with a focus on social media. With 8+ years of experience leading integrated, data-driven marketing initiatives across the UAE and international markets. I excel at turning business objectives into measurable outcomes through multi-channel campaigns, content marketing, and strong stakeholder alignment. I’m passionate about building brands, driving engagement, and delivering results with a clear, customer-focused narrative. I thrive in fast-paced environments, empower cross-functional teams, and partner closely with Sales, Product, HR, and Leadership to fuel growth while preserving brand voice and customer experience. In my spare time I explore fragrance storytelling through independent content projects, lean into social listening to protect brand reputation, and continuously experiment with new marketing tech and data-driven insights to strengthen the story we tell online.

Available to hire

Hi, I’m Maliha Rohail, a marketing expert with a focus on social media. With 8+ years of experience leading integrated, data-driven marketing initiatives across the UAE and international markets. I excel at turning business objectives into measurable outcomes through multi-channel campaigns, content marketing, and strong stakeholder alignment. I’m passionate about building brands, driving engagement, and delivering results with a clear, customer-focused narrative.

I thrive in fast-paced environments, empower cross-functional teams, and partner closely with Sales, Product, HR, and Leadership to fuel growth while preserving brand voice and customer experience. In my spare time I explore fragrance storytelling through independent content projects, lean into social listening to protect brand reputation, and continuously experiment with new marketing tech and data-driven insights to strengthen the story we tell online.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Manager at Data Flow Group, UAE

July 1, 2022 - Present

Lead end-to-end marketing strategy across content, social media, email, events, and internal communications, supporting business growth across GCC and global markets. Increased brand visibility by 150% YoY, strengthening Data Flow Group's position as a global leader in background verification. Own and manage internal communications strategy, ensuring consistent messaging across leadership updates, company-wide announcements, campaigns, and changes in initiatives. Manage and curate the corporate intranet, overseeing content structure, updates, announcements, and employee-facing resources to improve accessibility and engagement. Develop and execute employee engagement campaigns, including leadership communications, internal newsletters, town halls, and culture-driven initiatives aligned with company values. Drove 33% growth in LinkedIn followers and 150% YoY increase in organic engagement through data-led content strategy. Planned and executed global event marketing for Arab Health, IAMR

Marketing Manager – Partnerships at TrueProfile.io (Powered by Data Flow)

July 1, 2022 - Present

Own end-to-end marketing for all external partners, serving as the central marketing lead for recruitment agencies, education providers, and health care institutions. Develop and execute partner go-to-market and co-branded campaigns, ensuring brand alignment, partner enablement, and lead generation. Lead B2B2C and community-driven marketing, building and engaging a network of 20,000+ health care professionals across multiple regions. Collaborate cross-functionally with Sales, Partnerships, Product, and Operations to support partner onboarding, campaign performance, and growth.

Social Media Manager at Above Digital – UAE (Client Accounts)

October 1, 2019 - June 30, 2022

Led multi-channel marketing strategies (SEO, SEM, PPC, Meta Ads, email, social media) for 17 client accounts, aligned to business and growth objectives. Drove 150–200% growth in social media communities, increasing engagement by 58% and content views by 120%. Built and led the social media division, managing a team of 6 marketers and overseeing strategy, execution, and performance. Contributed directly to agency growth by securing two major client accounts and strengthening long-term client relationships.

Social Media Executive at Tawjeeh – MOHRE, UAE

October 1, 2017 - September 30, 2018

Supported government-led social media marketing initiatives to improve applicant journey and understanding of labor and visa processes. Created and managed educational, explainer, and awareness content across social media platforms to simplify complex procedures. Collaborated with internal stakeholders to ensure accurate, compliant, and user-focused communication.

Passion Project – Independent Fragrance Content Creation at Independent Fragrance Content Creation

October 1, 2025 - Present

Manage an independent digital content project centered on fragrance and consumer storytelling. Create and analyze short-form content focusing on product narratives, trend interpretation, and audience engagement. Apply insights from content performance, audience behavior, and platform optimization to strengthen data-driven marketing and brand storytelling. Maintain a consistent content calendar and engagement approach, reinforcing the transfer of discipline, creativity, and analytic thinking to corporate marketing.