Based in India, working everywhere. I specialise in branding and creative direction for luxury and lifestyle brands that want to feel specific rather than just premium. Fine arts background. Messy process. Clean results. Off the clock I'm probably underwater in the Andamans.…Based in India, working everywhere. I specialise in branding and creative direction for luxury and lifestyle brands that want to feel specific rather than just premium. Fine arts background. Messy process. Clean results. Off the clock I'm probably underwater in the Andamans.WWW…
Based in India, working everywhere. I specialise in branding and creative direction for luxury and lifestyle brands that want to feel specific rather than just premium. Fine arts background. Messy process. Clean results. Off the clock I'm probably underwater in the Andamans.…Based in India, working everywhere. I specialise in branding and creative direction for luxury and lifestyle brands that want to feel specific rather than just premium. Fine arts background. Messy process. Clean results. Off the clock I'm probably underwater in the Andamans.WWWW…
Available to hire
Based in India, working everywhere. I specialise in branding and creative direction for luxury and lifestyle brands that want to feel specific rather than just premium. Fine arts background. Messy process. Clean results. Off the clock I’m probably underwater in the Andamans.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Hindi
Fluent
German
Intermediate
Work Experience
Art Director at Leegality
October 1, 2024 - PresentArt Director at White Media Marketing
January 1, 2023 - January 1, 2024Directed full rebrand and major campaigns for global clients like Cartier, Bvlgari, AMD, Jagermeister, and many others.
Graphic Designer at Foundr Magazine
January 1, 2021 - January 1, 2023Created social, branding, and marketing assets to grow digital engagement.
Graphic Designer at Serendipity Arts
January 1, 2020 - January 1, 2021Designed branding and digital content for art festivals and cultural programs.
Graphic Designer at Art Deco Mumbai
January 1, 2019 - January 1, 2020Produced campaign visuals and social media design to expand audience reach.
Education
Bachelor of Creative Arts at Srishti Manipal Institute of Art, Design and Technology
June 1, 2015 - July 1, 2019Graduated with 8.7 GPA
Bachelor of Creative Arts at Srishti Manipal Institute of Art, Design and Technology
January 1, 2015 - January 1, 2019Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail
Menu For Mohan Ka Dhaba
I had the privilege of working on the menu for Mohan Ka Dhaba, a restaurant I deeply admired. Recognizing their financial constraints, I offered my graphic design skills pro bono out of sheer love for their food and a desire to give back to those who nourished me daily.
To begin, I engaged in detailed discussions to gather all the necessary menu information, including item descriptions and pricing. Given their limited familiarity with design, I took the opportunity to assist them in shaping their menu's overall look and feel.
Conducting thorough design research, I presented them with various colour palettes, carefully selecting options that resonated with their cuisine and their preferences. It was important to ensure that the menu design not only reflected their brand but also appealed to their target audience.
Beyond designing the menu, I extended my support to help them establish consistent pricing and refine their offerings. They appreciated the guidance as I assisted them in structuring their menu items effectively. My goal was to enhance their business by attracting more customers and enabling them to charge fair rates for their exceptional cuisine.
Working on the menu for Mohan Ka Dhaba was not just a design project; it was an act of love and gratitude. It brought me joy to contribute to their success and witness the positive impact my design efforts had on their business.…I had the privilege of working on the menu for Mohan Ka Dhaba, a restaurant I deeply admired. Recognizing their financial constraints, I offered my graphic design skills pro bono out of sheer love for their food and a desire to give back to those who nourished me daily.
To begin, I engaged in detailed discussions to gather all the necessary menu information, including item descriptions and pricing. Given their limited familiarity with design, I took the opportunity to assist them in shaping their menu's overall look and feel.
Conducting thorough design research, I presented them with various colour palettes, carefully selecting options that resonated with their cuisine and their preferences. It was important to ensure that the menu design not only reflected their brand but also appealed to their target audience.
Beyond designing the menu, I extended my support to help them establish consistent pricing and refine their offerings. They appreciated the guidance as I assisted them in structuring their menu items effectively. My goal was to enhance their business by attracting more customers and enabling them to charge fair rates for their exceptional cuisine.
Working on the menu for Mohan Ka Dhaba was not just a design project; it was an act of love and gratitude. It brought me joy to contribute to their success and witness the positive impact my design efforts had on their business.WW…
Ignite Your Digital Agency
During my time at Foundr, I had the incredible opportunity to work on the "Ignite Your Digital Agency" course available at foundr.com/iyda-public-sp. As part of the team, I played a hands-on role in shaping its visual identity.
