Available to hire
Product designer specializing in growth and end-to-end product experiences—from onboarding and pricing to checkout and web landing pages. I design for measurable outcomes across consumer subscription and B2B platforms, leveraging experimentation to improve trial-to-paid conversion, RPU, and revenue.
I’ve led redesigns that doubled revenue in months, launched new B2B SaaS and sales experiences, and built dynamic cancellation and pricing flows (family plans and microtransactions). I also offer fractional product design consulting for early-stage startups, shaping product and business strategy from day one.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
French
Advanced
Italian
Fluent
Work Experience
Product Design Consultant at Startups
January 1, 2023 - PresentProviding product design services for early-stage startups. Establishing design systems, shaping product and business strategy from day zero, and acting as both a fractional partner and foundational designer.
Lead Product Designer, Growth at BetterSleep
January 1, 2023 - PresentDesigning end-to-end solutions for more than 65M+ users, including new AI features, onboarding experiences, interactive web ads landing pages, pricing strategies, and partnerships. Redesigned in-app partnerships flows and visuals, doubling revenue in 2 months. Designed and launched BetterSleep’s first B2B platform, including a SaaS portal and sales page. Led zero-to-one growth initiatives such as a new flow for dynamic cancellations and new pricing plans (family plans and microtransactions). Drove web growth experiments for homepage and ads landing pages to increase trial-to-paid rate by 127%, RPU by 291%, and free-to-trial by 44%. Redesigned checkout to increase trial-to-paid rate by 82%, RPU by 79%, and free-to-trial by 14%.
UI Designer at Jobtech
January 30, 2022 - May 27, 2023Helped scaling Jobtech from startup to scale-up by creating responsive interfaces and optimizing user interactions for 7 recruiting portals and SaaS, leading to a growth of 150% since 2021 and €10M profit per quarter (was €1.6M when I joined). Initiated rebranding, created a new visual language, and design system elements.
Education
BSc Product Design at University of Bologna
January 11, 2030 - November 14, 2025Growth Series at Reforge
January 1, 2024 - January 1, 2024Interactive Systems Design at USASK (Canada)
January 11, 2030 - November 14, 2025Engineering and Product Design at US (Spain)
January 11, 2030 - November 14, 2025BSc Product Design at University of Bologna
January 11, 2030 - November 14, 2025Growth Series — Driving Growth with User Psychology; Consumer Subscription Growth; Monetization & Pricing at Reforge
January 1, 2024 - November 14, 2025Bsc Industrial Design (completed credits) at University of Bologna
January 1, 2020 - January 1, 2022Study abroad scholarship - Interactive Systems Design at USASK (Canada)
January 11, 2030 - August 27, 2026Study abroad scholarship - Engineering and Product Design at US (Spain)
January 11, 2030 - August 27, 2026Qualifications
Growth Series - Driving Growth with User Psychology, Consumer Subscription Growth, Monetization & Pricing
January 1, 2024 - January 1, 2024Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Education, Retail
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