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I am an award-winning performance marketing professional with over 12 years of experience partnering with global brands across industries. I specialize in strategy, execution, and optimization to drive revenue, media performance, and engagement. I excel at building omni-channel campaigns, leading cross-functional teams, and delivering data-driven results. I thrive in fast-paced environments and enjoy mentoring colleagues and collaborating with agencies.…I am an award-winning performance marketing professional with over 12 years of experience partnering with global brands across industries. I specialize in strategy, execution, and optimization to drive revenue, media performance, and engagement. I excel at building omni-channel campaigns, leading cross-functional teams, and delivering data-driven results. I thrive in fast-paced environments and enjoy mentoring colleagues and collaborating with agencies.

Malik Sumrani

Marketing Strategist, Digital Marketer, Brand Strategist, +2

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I am an award-winning performance marketing professional with over 12 years of experience partnering with global brands across industries. I specialize in strategy, execution, and optimization to drive revenue, media performance, and engagement. I excel at building omni-channel campaigns, leading cross-functional teams, and delivering data-driven results. I thrive in fast-paced environments and enjoy mentoring colleagues and collaborating with agencies.…I am an award-winning performance marketing professional with over 12 years of experience partnering with global brands across industries. I specialize in strategy, execution, and optimization to drive revenue, media performance, and engagement. I excel at building omni-channel campaigns, leading cross-functional teams, and delivering data-driven results. I thrive in fast-paced environments and enjoy mentoring colleagues and collaborating with agencies.

Available to hire

I am an award-winning performance marketing professional with over 12 years of experience partnering with global brands across industries. I specialize in strategy, execution, and optimization to drive revenue, media performance, and engagement.

I excel at building omni-channel campaigns, leading cross-functional teams, and delivering data-driven results. I thrive in fast-paced environments and enjoy mentoring colleagues and collaborating with agencies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Manager at Kimberly-Clark

February 1, 2024 - Present

Led paid media strategy for enterprise brands across Baby & Childcare, Feminine & Adult Care, and Family Care. Collaborated on global initiatives such as DCO, Social Commerce, Personalization, measurement framework, taxonomy, DAM, and JBPs impacting 10+ markets. Managed agency partners for omni-channel campaigns and KPI setting. Developed the CX journey covering pre-purchase to post-purchase retention across CRM and Paid Media. Launched multicultural marketing programs to boost penetration and equity among new Canadians. Built dedicated omni-channel paid media strategies for retailers like Walmart, Loblaws, and Amazon. Established enterprise-wide measurement framework to enable data-driven decision making. Recognized with Canada Role Model Award; AI council member; ERG committee member.

Senior Digital Marketing Specialist at Staples

January 31, 2024 - October 20, 2025

Directed full-funnel media strategy for B2B and B2C campaigns across Google, Meta, Programmatic, Email, SMS, and Web. Exceeded revenue targets: 1.5x in 2022 and 1.75x in 2023; consistently achieved KPIs for CPA, CPC, ROI, and ROAS. Led the new channel taskforce to identify opportunities, plan investments and forecast outcomes; implemented SMS and Programmatic advertising. Executed omni-channel customer journeys across website and other touchpoints. Launched Meta Digital Circular delivering 3% incremental sales lift and 7x iROAS. Won Google Retail Excellence in Search award for SEM program for two consecutive years.

Social Media Director at Chizcomm (acquired by Genius Brands)

April 1, 2021 - October 20, 2025

Directed global social media strategy (organic and paid) for toys, games and licensing brands. Led a team of 4 and managed responsibilities for over 20 clients; oversaw strategy, execution and reporting.

International Marketing Specialist at Toronto Film School and Yorkville University

September 30, 2020 - October 20, 2025

Managed omni-channel campaigns (search, social, display, OLV, affiliate) across global student markets. Drove growth with international markets via localized media strategy, including Baidu and WeChat in China. Implemented personalized lead nurturing via Salesforce Marketing Cloud using churn modeling and segmentation.

Performance Marketing Director at 59 th Parallel

August 31, 2019 - October 20, 2025

Launched and managed strategy and execution for Nykaa and developed performance marketing strategies for key brands like L’Oréal, Lakme, Forest Essential, Dermalogica and Neutrogena. Responsibilities included creative strategy, audience segmentation, A/B testing and brand identity management. Tactics increased online impression share by 15% (3x prior year), 2x revenue, 30% improvement in CPC and 25% higher CTRs.

Social Media Head at Everymedia Technologies

May 31, 2017 - October 20, 2025

Developed award-winning video campaigns for Hyundai Motors and managed paid social and influencer programs for Revlon. Oversaw multi-product launches, organic/paid growth, and digital brand strategy.

Account Manager to Digital Marketing Head at Hands in Technology

December 31, 2015 - October 20, 2025

Executed paid media marketing activities for clients like Big Basket; managed day-to-day execution, strategy and measurement across campaigns.