Hey there! I'm all about creating designs that seamlessly blend into everyday life while leaving a lasting impression. It's a delicate dance between being extraordinary and relatable. I believe in the power of simplicity, where less is truly more. By carefully curating every detail, I strive to evoke a sense of trust, familiarity, and excitement in viewers. My designs are influenced by emerging trends, but I always infuse them with my unique voice and creativity. Let's collaborate and bring your vision to life with a design that captivates, connects, and leaves a lasting impact. --- Digital Graphic Designer | Foundr Magazine | Mar 2021 - Sep 2022 -Created visually stunning social media posts, resulting in a 4.6% increase in engagement and increased followers from 2.9 million to 3.6 million. -Designed eye-catching ad collaterals (PPC) for various platforms, such as Google, YouTube, Facebook, and Instagram, resulting in an 8% increase in click-through rates. -Developed branding and logos for online Foundr courses, enhancing the brand's online presence and driving course enrollments. Graphic Designer | Serendipity Arts Foundation | Aug 2020 - Jul 2021 -Coordinated and updated the company website, social media handles, and emails, ensuring consistent brand representation. -Developed branding for virtual art festivals [reaching over 200,000 people] and artists' grants -Created editorial content for press releases and marketing campaigns. Graphic Designer | One Page Spotlight | Mar 2020 - Dec 2020 -Implemented and managed marketing and design of promotional emails, social media, event and film posters, and product brochures. -Updated trend boards and initiated strategic adoptions for UI/UX design of the website, improving user experience and reducing bounce rates by 4%. Graphic Designer | Art Deco Mumbai | Nov 2019 - Feb 2020 -Created visually consistent concepts, including standees, E-invites, social media content (video and static), animated videos, illustrations, etc. -Developed and executed marketing and outreach strategy, maintaining strict deadlines. Graphic Design Contract | Avalon Labs | Jul 2019 - Sep 2019 -Managed social media channels and marketing for multiple apps and companies, reaching an overall audience of 50,000+ -Developed collateral such as display, marketing, and packaging materials, contributing to increased product visibility and sales.…

mallikajoshi11

Hey there! I'm all about creating designs that seamlessly blend into everyday life while leaving a lasting impression. It's a delicate dance between being extraordinary and relatable. I believe in the power of simplicity, where less is truly more. By carefully curating every detail, I strive to evoke a sense of trust, familiarity, and excitement in viewers. My designs are influenced by emerging trends, but I always infuse them with my unique voice and creativity. Let's collaborate and bring your vision to life with a design that captivates, connects, and leaves a lasting impact. --- Digital Graphic Designer | Foundr Magazine | Mar 2021 - Sep 2022 -Created visually stunning social media posts, resulting in a 4.6% increase in engagement and increased followers from 2.9 million to 3.6 million. -Designed eye-catching ad collaterals (PPC) for various platforms, such as Google, YouTube, Facebook, and Instagram, resulting in an 8% increase in click-through rates. -Developed branding and logos for online Foundr courses, enhancing the brand's online presence and driving course enrollments. Graphic Designer | Serendipity Arts Foundation | Aug 2020 - Jul 2021 -Coordinated and updated the company website, social media handles, and emails, ensuring consistent brand representation. -Developed branding for virtual art festivals [reaching over 200,000 people] and artists' grants -Created editorial content for press releases and marketing campaigns. Graphic Designer | One Page Spotlight | Mar 2020 - Dec 2020 -Implemented and managed marketing and design of promotional emails, social media, event and film posters, and product brochures. -Updated trend boards and initiated strategic adoptions for UI/UX design of the website, improving user experience and reducing bounce rates by 4%. Graphic Designer | Art Deco Mumbai | Nov 2019 - Feb 2020 -Created visually consistent concepts, including standees, E-invites, social media content (video and static), animated videos, illustrations, etc. -Developed and executed marketing and outreach strategy, maintaining strict deadlines. Graphic Design Contract | Avalon Labs | Jul 2019 - Sep 2019 -Managed social media channels and marketing for multiple apps and companies, reaching an overall audience of 50,000+ -Developed collateral such as display, marketing, and packaging materials, contributing to increased product visibility and sales.…

Available to hire

Hey there! I’m all about creating designs that seamlessly blend into everyday life while leaving a lasting impression. It’s a delicate dance between being extraordinary and relatable. I believe in the power of simplicity, where less is truly more. By carefully curating every detail, I strive to evoke a sense of trust, familiarity, and excitement in viewers. My designs are influenced by emerging trends, but I always infuse them with my unique voice and creativity. Let’s collaborate and bring your vision to life with a design that captivates, connects, and leaves a lasting impact.