I delved into the creative process by crafting various visual options and exploring logo iterations. It was an exciting journey to see one of my logo designs selected for the course. I also took charge of establishing a captivating color theme that resonated with the course's target audience.
Maintaining consistency across Foundr's courses was essential. I made sure that the fonts and logo elements aligned seamlessly with the established guidelines. Within those boundaries, I injected fresh and captivating elements to create a unique visual experience.
Once the branding was approved, my focus shifted to executing compelling marketing materials. From crafting engaging social media posts to designing impactful quote graphics and carousels, I aimed to captivate and inspire our audience. Additionally, I played a key role in developing persuasive PPC ads, strategically boosting course sales.
Collaborating closely with the team, I brainstormed effective sales strategies and created stunning PPC ads. It was incredibly fulfilling to witness the direct impact of my design and marketing skills on the course's success.…During my time at Foundr, I had the incredible opportunity to work on the "Ignite Your Digital Agency" course available at foundr.com/iyda-public-sp. As part of the team, I played a hands-on role in shaping its visual identity.
I delved into the creative process by crafting various visual options and exploring logo iterations. It was an exciting journey to see one of my logo designs selected for the course. I also took charge of establishing a captivating color theme that resonated with the course's target audience.
Maintaining consistency across Foundr's courses was essential. I made sure that the fonts and logo elements aligned seamlessly with the established guidelines. Within those boundaries, I injected fresh and captivating elements to create a unique visual experience.
Once the branding was approved, my focus shifted to executing compelling marketing materials. From crafting engaging social media posts to designing impactful quote graphics and carousels, I aimed to captivate and inspire our audience. Additionally, I played a key role in developing persuasive PPC ads, strategically boosting course sales.
Collaborating closely with the team, I brainstormed effective sales strategies and created stunning PPC ads. It was incredibly fulfilling to witness the direct impact of my design and marketing skills on the course's success.WW…
Dronex
As the website designer for DroneX, I collaborated with clients in the UK and Poland, spanning various industries such as construction, aerial photography, and surveying.
With a large team, our mission was to bring our vision to life by crafting a dynamic and user-centric website. Our target audience, including drone enthusiasts and industry professionals, inspired our design choices.
To ensure a seamless user experience, we conducted extensive research and gathered feedback, shaping the website according to their needs and preferences.
In addition, we prioritized SEO optimization, employing keyword research and best practices to boost visibility and organic reach.
The end result? An immersive and visually captivating interface that facilitated effortless navigation, presenting DroneX's products and services in an engaging manner.
This achievement not only showcases DroneX's expertise but also positions the company as a desirable employer within the evolving drone technology industry.
I take great pride in working on this project, delivering an impactful online platform that resonates with the audience and drives business growth.
View the website here - https://www.twine.net/signin…As the website designer for DroneX, I collaborated with clients in the UK and Poland, spanning various industries such as construction, aerial photography, and surveying.
With a large team, our mission was to bring our vision to life by crafting a dynamic and user-centric website. Our target audience, including drone enthusiasts and industry professionals, inspired our design choices.
To ensure a seamless user experience, we conducted extensive research and gathered feedback, shaping the website according to their needs and preferences.
In addition, we prioritized SEO optimization, employing keyword research and best practices to boost visibility and organic reach.
The end result? An immersive and visually captivating interface that facilitated effortless navigation, presenting DroneX's products and services in an engaging manner.
This achievement not only showcases DroneX's expertise but also positions the company as a desirable employer within the evolving drone technology industry.
I take great pride in working on this project, delivering an impactful online platform that resonates with the audience and drives business growth.
View the website here - https://www.twine.net/signinWW…
Serendipity Arts Virtual
My role - Lead Graphic Designer, Website Designer, Logo Design, Visual Identity
2020 marked a significant shift in the arts landscape, as we adapted to experiencing art through digital platforms. Embracing this transformation, I crafted a visual language for a prominent South Asian arts initiative, drawing inspiration from the nostalgic Windows 2.0 aesthetic.
The vibrant, saturated colour palette and geometric elements pay homage to the early graphic-enabled operating systems that revolutionized desktop icons and graphics support. As a testament to the uniqueness of each project showcased at the festival, I designed custom icons, adding a personalized touch to the overall experience.
This project not only showcased my creativity and attention to detail but also demonstrated my ability to infuse a contemporary event with a nostalgic twist.
Please view the festival website here - https://www.twine.net/signin…My role - Lead Graphic Designer, Website Designer, Logo Design, Visual Identity
2020 marked a significant shift in the arts landscape, as we adapted to experiencing art through digital platforms. Embracing this transformation, I crafted a visual language for a prominent South Asian arts initiative, drawing inspiration from the nostalgic Windows 2.0 aesthetic.
The vibrant, saturated colour palette and geometric elements pay homage to the early graphic-enabled operating systems that revolutionized desktop icons and graphics support. As a testament to the uniqueness of each project showcased at the festival, I designed custom icons, adding a personalized touch to the overall experience.
This project not only showcased my creativity and attention to detail but also demonstrated my ability to infuse a contemporary event with a nostalgic twist.
Please view the festival website here - https://www.twine.net/signinWW…
Capulus Beans
As the graphic designer behind Capulus Beans Roasters, I've had the awesome opportunity to define the brand's visual identity, including logo design, typography, colour palette, graphics and website.
Let's talk about the logo: a cool camel emblem that captures the spirit of Jaipur, the founder's hometown while representing the brand's adventurous vibes. It's about blending coffee culture and authenticity into one visually striking symbol that demands attention.
I carefully curated a colour palette that's inspired by the vibrant atmosphere of Jaipur. It represents warmth, sophistication, and a touch of excitement. It's like sipping a premium cup of coffee – an experience that's rich, luxurious, and totally indulgent.
I picked the Florensa font for headings, which adds a playful yet elegant touch. It's like that extra sprinkle of creativity that keeps things fresh. And for the body text, we use Visby – a geometric and bold font that keeps things simple and easy to read.
I've also worked on the website and copywriting. With engaging content and a sleek design, we're making sure that visitors feel the Capulus Beans vibe from the moment they land on the site. It's all about inviting them into a world where exceptional coffee experiences await.
Check out the complete brand guidelines here - https://www.twine.net/signin…As the graphic designer behind Capulus Beans Roasters, I've had the awesome opportunity to define the brand's visual identity, including logo design, typography, colour palette, graphics and website.
Let's talk about the logo: a cool camel emblem that captures the spirit of Jaipur, the founder's hometown while representing the brand's adventurous vibes. It's about blending coffee culture and authenticity into one visually striking symbol that demands attention.
I carefully curated a colour palette that's inspired by the vibrant atmosphere of Jaipur. It represents warmth, sophistication, and a touch of excitement. It's like sipping a premium cup of coffee – an experience that's rich, luxurious, and totally indulgent.
I picked the Florensa font for headings, which adds a playful yet elegant touch. It's like that extra sprinkle of creativity that keeps things fresh. And for the body text, we use Visby – a geometric and bold font that keeps things simple and easy to read.
I've also worked on the website and copywriting. With engaging content and a sleek design, we're making sure that visitors feel the Capulus Beans vibe from the moment they land on the site. It's all about inviting them into a world where exceptional coffee experiences await.
Check out the complete brand guidelines here - https://www.twine.net/signinWW…
Foundr +
I worked with the design team at Foundr to create a captivating sub-brand for our business education platform. Our main challenge was finding the right balance between preserving Foundr's look and giving it a fresh, modern feel for the launch of our new membership program, Foundr+.
To achieve this, I introduced a modern gradient mesh that incorporated colours reminiscent of our existing courses, blending them together to create something entirely new. Alongside this, we revamped the typography, opting for a classic variation of Helvetica. However, we made some changes to the guidelines. For Foundr+, we used bold versions of Helvetica for headlines and avoided capital letters. Instead, we emphasized text using a linear gradient with the same colour scheme as the gradient mesh.
The overall result is a clean and fresh look that exudes professionalism while also being fun and inviting. It perfectly represents Foundr's evolution and is sure to engage our audience.
I worked on the logo, brand identity, and the website.
View more at https://www.twine.net/signin…I worked with the design team at Foundr to create a captivating sub-brand for our business education platform. Our main challenge was finding the right balance between preserving Foundr's look and giving it a fresh, modern feel for the launch of our new membership program, Foundr+.
To achieve this, I introduced a modern gradient mesh that incorporated colours reminiscent of our existing courses, blending them together to create something entirely new. Alongside this, we revamped the typography, opting for a classic variation of Helvetica. However, we made some changes to the guidelines. For Foundr+, we used bold versions of Helvetica for headlines and avoided capital letters. Instead, we emphasized text using a linear gradient with the same colour scheme as the gradient mesh.
The overall result is a clean and fresh look that exudes professionalism while also being fun and inviting. It perfectly represents Foundr's evolution and is sure to engage our audience.
I worked on the logo, brand identity, and the website.
View more at https://www.twine.net/signinWW…
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