Digital Graphic Designer | Foundr Magazine | Mar 2021 - Sep 2022

-Created visually stunning social media posts, resulting in a 4.6% increase in engagement and increased followers from 2.9 million to 3.6 million.
-Designed eye-catching ad collaterals (PPC) for various platforms, such as Google, YouTube, Facebook, and Instagram, resulting in an 8% increase in click-through rates.
-Developed branding and logos for online Foundr courses, enhancing the brand’s online presence and driving course enrollments.

Graphic Designer | Serendipity Arts Foundation | Aug 2020 - Jul 2021
-Coordinated and updated the company website, social media handles, and emails, ensuring consistent brand representation.
-Developed branding for virtual art festivals [reaching over 200,000 people] and artists’ grants
-Created editorial content for press releases and marketing campaigns.

Graphic Designer | One Page Spotlight | Mar 2020 - Dec 2020
-Implemented and managed marketing and design of promotional emails, social media, event and film posters, and product brochures.
-Updated trend boards and initiated strategic adoptions for UI/UX design of the website, improving user experience and reducing bounce rates by 4%.

Graphic Designer | Art Deco Mumbai | Nov 2019 - Feb 2020
-Created visually consistent concepts, including standees, E-invites, social media content (video and static), animated videos, illustrations, etc.
-Developed and executed marketing and outreach strategy, maintaining strict deadlines.

Graphic Design Contract | Avalon Labs | Jul 2019 - Sep 2019
-Managed social media channels and marketing for multiple apps and companies, reaching an overall audience of 50,000+
-Developed collateral such as display, marketing, and packaging materials, contributing to increased product visibility and sales.

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Language

English
Fluent
Hindi
Fluent
German
Intermediate

Work Experience

Add your work experience history here.

Education

Bachelor of Creative Arts at Srishti Manipal Institute of Art, Design and Technology
June 1, 2015 - July 1, 2019
Graduated with 8.7 GPA

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment
    uniE621 Menu For Mohan Ka Dhaba
    I had the privilege of working on the menu for Mohan Ka Dhaba, a restaurant I deeply admired. Recognizing their financial constraints, I offered my graphic design skills pro bono out of sheer love for their food and a desire to give back to those who nourished me daily. To begin, I engaged in detailed discussions to gather all the necessary menu information, including item descriptions and pricing. Given their limited familiarity with design, I took the opportunity to assist them in shaping their menu's overall look and feel. Conducting thorough design research, I presented them with various colour palettes, carefully selecting options that resonated with their cuisine and their preferences. It was important to ensure that the menu design not only reflected their brand but also appealed to their target audience. Beyond designing the menu, I extended my support to help them establish consistent pricing and refine their offerings. They appreciated the guidance as I assisted them in structuring their menu items effectively. My goal was to enhance their business by attracting more customers and enabling them to charge fair rates for their exceptional cuisine. Working on the menu for Mohan Ka Dhaba was not just a design project; it was an act of love and gratitude. It brought me joy to contribute to their success and witness the positive impact my design efforts had on their business.…
    uniE621 Ignite Your Digital Agency
    During my time at Foundr, I had the incredible opportunity to work on the "Ignite Your Digital Agency" course available at foundr.com/iyda-public-sp. As part of the team, I played a hands-on role in shaping its visual identity. I delved into the creative process by crafting various visual options and exploring logo iterations. It was an exciting journey to see one of my logo designs selected for the course. I also took charge of establishing a captivating color theme that resonated with the course's target audience. Maintaining consistency across Foundr's courses was essential. I made sure that the fonts and logo elements aligned seamlessly with the established guidelines. Within those boundaries, I injected fresh and captivating elements to create a unique visual experience. Once the branding was approved, my focus shifted to executing compelling marketing materials. From crafting engaging social media posts to designing impactful quote graphics and carousels, I aimed to captivate and inspire our audience. Additionally, I played a key role in developing persuasive PPC ads, strategically boosting course sales. Collaborating closely with the team, I brainstormed effective sales strategies and created stunning PPC ads. It was incredibly fulfilling to witness the direct impact of my design and marketing skills on the course's success.…
    uniE621 Dronex
    As the website designer for DroneX, I collaborated with clients in the UK and Poland, spanning various industries such as construction, aerial photography, and surveying. With a large team, our mission was to bring our vision to life by crafting a dynamic and user-centric website. Our target audience, including drone enthusiasts and industry professionals, inspired our design choices. To ensure a seamless user experience, we conducted extensive research and gathered feedback, shaping the website according to their needs and preferences. In addition, we prioritized SEO optimization, employing keyword research and best practices to boost visibility and organic reach. The end result? An immersive and visually captivating interface that facilitated effortless navigation, presenting DroneX's products and services in an engaging manner. This achievement not only showcases DroneX's expertise but also positions the company as a desirable employer within the evolving drone technology industry. I take great pride in working on this project, delivering an impactful online platform that resonates with the audience and drives business growth. View the website here - https://www.twine.net/signin…
    uniE621 Serendipity Arts Virtual
    My role - Lead Graphic Designer, Website Designer, Logo Design, Visual Identity 2020 marked a significant shift in the arts landscape, as we adapted to experiencing art through digital platforms. Embracing this transformation, I crafted a visual language for a prominent South Asian arts initiative, drawing inspiration from the nostalgic Windows 2.0 aesthetic. The vibrant, saturated colour palette and geometric elements pay homage to the early graphic-enabled operating systems that revolutionized desktop icons and graphics support. As a testament to the uniqueness of each project showcased at the festival, I designed custom icons, adding a personalized touch to the overall experience. This project not only showcased my creativity and attention to detail but also demonstrated my ability to infuse a contemporary event with a nostalgic twist. Please view the festival website here - https://www.twine.net/signin…
    uniE621 Capulus Beans
    As the graphic designer behind Capulus Beans Roasters, I've had the awesome opportunity to define the brand's visual identity, including logo design, typography, colour palette, graphics and website. Let's talk about the logo: a cool camel emblem that captures the spirit of Jaipur, the founder's hometown while representing the brand's adventurous vibes. It's about blending coffee culture and authenticity into one visually striking symbol that demands attention. I carefully curated a colour palette that's inspired by the vibrant atmosphere of Jaipur. It represents warmth, sophistication, and a touch of excitement. It's like sipping a premium cup of coffee – an experience that's rich, luxurious, and totally indulgent. I picked the Florensa font for headings, which adds a playful yet elegant touch. It's like that extra sprinkle of creativity that keeps things fresh. And for the body text, we use Visby – a geometric and bold font that keeps things simple and easy to read. I've also worked on the website and copywriting. With engaging content and a sleek design, we're making sure that visitors feel the Capulus Beans vibe from the moment they land on the site. It's all about inviting them into a world where exceptional coffee experiences await. Check out the complete brand guidelines here - https://www.twine.net/signin…
    uniE621 Foundr +
    I worked with the design team at Foundr to create a captivating sub-brand for our business education platform. Our main challenge was finding the right balance between preserving Foundr's look and giving it a fresh, modern feel for the launch of our new membership program, Foundr+. To achieve this, I introduced a modern gradient mesh that incorporated colours reminiscent of our existing courses, blending them together to create something entirely new. Alongside this, we revamped the typography, opting for a classic variation of Helvetica. However, we made some changes to the guidelines. For Foundr+, we used bold versions of Helvetica for headlines and avoided capital letters. Instead, we emphasized text using a linear gradient with the same colour scheme as the gradient mesh. The overall result is a clean and fresh look that exudes professionalism while also being fun and inviting. It perfectly represents Foundr's evolution and is sure to engage our audience. I worked on the logo, brand identity, and the website. View more at https://www.twine.net/signin…

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